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February 2018 (Revised October 2019)
Case

HubSpot and Motion AI: Chatbot-Enabled CRM

By: Jill Avery and Thomas Steenburgh

HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details

December 2005 (Revised October 2006)
Case

Pharmacy Service Improvement at CVS (A)

CVS's retail pharmacy operations are functioning poorly and dissatisfying customers. Many customers are defecting as a result. A pharmacy service improvement team has documented the current prescription fulfillment process, its exception rates, and the problems... View Details

Keywords: Information Technology; Performance Improvement; Business Processes; Retail Industry; Pharmaceutical Industry; United States

August 2021
Article

A Mixed Methods Study of Change Processes Enabling Effective Transition to Team-based Care

By: Michael Anne Kyle, Emma-Louise Aveling and Sara J. Singer

Team-based care is considered central to achieving value in primary care, yet results of large-scale primary care transformation initiatives have been mixed. We explore how underlying change processes influence the effectiveness of transition to team-based care. We... View Details

Keywords: Team-based Care; Primary Care; Health Care and Treatment; Transformation; Groups and Teams; Change Management

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2008
Working Paper

Product Development and Learning in Project Teams: The Challenges are the Benefits

By: Amy C. Edmondson and Ingrid M. Nembhard

The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details

Keywords: Competency and Skills; Learning; Management Skills; Product Development; Projects; Groups and Teams; Conflict Management; Social and Collaborative Networks

November 2019
Case

The Genesis Lab at Novartis

By: Amy C. Edmondson, Ranjay Gulati, Patrick J. Healy and Kerry Herman

Novartis' Genesis Labs program, launched in 2016 as part of Novartis Institutes for Biomedical Research (NIBR), hosted pitch competitions where teams of NIBR scientists proposed ideas to explore that aimed to revolutionize drug discovery. The goal was to break down... View Details

Keywords: Drug Discovery; Health Care and Treatment; Research and Development; Innovation and Invention; Programs; Management

March 2009
Case

Barbara Norris: Leading Change in the General Surgery Unit

By: Boris Groysberg, Nitin Nohria and Deborah Bell

Barbara Norris struggles to address the many problems facing her as a recently promoted nurse manager in the General Surgery Unit (GSU) at Eastern Massachusetts University Hospital (EMU). She has inherited a unit with the lowest employee satisfaction scores and highest... View Details

Keywords: Employee Relationship Management; Leading Change; Service Delivery; Organizational Change and Adaptation; Organizational Culture; Groups and Teams; Motivation and Incentives; Satisfaction; Health Industry

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

February 1991
Case

Burlington Northern: The ARES Decision (B)

By: Julie H. Hertenstein and Robert S. Kaplan

The ARES team formally proposes that Burlington Northern implement the ARES system. The project meets resistance. In light of financial restructuring and high level of debt, executives wonder whether the company can afford ARES. Weak links during the ARES development... View Details

Keywords: Accounting Audits; Restructuring; Cost vs Benefits; Decision Choices and Conditions; Borrowing and Debt; Capital Budgeting; Projects; Technology Adoption; Service Industry

January 2008 (Revised May 2008)
Case

Comcast New England: A Journey of Organizational Transformation

By: Michael Beer and Anita Arun

This case describes how Kevin Casey, Comcast's New England Region general manager, transformed a low commitment and performance organization. When he took charge of this Comcast region he inherited an organization that was bureaucratic, had low customer satisfaction,... View Details

Keywords: Transformation; Interpersonal Communication; Customer Satisfaction; Employee Relationship Management; Management Teams; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Performance Improvement; Telecommunications Industry; New England

April 2005 (Revised March 2006)
Case

Change at Whirlpool Corporation (A)

By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel

In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to... View Details

Keywords: Organizational Change and Adaptation; Change Management; Competitive Advantage; Strategic Planning; Production; Brands and Branding; Management Teams; Consumer Products Industry; United States

Research Summary

Manager Specific Human Capital Investment: A Model of Block Trading and Firm Stability

I develop a model in which workers can undertake specific human capital investments in the firm and in the manager employed by the firm. If the manager leaves the firm, a worker has to decide whether to join her in the new firm or stay in the old firm. In case of... View Details

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

To other functional departments such as finance and operations, the sales and marketing functions look alike. After all, they are both "outward looking," focused on the customer and the market.... View Details

Keywords: by Benson Shapiro

September 2021
Case

TAV Airports: Acquiring Almaty International

By: Juan Alcácer and Esel Çekin

The case opens in April 2020 with Sani Şener, CEO of TAV Airports, a vertically integrated regional airport operator headquartered in Istanbul, Turkey, and his team discussing the pending acquisition of the Almaty International Airport in Kazakhstan. The company had... View Details

Keywords: Airports; COVID-19 Pandemic; Strategy; Mergers and Acquisitions; Bids and Bidding; Air Transportation Industry; Central Asia; Turkey

March 2023 (Revised May 2023)
Supplement

OneTen At Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (B)

By: Linda A. Hill and Lydia Begag

In January 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian and his team had just launched the third iteration of an internal skills-first apprenticeship program, designed to move frontline employees into "merit" positions in four job categories.... View Details

Keywords: Change Management; Growth and Development Strategy; Diversity; Race; Talent and Talent Management; Training; Human Resources; Air Transportation Industry; United States

July 1999 (Revised January 2000)
Case

Yahoo!: Business on Internet Time

By: Jan W. Rivkin and Jay R. Girotto

In the wake of major competitive moves, CEO Tim Koogle and his senior team at Yahoo!, an Internet portal, must decide whether and how to adjust their strategy. Following deals between AOL and Netscape, Excite and @Home, Infoseek and Disney, and Snap and NBS, Yahoo!... View Details

Keywords: Competitive Strategy; Growth and Development Strategy; Business Strategy; Organizational Structure; Industry Structures; Internet and the Web; Risk Management; Technological Innovation; Business or Company Management; Information Technology Industry; Web Services Industry

28 Sep 2010
First Look

First Look: September 28, 2010

revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one platform market can enter another platform market, combining its own View Details

Keywords: Sean Silverthorne

01 Nov 2016
First Look

First Look - November 1, 2016

it comes not from mimicking competitors' best practices, but from seeing functional connections—choices that are part of a connected whole. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51850 October 11, 2016... View Details

Keywords: Sean Silverthorne

February 2024
Case

FIGS: Scrubbing the Status Quo

By: Jeffrey F. Rayport and Nicole Tempest Keller

In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million... View Details

Keywords: Marketing Channels; Corporate Strategy; Business Growth and Maturation; Business Model; Decision Choices and Conditions; Competitive Strategy; Expansion; Apparel and Accessories Industry; Fashion Industry; United States; California; Los Angeles; Europe; Canada

May 1994 (Revised August 1994)
Case

Motorola-Elma

By: Shoshana Zuboff and Janis Lee Gogan

Motorola's old automative electronics plant in Arcade, outside Buffalo, New York, faced the prospect of closure in the mid-1980s, but leading customers persuaded Motorola to give the plant a second chance. The new plant manager, Dennis Fiehn, recognized that existing... View Details

Keywords: Factories, Labs, and Plants; Business Exit or Shutdown; Customers; Leading Change; Management Analysis, Tools, and Techniques; Organizational Structure; Competitive Strategy; Expansion; Telecommunications Industry; New York (state, US)

October 1996 (Revised April 1998)
Case

Mobil USM&R (D): Gasoline Marketing

By: Robert S. Kaplan

Mobil US Marketing & Refining has shifted from a centralized staff-driven organization to decentralized business-units. Staff functions now must negotiate service agreements with a buyer's committee consisting of representatives from the profit-center business units.... View Details

Keywords: Balanced Scorecard; Management Teams; Human Resources; Agreements and Arrangements; Organizational Change and Adaptation; Customers; Situation or Environment; Business Units; Energy Industry; Mining Industry; United States

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