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  • November 2001 (Revised September 2002)
  • Case

Four Products: Predicting Diffusion

By: John T. Gourville
One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details
Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Demand and Consumers; Technology Adoption
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  • March 1985
  • Article

Experts as Negative Opinion Leaders in the Diffusion of a Technical Innovation

By: D. A. Leonard
Keywords: Leadership; Information Technology; Innovation and Invention; Change
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  • 1981
  • Chapter

Diffusion of Energy Conservation Technologies

By: D. A. Leonard
Keywords: Technology Adoption; Energy Conservation; Energy Industry
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  • 1981
  • Chapter

The Diffusion of Residential Solar Equipment in California

By: D. A. Leonard
Keywords: Technology Adoption; Renewable Energy; Energy Industry; California
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  • Research Summary

Design Driven Innovation

By: Roberto Verganti

Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

  • Teaching Interest

Development Economics (PhD)

By: Shawn A. Cole

This course, intended for second-year PhD students in economics and related fields, is taught by Michael Kremer, Phillippe Aghion, and Shawn Cole.

Part I (Kremer) of the course will cover macro-economic topics including aggregate and non-aggregate growth... View Details

  • Research Summary

Industrial competitiveness in high tech and science-based businesses

By: Willy C. Shih
How do emerging economies develop industrial and technical capabilities that overtake those of advanced economies?  Are there some industrial sectors that are especially susceptible to such targeting?  What will it take to restore America’s... View Details
Keywords: Technological Innovation; Technology Diffusion; Knowledge Flows; Competitive Advantage; Globalization; Technology Industry; Technology Industry; Technology Industry; United States; China; Asia
  • Research Summary

Knowledge flows and capability acquisition

By: Willy C. Shih
Technological advancements are a major source of improvement in competiveness, and a firm’s incentives to invest are diminished when the knowledge generated is involuntarily dispersed to competitors.  While intellectual property rights can moderate this flow to the... View Details
Keywords: Knowledge Aspects Of Strategy; Knowledge Management; Knowledge Spillovers; Knowledge Acquisition; Technology Industry; Technology Industry; Technology Industry; United States; China
  • Research Summary

Overview

By: Roberto Verganti
Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details
Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy
  • Research Summary

Overview

By: Joshua Lev Krieger
In examining the competitive dynamics of R&D strategy, Josh has become particularly interested in how the introduction of new knowledge generated by rivals impacts the direction of R&D efforts. Understanding how new information alters project portfolio decisions is... View Details
  • Research Summary

Reinvention and “Frame Flexibility”

By: Ryan L. Raffaelli

Adopting a radical innovation creates pressure for leaders to reframe their mental models while they also sustain their organization's existing capabilities and product category variants. Yet at key junctures in a product class and during technological change, a... View Details

Keywords: Institutional Change; Innovation ＆ Entrepreneurship; Diffusion Processes; Technology Adoption; Cognition and Thinking; Identity; Emotions
  • Forthcoming
  • Article

The Diffusion of New Technologies

By: Aakash Kalyani, Marcela Carvalho, Nicholas Bloom, Tarek Hassan, Josh Lerner and Ahmed Tahoun
We identify phrases associated with novel technologies using textual analysis of patents, job postings, and earnings calls, enabling us to identify four stylized facts on the diffusion of jobs relating to new technologies. First, the development of economically... View Details
Keywords: Technology; Geography; Innovation; R＆D; Technological Innovation; Research and Development; Employment; Geographic Location
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  • Research Summary

The Global Agglomeration of Multinational Firms

By: Laura Alfaro
The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of... View Details

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