Trademarks - Publications - Faculty & Research

30 Mar 2021
Research & Ideas

Commuting Hurts Productivity and Your Best Talent Suffers Most

Trademark Office, Dataquick, which is now owned by CoreLogic, and Data Axle USA. When measuring the number and quality of patented inventions by high-tech inventors, Wu and his colleagues found that for every 10 kilometers (6.2 miles) of... View Details

Keywords: by Lane Lambert

29 Jul 2019
Research & Ideas

How Companies Benefit When Employees Work Remotely

Operations Management Unit at Harvard Business School, and fellow researchers compared the outcomes of flexible work arrangements at the US Patent and Trademark Office (USPTO). The team found that employees with liberal “work from... View Details

Keywords: by Kristen Senz

21 Mar 2019
HBS Case

The Ferrari Way

As the head of design told Thomke: “Form follows function, but there is always a large margin for artistic freedom. The difference between an efficient shape and a beautiful and efficient shape can be quite large.” Then there is that View Details

Keywords: by Michael Blanding; Auto

06 Sep 2022
Research & Ideas

Does Hybrid Work Actually Work? Insights from 30,000 Emails

into a giant field experiment against their will. "It doesn’t mean you have to be in the office every week. The guiding principle is that the team decides what the co-location schedule will be." The results of the BRAC experiment follow Choudhury’s separate study of... View Details

Keywords: by Ben Rand

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

called for another way of speaking and thinking. As Gilbert once told me: "We can be disciplined, but should we be? We can write down positioning statements, but the Snapple trademark spills over the boundaries we put on it."... View Details

Keywords: by John Deighton; Food & Beverage

17 Aug 2021
Op-Ed

Dispensing Justice: The Case for Legalizing Cannabis Nationally

therefore unavailable to cannabis firms as long as the substance remains federally prohibited. The cannabis industry is also disadvantaged by a lack of intellectual property protection. Intellectual property and trademark enforcement lie... View Details

Keywords: by Ashish Nanda and Tabatha Robinson

04 May 2021
Book

Best Buy: How Human Connection Saved a Failing Retailer

store.” Instead, the sales associates—nicknamed “blue shirts” after Best Buy’s trademark royal-blue collared shirts—brought the injured T. rex to a service counter and performed “surgery” on the toy as they surreptitiously traded it out... View Details

Keywords: by Michael Blanding; Retail

12 Dec 2005
Research & Ideas

Using the Law to Strategic Advantage

protection, such as patents, trade secrets, and trademarks. A trademark offers a way to capture the brand equity of a company or a product. BusinessWeek recently calculated that the value of the Coca-Cola brand was worth more than $65... View Details

Keywords: by Sean Silverthorne; Legal Services

16 Mar 2023
Research & Ideas

Why Business Travel Still Matters in a Zoom World

and Trademark Office—when nonstop flights increase by 10 percent. The firms that benefitted most from nonstop flights tended to be bigger innovators overall, with more inventor stock and higher R&D spending. Many of these companies... View Details

Keywords: by Kara Baskin; Air Transportation

03 Mar 2003
Research & Ideas

Top Ten Legal Mistakes Made by Entrepreneurs

unpatentable in Japan. The same is true with trademarks. A tremendous amount of money might be spent in developing a brand in the United States, yet when the product is shipped overseas it could violate trademarks of companies dealing in... View Details

Keywords: by Staff

09 Jun 2008
Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

According to the U.S. Patent and Trademark Office, intellectual property in this country is worth more than $5 trillion—about twice the amount of the current federal budget. The question: Are companies taking advantage of this value? Not... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

10 Sep 2012
HBS Case

HBS Cases: Branding Yoga

four-year-old under his guru Bishnu Ghosh. He arrived in America in 1971, opening his first studio in Los Angeles and teaching traditional Hatha yoga to students including Shirley MacLaine. Bikram built his business slowly. In 1979, he wrote Bikram's Beginning Yoga... View Details

Keywords: by Kim Girard; Entertainment & Recreation

September 2002 (Revised July 2003)
Case

Silhouette v. Hartlauer

Silhouette, an Austrian eyeglass frame manufacturer, sued Hartlauer, an Austrian retail discounter, for reselling Silhouette frames within the European Union (EU) that Hartlauer had purchased outside the EU. Does the EU follow the principle of exhaustion of trademarks? View Details

Keywords: Lawsuits and Litigation; Trademarks; Manufacturing Industry; Apparel and Accessories Industry; European Union

Citation

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12 Nov 2019
Research & Ideas

Corporate Innovation Increasingly Benefits from Government Research

government funding fuels innovation, the researchers took advantage of new patent data from the US Patent and Trademark Office, which recently began including patent filers’ acknowledgments in its database. Those acknowledgments usually... View Details

Keywords: by Michael Blanding

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

always to improve mobility, and he did so through his company’s engine innovations. After coming up with the company’s trademarked CVCC engine, Honda declared that his company had pulled ahead of the top three car companies, “but his... View Details

Keywords: by Kristen Senz

January 2024 (Revised May 2024)
Case

Uncle Nearest: Creating a Legacy

By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone

Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details

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08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

28 Nov 2016
Research & Ideas

Challenging the Belief that Liability Laws Kill Medical Device Innovation

United States Patent and Trademark Office on the number of medical device patents in states during the same period. They found, on average, that once a state passed laws limiting awards in a medical tort case, the number of patents in... View Details

Keywords: by Michael Blanding; Medical Devices & Supplies

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

manufacturer whose brands and trademarks lay at the heart of its competitive advantages in international markets, the loss of these intangible assets was especially damaging. However, worse was to come. During the 1930s as a so-called... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical

02 Sep 2008
First Look

First Look: September 3, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=409025 U.S. and EU Trademark Protection Harvard Business School Note 309-021 Rules governing trademark protection in the U.S.... View Details

Keywords: Sean Silverthorne

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