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- Faculty Publications (32)
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- All HBS Web (88)
- Faculty Publications (32)
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
slaughter the animals some of whose parts ended up in Unilever's pies and sausages. Unilever made its own packaging, and transported its products on its own trucks and barges. It owned the distribution chain... View Details
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
strategy of the last decade has been to foster areas of specialization within its subsidiaries around the world—small cars in Europe, subcompacts in Asia, trucks and SUVs in North America—and this has started to yield great results. Now... View Details
- 04 Apr 2023
- Blog Post
Maersk’s Journey to Decarbonize Shipping
more than fivefold over 2021 and 2022. Graph showing forty-foot equivalent (FEU) container prices on various routes increasing in 2021 and falling in late 2022. Source: Freightos Maersk’s decarbonization strategy While many consumers and businesses struggled with... View Details
- 2002
- Other Unpublished Work
Make versus Buy in Trucking: Asset Ownership, Job Design and Information
By: George P. Baker and Thomas N. Hubbard
Baker, George P., and Thomas N. Hubbard. "Make versus Buy in Trucking: Asset Ownership, Job Design and Information." January 2002.
- Web
John H. McArthur | About
assignment as a Trustee in Bankruptcy of the Penn Central Transportation Company. For much of that decade, he fielded a team that included future Secretary of State Warren Christopher and future IBM CEO Lou Gerstner to resolve the... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
venture commitments to developing battery technologies to meet the coming automotive demand, as well as the needs of countless smart devices. Truck transport, especially diesel-powered trucks, too are a major focus, opening the door to... View Details
- 1998
- Chapter
Economic Performance, Strategic Position, and Vulnerability to Ecological Pressures among U.S. Interstate Motor Carriers
By: Jack A. Nickerson and Brian S. Silverman
Keywords: Truck Transportation; Environmental Management; Competitive Strategy; Performance; Shipping Industry; United States
Nickerson, Jack A., and Brian S. Silverman. "Economic Performance, Strategic Position, and Vulnerability to Ecological Pressures among U.S. Interstate Motor Carriers." In Disciplinary Roots of Strategic Management Research. Vol. 15, edited by Joel A. C. Baum, 37–61. Advances in Strategic Management. Greenwich, CT: JAI Press, 1998.
Leonard S. Shoen
Foreseeing the demands of post-war relocation by veterans and their families, Shoen focused his efforts on the development of a cheap one-way truck rental unit, U-Haul. Shoen’s original and innovative ideas allowed him to cheaply and... View Details
Keywords: Transportation
- March 1993 (Revised May 2009)
- Case
CF MotorFreight in 1992
By: David B. Yoffie
In June 1992, CFMF management finds that despite a number-two ranking nationwide among long-haul carriers, two smaller rivals are far more profitable for the year-ended 1991. Management confronts the issue of encroaching competition from the country's smaller regional... View Details
Keywords: Labor Unions; Business or Company Management; Distribution; Competition; Consolidation; Truck Transportation
Yoffie, David B. "CF MotorFreight in 1992." Harvard Business School Case 793-100, March 1993. (Revised May 2009.)
- 01 Dec 1997
- News
Making Real Progress in the Middle East: The Bottom-Up, Economic Solution
situation; indeed, they can help to shape it. Up until several months ago, for example, there was no door-to-door transport agreement between Jordan and Israel. This meant that a company wanting to transport... View Details
- December 2023 (Revised April 2025)
- Case
Yellow Corporation: On the Verge of Bankruptcy
By: Benjamin C. Esty and Edward A. Meyer
Yellow Corporation, one of the country’s oldest and largest less-than-truckload (LTL) carriers, was nearing its 100th anniversary in 2024. Whether it would reach that milestone, however, was uncertain as the company was attempting to restructure its operations to... View Details
Keywords: Labor Unions; Labor and Management Relations; Capital Structure; Restructuring; Financial Management; Ethics; Borrowing and Debt; Insolvency and Bankruptcy; Financial Strategy; Truck Transportation; Change Management; Transportation Industry; Transportation Industry; United States
Esty, Benjamin C., and Edward A. Meyer. "Yellow Corporation: On the Verge of Bankruptcy." Harvard Business School Case 224-028, December 2023. (Revised April 2025.)
- 01 Sep 2013
- News
Who Are We?
and Pepsi aren't comfortable with this. "But if they have any brains, they're going to get into this for real," Birnbaum says. "Because it is happening." —DM TRANSPORTATION Matthew Moore and Jessica Le Roy Moore Union Pacific Railroad... View Details
- 13 Jan 2021
- News
Stress Test
connecting different pools of information. They had to create a new network, from the truck manufacturers to the freezer manufacturers to the pharmacies. What was the state of the US logistics sector as vaccine distribution began in... View Details
- 01 Mar 2011
- News
Making Their Way
Support of America’s Manufacturing Base and Import/Export Sector Ward: Rail is helping drive U.S. business rebirth amid 21st-century economic realities. Photo Courtesy CSX Related Links In a railroad setting, Michael Ward explains how train View Details
- 24 Oct 2013
- News
Engineering a More Secure World
Anthony Harris Photo courtesy of Anthony Harris by Francis Storrs On April 14, 2013, a sheriff's deputy pulled over a truck cruising down Interstate 55 in Mississippi. What started as a routine traffic stop became more serious when the... View Details
- 29 Feb 2016
- News
How Joe Shoen Got U-Haul Back on Track
The most recent issue of Forbes magazine has a long piece on Amerco, U-Haul’s parent company, and its return to dominance following decades-long internal turmoil. Leading the charge is Amerco CEO Joe Shoen (MBA 1973), who has a longstanding habit of... View Details
- 12 May 2016
- News
Food Rescue Is on a Mission
models are very powerful,” he explains. “We have trucks that do deliveries, but the innovation is in how we are able to suit local needs, with many different collection models customized for local circumstances.” For Carson, a founder of... View Details
Keywords: Jill Radsken
- 28 Apr 2022
- Blog Post
Climate Stories Episode #4: Erika Myers, World Resources Institute Ross Center for Sustainable Cities
trucks to EVs. As an EV researcher, advocate, and educator at a leading NGO dedicated to driving systemic change, Erika’s job is daunting. Transportation makes up 25% of the world’s CO2 emissions, yet so... View Details
- 01 Sep 2005
- News
Get Ready for Saudi Oil Shock
would be nice to do. This is something we now have to do.” Probably the single biggest impact we can make is to take all the long haul movement of goods off the highways of the world and get them on either boats or rail. Once you get the big View Details
- 01 Jun 2011
- News
Student Teams Take on Real-World Innovation
car and truck company, but also a technology company.” Accordingly, the teams focused on out-of-the-box approaches to enhancing the way passengers experience mobile communications and computing. Unlike most field study projects, this one... View Details