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  • December 2022 (Revised May 2023)
  • Case

Iberdrola: Leading the Energy Revolution

By: Juan Alcácer and Emer Moloney
At the end of 2019, Ignacio Galán, the Chairman and CEO of the world's third largest utility, Iberdrola, reflected on his almost 20 years at the company. He managed a portfolio of three very different businesses, each with their own specific opportunities and... View Details
Keywords: Energy; Energy Generation; Energy Sources; Non-Renewable Energy; Renewable Energy; Engineering; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Leadership; Growth and Development Strategy; Market Timing; Industry Growth; Mission and Purpose; Strategy; Energy Industry; Green Technology Industry; Utilities Industry; Transportation Industry; Auto Industry; Spain; United Kingdom; United States; Brazil; Mexico
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  • September 2016 (Revised March 2020)
  • Teaching Note

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride, as opposed to the 20%–30%... View Details
Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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  • January 2022 (Revised November 2023)
  • Supplement

Uber in China (C): The Cost of Success for Didi

By: William C. Kirby and Noah B. Truwit
On June 30, 2021, ride-hailing giant Didi Chuxing (Didi) raised $4.4 billion in its initial public offering (IPO) on the New York Stock Exchange (NYSE), the largest IPO of a Chinese company listed on an American exchange since Alibaba raised $25 billion in 2014.... View Details
Keywords: Uber; Didi Chuxing; Start-up Growth; Regulation; Ride-sharing; Transportation; Business Startups; Business and Government Relations; Cross-Cultural and Cross-Border Issues; Growth and Development; Policy; Competition; Laws and Statutes; Transportation Industry; Transportation Industry; China
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  • 27 Dec 2010
  • Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

Bill George, Professor of Management Practice Social networking is the most significant business development of 2010, topping the resurgence of the U.S. automobile industry. During the year social networking... View Details
Keywords: by Staff
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • April 2018 (Revised July 2018)
  • Case

Maersk: Betting on Blockchain

By: Rajiv Lal and Scott Johnson
In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process.... View Details
Keywords: Maersk; IBM; Blockchain; Shipping; Shipping Line; Trade; Bitcoin; Digitization; Container Shipping; Joint Ventures; Ship Transportation; Transportation Networks; Digital Platforms; Information Technology; Technology Adoption; Applications and Software; Shipping Industry; Technology Industry
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  • 25 Oct 2011
  • Research & Ideas

Chasing Stars: Why the Mighty Red Sox Struck Out

factors such as organizational culture, networking opportunities, the general team dynamic, and the pressure of a new spotlight. “There's a certain relationship that those players have to have. Can this person be a good fit based on the... View Details
Keywords: by Carmen Nobel; Sports; Banking
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

and Uber can scale up quickly thanks to affordable technology and networked providers. Credit: AntonMatveev To overcome those challenges, the startups followed similar strategies, initially focusing more on the supply side than on the... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Transportation; Transportation; Transportation
  • September 2023 (Revised December 2023)
  • Case

Twiddy & Company: Trust in a Chaotic Environment

By: Sandra J. Sucher, Shalene Gupta and Tom Quinn
Twiddy & Company, known for Southern hospitality rooted in personal interactions, needed to adjust to contactless remote customer service as fear of the contagious virus prevented person-to-person contact. Local elected officials, in a bid to stop tourists from... View Details
Keywords: Trust; Health Pandemics; Organizational Culture; Disruption; Government Legislation; Transportation; Tourism Industry; North Carolina; United States
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  • 20 Dec 2010
  • Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

transporting Asia-bound exports down to the Gulf and through the canal and shipping them out to Seattle by land. Conversely, eastern-bound cargoes no longer consisted of strategic raw materials from California but inexpensive manufactured... View Details
Keywords: by Sarah Jane Gilbert; Transportation
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

  Working PapersSpanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment Authors:Juan Alcacer and Paul Ingram Abstract Global economic transactions such as foreign direct investment... View Details
Keywords: Martha Lagace
  • Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry
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  • 12 Oct 1999
  • Research & Ideas

It Came in the First Ships: Capitalism in America

the Puritan merchants of New England, they used their familial and religious connections to form a tight network of trustworthy relationships stretching over long distances. This kind of system for making credible business commitments is... View Details
Keywords: by Thomas K. McCraw
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

1980s was that it lacked familiarity and networks within that country. Finally, and most important, Unilever had distinctive strengths in management. Unilever invested heavily in its management. It recruited some of the best available... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • January 2010 (Revised August 2011)
  • Case

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
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  • November 2023 (Revised May 2024)
  • Case

Norse Atlantic Airways

By: Willy Shih
Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details
Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States
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  • 20 Aug 2013
  • First Look

First Look: August 20

including internal and external crowdsourcing contests. Emphasis is placed on exploring actual open innovation initiatives within Siemens and their outcomes. These include creating internal social- and knowledge-sharing networks and... View Details
Keywords: Anna Secino
  • 21 Jun 2011
  • First Look

First Look: June 21

2, a social network survey, found that managers lower in metacognitive CQ reported a deficit of new idea sharing in their intercultural but not intracultural ties. In Study 3, a laboratory experiment involving a collaborative task, higher... View Details
Keywords: Sean Silverthorne
  • 01 Aug 2022
  • What Do You Think?

Does Religious Belief Affect Organizational Performance?

Katherine Lawrence put it: “The current JIT rose out of both hubris and myopia.” Citing the Ukranian War and its impact on logistics, she points out that “our transportation networks and systems are... View Details
Keywords: Re: James L. Heskett
  • 11 Apr 2011
  • Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

100,000 to 4 million in the course of 15 months. Aardvark, which enables users to garner answers to questions via an extended network of friends' friends, used a Wizard-of-Oz-inspired method in its early days. Rather than building out the... View Details
Keywords: by Carmen Nobel; Technology; Computer

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