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- All HBS Web
(99)
- News (56)
- Research (34)
- Events (1)
- Multimedia (6)
- Faculty Publications (10)
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- 24 Apr 2014
- News
The way to measure success
When it comes to Robert Kraft (MBA 1965), most people quickly think of him as the chairman and CEO of the three-time Super Bowl Champion New England Patriots. But, through the Kraft Group, the holding... View Details
- 26 Feb 2008
- News
The Right Stuff at HBS
A few weeks ago, HBS threw a party for some neighbors — the 12-0 Brighton High School Division 4 Super Bowl football champions. Most everything about HBS is high profile, but the School also does generous,... View Details
- 01 Jan 2011
- News
Robert Kraft, MBA 1965
million-and-a-half people come celebrate in the streets of Boston on the coldest day of the year. These people were from all social and economic backgrounds and everyone was so excited to be celebrating together as one. Sports franchises, especially in Boston, are... View Details
- 26 Feb 2008
- News
The Right Stuff
A few weeks ago, HBS threw a party for some neighbors — the 12-0 Brighton High School Division 4 Super Bowl football champions. Most everything about HBS is high profile, but the School also does generous,... View Details
Keywords: Garry Emmons
- 18 Dec 2019
- News
Thinking Smart About Numbers
Johnson & Johnson Innovation, Europe, Middle East, and Africa, will talk about recent advances in cancer research and what challenges lie ahead. Review of 2020 Super Bowl Ads Alumni can join the discussion... View Details
Keywords: Margie Kelley
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
focusing on and expecting major growth with younger fans (especially ages 6–13), US Hispanics ("more of whom watched the last Super Bowl than the last World Cup final"), and women ("a strong group and... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
a multibillion-dollar corporation and its customers with a music video produced for $150. “This is a good case for getting a glimpse into a new world of communication, vs. the old world of Super Bowl ads and... View Details
- 01 Jun 1996
- News
Keepers of the Flame
Super Bowls a day for sixteen days." Track Records and a Marathon Sprint Frazier notes that for such an endeavor to succeed, the ability to rapidly build a cohesive entity - forming an institution - is of... View Details
Keywords: Garry Emmons
- 01 Apr 2000
- News
Real World Issues Aired at Student Led Conferences
a key conference objective of presenting inspirational role models to encourage both current and future students. With a full roster of social events -- including a Super Bowl party -- on the last day of the... View Details
Keywords: Mary Ellen Gardner
- 01 Sep 2011
- News
Extraordinary People
team. At the time, it was the highest price paid for a sports franchise, in any sport, anywhere in the world. In time, what appeared to be a very risky decision proved to be a winning business move. Kraft’s bold bets over the years have yielded stellar results, from... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Finance; Executive, Legislative, and Other General Government Support; Government; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services
- 01 Sep 2003
- News
These Are the Good Old Days
She’s been a regular at the Super Bowl and the Olympics and has thrown out the first ball at Shea Stadium three times (when the Mets were winning!). She’s also attended the Oscars and the Golden Globe... View Details
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
good at it. Fit for the Presidency? Winners, Losers, What-Ifs, and Also-Rans by Seymour Morris Jr. (MBA 1972) (Potomac Books) Every four years Americans embark on the Super Bowl of democracy: a presidential... View Details
- 01 Sep 2013
- News
Who Are We?
personal computer. "I mean, how many new categories do you see out there?" For SodaStream, it meant a lot of consumer education. Its most prominent effort came from a TV ad that never aired—a 2013 Super Bowl... View Details
- 02 Mar 2016
- News
The New Space Race
military telecommunications or beam the Super Bowl worldwide? Joseph Landon (MBA 2007), VP and CFO of Planetary Resources in Redmond, Washington, one of the space startups pursuing asteroid mining, estimates... View Details
Keywords: Robert S. Benchley