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- All HBS Web (224)
- Faculty Publications (48)
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- 29 Jul 2019
- Research & Ideas
How Companies Benefit When Employees Work Remotely
Operations Management Unit at Harvard Business School, and fellow researchers compared the outcomes of flexible work arrangements at the US Patent and Trademark Office (USPTO). The team found that employees with liberal “work from... View Details
Keywords: by Kristen Senz
- 04 May 2021
- Book
Best Buy: How Human Connection Saved a Failing Retailer
store.” Instead, the sales associates—nicknamed “blue shirts” after Best Buy’s trademark royal-blue collared shirts—brought the injured T. rex to a service counter and performed “surgery” on the toy as they surreptitiously traded it out... View Details
- 30 Mar 2021
- Research & Ideas
Commuting Hurts Productivity and Your Best Talent Suffers Most
Trademark Office, Dataquick, which is now owned by CoreLogic, and Data Axle USA. When measuring the number and quality of patented inventions by high-tech inventors, Wu and his colleagues found that for every 10 kilometers (6.2 miles) of... View Details
Keywords: by Lane Lambert
- 21 Mar 2019
- HBS Case
The Ferrari Way
As the head of design told Thomke: “Form follows function, but there is always a large margin for artistic freedom. The difference between an efficient shape and a beautiful and efficient shape can be quite large.” Then there is that View Details
- 06 Sep 2022
- Research & Ideas
Does Hybrid Work Actually Work? Insights from 30,000 Emails
into a giant field experiment against their will. "It doesn’t mean you have to be in the office every week. The guiding principle is that the team decides what the co-location schedule will be." The results of the BRAC experiment follow Choudhury’s separate study of... View Details
Keywords: by Ben Rand
- 12 Dec 2005
- Research & Ideas
Using the Law to Strategic Advantage
protection, such as patents, trade secrets, and trademarks. A trademark offers a way to capture the brand equity of a company or a product. BusinessWeek recently calculated that the value of the Coca-Cola brand was worth more than $65... View Details
- 03 Mar 2003
- Research & Ideas
Top Ten Legal Mistakes Made by Entrepreneurs
unpatentable in Japan. The same is true with trademarks. A tremendous amount of money might be spent in developing a brand in the United States, yet when the product is shipped overseas it could violate trademarks of companies dealing in... View Details
Keywords: by Staff
- 16 Mar 2023
- Research & Ideas
Why Business Travel Still Matters in a Zoom World
and Trademark Office—when nonstop flights increase by 10 percent. The firms that benefitted most from nonstop flights tended to be bigger innovators overall, with more inventor stock and higher R&D spending. Many of these companies... View Details
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
called for another way of speaking and thinking. As Gilbert once told me: "We can be disciplined, but should we be? We can write down positioning statements, but the Snapple trademark spills over the boundaries we put on it."... View Details
- 12 Nov 2019
- Research & Ideas
Corporate Innovation Increasingly Benefits from Government Research
government funding fuels innovation, the researchers took advantage of new patent data from the US Patent and Trademark Office, which recently began including patent filers’ acknowledgments in its database. Those acknowledgments usually... View Details
Keywords: by Michael Blanding
- 17 Aug 2021
- Op-Ed
Dispensing Justice: The Case for Legalizing Cannabis Nationally
therefore unavailable to cannabis firms as long as the substance remains federally prohibited. The cannabis industry is also disadvantaged by a lack of intellectual property protection. Intellectual property and trademark enforcement lie... View Details
Keywords: by Ashish Nanda and Tabatha Robinson
- 09 Jun 2008
- Lessons from the Classroom
Monetizing IP: The Executive’s Challenge
According to the U.S. Patent and Trademark Office, intellectual property in this country is worth more than $5 trillion—about twice the amount of the current federal budget. The question: Are companies taking advantage of this value? Not... View Details
- January 2024 (Revised May 2024)
- Case
Uncle Nearest: Creating a Legacy
By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone
Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details
Keywords: Advertising; Business Startups; Customer Focus and Relationships; Decisions; Forecasting and Prediction; Age; Ethnicity; Gender; Entrepreneurship; Working Capital; Innovation Leadership; Innovation Strategy; Intellectual Property; Trademarks; Leadership Style; Growth and Development; Growth and Development Strategy; Product Marketing; Product Launch; Marketing Strategy; Mission and Purpose; Organizational Culture; Private Ownership; Performance Effectiveness; Strategic Planning; Problems and Challenges; Prejudice and Bias; Social Issues; Competition; Competitive Strategy; Expansion; Entrepreneurial Finance; Food and Beverage Industry; Tourism Industry; United States; Tennessee; France
Gibson, Hise, Archie L. Jones, Nicole Gilmore, and Ai-Ling Jamila Malone. "Uncle Nearest: Creating a Legacy." Harvard Business School Case 824-047, January 2024. (Revised May 2024.)
- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
four-year-old under his guru Bishnu Ghosh. He arrived in America in 1971, opening his first studio in Los Angeles and teaching traditional Hatha yoga to students including Shirley MacLaine. Bikram built his business slowly. In 1979, he wrote Bikram's Beginning Yoga... View Details
- 18 Dec 2019
- Book
6 Skills That Wise Companies Harness for World-Changing Innovation
always to improve mobility, and he did so through his company’s engine innovations. After coming up with the company’s trademarked CVCC engine, Honda declared that his company had pulled ahead of the top three car companies, “but his... View Details
Keywords: by Kristen Senz
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- September 2002 (Revised July 2003)
- Case
Silhouette v. Hartlauer
Silhouette, an Austrian eyeglass frame manufacturer, sued Hartlauer, an Austrian retail discounter, for reselling Silhouette frames within the European Union (EU) that Hartlauer had purchased outside the EU. Does the EU follow the principle of exhaustion of trademarks? View Details
Keywords: Lawsuits and Litigation; Trademarks; Manufacturing Industry; Apparel and Accessories Industry; European Union
Bagley, Constance E., and Claude Mosseri-Marlio. "Silhouette v. Hartlauer." Harvard Business School Case 803-055, September 2002. (Revised July 2003.)
- May 2004 (Revised April 2005)
- Background Note
Intellectual Property and Strategy
By: David B. Yoffie and Deborah Freier
Explores the role of intellectual property in firms' strategies. Explains the legal and strategic differences between patents, copyrights, trademarks, and trade secrets and explores the multiple ways firms use these different legal protections to gain competitive... View Details
Yoffie, David B., and Deborah Freier. "Intellectual Property and Strategy." Harvard Business School Background Note 704-493, May 2004. (Revised April 2005.)
- April 2006
- Background Note
Legal Aspects of Management: Increasing and Capturing the Value of Knowledge Assets
Describes the third module of the Harvard Business School MBA second-year elective course Legal Aspects of Management. This module deals with the way in which intellectual property rights--as protected by patents, copyrights, trademarks, and trade secrets--enable firms... View Details
Bagley, Constance E. "Legal Aspects of Management: Increasing and Capturing the Value of Knowledge Assets." Harvard Business School Background Note 806-137, April 2006.
- September 1996 (Revised December 2000)
- Background Note
Protection of Intellectual Property in the United States, The
By: Myra M. Hart and Howard G. Zaharoff
Presents an overview of U.S. laws/systems in place to safeguard intellectual property rights. Includes a brief history of the development of the laws. Attention is given to patents, licenses, copyrights, trade secrets, trade and service markets, and non-disclosure and... View Details
Keywords: Trademarks; Patents; Copyright; Laws and Statutes; Agreements and Arrangements; United States
Hart, Myra M., and Howard G. Zaharoff. "Protection of Intellectual Property in the United States, The." Harvard Business School Background Note 897-046, September 1996. (Revised December 2000.)