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October 2024
Supplement

Hakluyt: from Corporate Intelligence to Trusted Advisors (B)

By: Joseph B. Fuller and Lena Duchene

This case is a continuation of an earlier study chronicling Hakluyt & Company (Hakluyt)’s transformation from an obscure boutique to a global corporate advisory firm with an outsized reputation. In August 2024, the firm faced a pivotal moment as managing partner Varun... View Details

October 2024 (Revised February 2025)
Case

Lanco Medical Group: Fostering Happiness for Growth

By: Susanna Gallani, Jenyfeer Martínez Buitrago and Katherine Sonnefeldt

This case describes how Lanco Medical Group, a fast-growing pharmaceutical distributor serving Latin America, approached the design of their employee benefits and incentives program. After learning about gaps between what leadership believed motivated employees and... View Details

Keywords: Fairness; Compensation and Benefits; Retention; Growth Management; Motivation and Incentives; Expansion; Pharmaceutical Industry; Latin America

October 2024
Article

Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011).

By: Timo O. Vuori and Michael Tushman

We studied Nokia’s decision to adopt the Windows platform in 2011 to induce new theory on the emotional dynamics of incumbent firms’ strategic decision making at platform transitions. We find that platform companies’ entry into an established industry activates a... View Details

Keywords: Emotions; Technology Adoption; Corporate Strategy; Transition

September 2024 (Revised March 2025)
Case

Epic: The Future of Health Information Technology

By: Regina E. Herzlinger and Brian L. Walker

How should the founder and leadership team of a health IT company with more than 45 years of market leadership prepare for the future, while navigating founder transitions and industry changes? Founded by Judy Faulkner in the late 1970s, Epic pioneered electronic... View Details

Keywords: Technological Innovation; Entrepreneurship; Health Care and Treatment; Private Ownership; Customer Focus and Relationships; Information Management; Organizational Change and Adaptation; Business Strategy; Competition; Health Industry; Electronics Industry; Information Technology Industry

September 2024 (Revised January 2025)
Teaching Note

Leading Culture Change at SEB

By: Amy Edmondson and Cat Huang

Teaching Note for HBS Case No. 621-074. The Risk organization at SEB, a leading Nordic financial services group founded in 1856, undertook a culture change program focused on psychological safety, empathic listening, and strategic framing. The program enabled risk... View Details

Keywords: Risk Management; Leading Change; Organizational Culture; Decision Making; Banking Industry; Financial Services Industry; Sweden

September 2024
Case

Cathay Cargo: Turnaround Short Haul, or Double Crew Long Haul?

By: Willy Shih and Billy Chan

Tom Owen, Director Cargo at Cathay Pacific Airways, had a problem. During the Covid-19 pandemic, the grounding of passenger flights meant the sudden loss of 50% of the airline's cargo carrying capacity. But the bigger challenge was that the Hong Kong government imposed... View Details

Keywords: Operations; Resource Allocation; Cash Flow; Governing Rules, Regulations, and Reforms; Health Pandemics; Organizational Change and Adaptation; Decision Choices and Conditions; Air Transportation Industry; Hong Kong

August 2024
Case

Ashesi University: The Journey from Vision to Reality

By: Ranjay Gulati and Caroline de Lacvivier

In 1997, Patrick Awuah had a dream: to bring liberal arts education to Ghana. Amid the country’s declining economy and pervasive corruption problems, Awuah saw education as an opportunity to reverse its fortunes by investing in the next generation of African leaders.... View Details

Keywords: Developing Countries and Economies; Higher Education; Entrepreneurship; Leadership Development; Growth Management; Mission and Purpose; Private Ownership; Education Industry; Ghana

August, 2024
Article

Absenteeism, Productivity, and Relational Contracts Inside the Firm

By: Achyuta Adhvaryu, Jean-François Gauthier, Anant Nyshadham and Jorge Tamayo

We study relational contracts among managers using a unique dataset that tracks transfers of workers across teams in Indian ready-made garment factories. We focus on how relational contracts help managers cope with worker absenteeism shocks, which are frequent, often... View Details

Keywords: Implicit Contracts; Productivity; Misallocation; Absenteeism; Supervisors; Readymade Garments; Performance Productivity; Employees; Relationships; Fashion Industry; India

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July–August 2024
Article

Case Study: Are the Right People in the Right Seats?

By: Nitin Nohria

The newly appointed CEO of Highstreet Properties has doubts about several members of the top team she has inherited. She’s trying to drive a turnaround, the company has a complicated matrix structure, and some team members seem opposed to her strategy. She’s debating... View Details

Keywords: Business or Company Management; Organizational Structure; Employees; Change Management

August 2024
Case

Keurig: A Return to Growth

By: David Fubini and Patrick Sanguineti

By the early 2010s, Keurig Green Mountain (KGM) had lost the momentum that had made it the name in at-home coffee brewing in North America. Following a series of product missteps, negative media scrutiny, and ongoing challenges to its partner relationships, in late... View Details

Keywords: Turnaround; Mergers and Acquisitions; Decisions; Initial Public Offering; Global Strategy; Growth and Development Strategy; Going Public; Diversification; Expansion; Food and Beverage Industry

July 19, 2024
Article

The CEO’s Journey Is a 3-Act Play: Planning for the Distinct Phases of Your Tenure Increases Your Odds of Success.

By: Nitin Nohria

Instead of treating a leadership role as an unending sprint, CEOs should approach their tenure as a series of three phases. Act one requires a leader to establish legitimacy, build a top team, and begin to communicate and implement a change agenda. Act two requires... View Details

Keywords: Personal Development and Career; Business or Company Management; Leadership

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July 2024
Case

Living up to Purpose and Performance at Parker Hannifin

By: Hubert Joly, Alicia Dadlani and Martha Hostetter

In 2019, Parker Hannifin, one of the world’s largest manufacturers of motion and control technologies, did something unusual for an industrial company: it created a purpose statement. Even though it already had a clear business strategy and longstanding culture of... View Details

Keywords: Mission and Purpose; Health Pandemics; Leadership; Business or Company Management; Organizational Culture; Business Strategy; Communication Strategy; Manufacturing Industry; Industrial Products Industry; Cleveland; Ohio; United States

July 2024 (Revised May 2025)
Teaching Note

Leading Culture Change at Microsoft Western Europe

By: Amy C. Edmondson and Catherine Huang

This teaching plan is designed to be used in conjunction with the case study “Leading Culture Change at Microsoft Western Europe,” HBS No. 624-096, to help faculty deepen student understanding of psychological safety and organizational culture transformation through... View Details

Keywords: Culture Change; General Management; Psychological Safety; Leadership; Transformation; Organizational Culture; Problems and Challenges; Groups and Teams; Business or Company Management; Technology Industry; Europe

July–September 2024
Article

Psychological Ownership for Overcoming Departmental Barriers to Innovation: A Study of Innovation Handoffs

By: Alf Steinar Sætre, Amy C. Edmondson, Oda Dregelid and Sofie Rud Zimmer

Effective collaboration across departments in an organization is critical to innovation success. Our purpose was to investigate factors contributing to successful innovation involving multiple organizational departments. We employed a multiple-case design with three... View Details

Keywords: Psychological Ownership; Collaborative Innovation and Invention; Management; Groups and Teams; Organizational Design

June 2024
Case

Metub: Scaling Influence beyond Vietnam

By: Paul A. Gompers and Shu Lin

Founded in 2014, Metub was a leading video and talent network in Vietnam. It managed over 3,000 channels on YouTube and more than 3,000 content creators. To expand creators’ income opportunities across multiple platforms, Metub had diversified beyond its original... View Details

Keywords: Intellectual Property; Business or Company Management; Brands and Branding; Competition; Diversification; Expansion; Recruitment; Entrepreneurship; Media and Broadcasting Industry; Viet Nam; Southeast Asia

June 2024 (Revised December 2024)
Case

Lana Ghanem: Pushing the Boundaries of Health Care Through Venture Capital

By: Joshua D. Margolis and Ahmed Dahawy

Lana Ghanem, managing director of Hikma Ventures, the corporate venture arm of larger pharmaceutical group Hikma, is considering how to grow the venture arm as well as progress her own career. Over the past few years Hikma's executive team had been pressuring the... View Details

Keywords: Business Divisions; Corporate Entrepreneurship; Investment; Corporate Governance; Health Care and Treatment; Leadership Development; Business or Company Management; Growth and Development Strategy; Business Strategy; Venture Capital; Personal Development and Career; Health Industry; Pharmaceutical Industry; Jordan

June 2024
Case

Tremblant Capital: Launching an Active ETF

By: Robin Greenwood, Luis M. Viceira and Robert Ialenti

The case highlights deliberations led by Brett Barakett, CEO and chief investment officer of Tremblant Capital, just months prior to launching an actively managed ETF, Tremblant Global (TOGA). However, his team continued to have reservations around the launch. On the... View Details

Keywords: Asset Management; Investment Funds; Product Launch; Risk and Uncertainty; Financial Services Industry

May 2024 (Revised April 2025)
Case

Leading Culture Change at Microsoft Western Europe

By: Amy C. Edmondson and Cat Huang

In 2023, Cindy Rose, President of Microsoft Western Europe, faced a critical decision. Rose grappled with the potential impact of widespread layoffs on psychological safety and the cultural transformation she had championed since her arrival. When Rose had first joined... View Details

Keywords: Leadership; Organizational Culture; Transformation; Collaborative Innovation and Invention; Job Cuts and Outsourcing; Problems and Challenges; Motivation and Incentives; Groups and Teams; Business or Company Management; Technology Industry; Europe

May 2024
Case

LinkedIn Corporation, 2024

By: David B. Yoffie, George Gonzalez and Emily Grandjean

By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details

Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale

May 2024
Supplement

HubSpot and Motion AI (B): Generative AI Opportunities

The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details

Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States

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