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Publications

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  • All HBS Web  (99)
    • News  (56)
    • Research  (34)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (10)

Show Results For

  • All HBS Web  (99)
    • News  (56)
    • Research  (34)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (10)
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  • 01 Dec 2005
  • News

Sports in the Classroom

http://video.hbs.edu/realmadrid. In addition, former New England Patriots COO Andy Wasynczuk (MBA ’83), whose front-office duties for the three-time Super Bowl champs included hammering out complex player... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 26 Feb 2008
  • News

The Right Stuff

A few weeks ago, HBS threw a party for some neighbors — the 12-0 Brighton High School Division 4 Super Bowl football champions. Most everything about HBS is high profile, but the School also does generous,... View Details
Keywords: Garry Emmons
  • 01 Jan 2011
  • News

Robert Kraft, MBA 1965

million-and-a-half people come celebrate in the streets of Boston on the coldest day of the year. These people were from all social and economic backgrounds and everyone was so excited to be celebrating together as one. Sports franchises, especially in Boston, are... View Details
  • 01 Feb 2002
  • News

You Can Bank on This

The rise and fall of the Dow has been variously correlated to hemlines, Christmas tree sales, Super Bowl results, and tea leaves. But Ray Soifer (MBA '65), chairman of Soifer Consulting, a firm that focuses... View Details
Keywords: Wall Street; Securities, Commodities, and Other Financial Investments; Finance
  • 26 Feb 2008
  • News

The Right Stuff at HBS

A few weeks ago, HBS threw a party for some neighbors — the 12-0 Brighton High School Division 4 Super Bowl football champions. Most everything about HBS is high profile, but the School also does generous,... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Sep 2010
  • News

You’ve Been YouTubed

a multibillion-dollar corporation and its customers with a music video produced for $150. “This is a good case for getting a glimpse into a new world of communication, vs. the old world of Super Bowl ads and... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 01 Dec 2013
  • News

Faster, Bigger, Stronger: Supersizing the NFL

focusing on and expecting major growth with younger fans (especially ages 6–13), US Hispanics ("more of whom watched the last Super Bowl than the last World Cup final"), and women ("a strong group and... View Details
Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Sep 2013
  • News

Who Are We?

personal computer. "I mean, how many new categories do you see out there?" For SodaStream, it meant a lot of consumer education. Its most prominent effort came from a TV ad that never aired—a 2013 Super Bowl... View Details
Keywords: Garry Emmons; Julia Hanna; Dan Morrell; social media,; Twitter; SodaStream; consulting; consultant; CEO; farming; News, Library, Internet, and Other Services; Information; Agriculture; Food Manufacturing; Manufacturing; Rail Transportation; Transportation
  • 01 Apr 2000
  • News

Real World Issues Aired at Student Led Conferences

a key conference objective of presenting inspirational role models to encourage both current and future students. With a full roster of social events -- including a Super Bowl party -- on the last day of the... View Details
Keywords: Mary Ellen Gardner
  • 01 Jun 1996
  • News

Keepers of the Flame

Super Bowls a day for sixteen days." Track Records and a Marathon Sprint Frazier notes that for such an endeavor to succeed, the ability to rapidly build a cohesive entity - forming an institution - is of... View Details
Keywords: Garry Emmons
  • 01 Sep 2011
  • News

Extraordinary People

team. At the time, it was the highest price paid for a sports franchise, in any sport, anywhere in the world. In time, what appeared to be a very risky decision proved to be a winning business move. Kraft’s bold bets over the years have yielded stellar results, from... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Finance; Executive, Legislative, and Other General Government Support; Government; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 02 Mar 2016
  • News

The New Space Race

military telecommunications or beam the Super Bowl worldwide? Joseph Landon (MBA 2007), VP and CFO of Planetary Resources in Redmond, Washington, one of the space startups pursuing asteroid mining, estimates... View Details
Keywords: Robert S. Benchley
  • 01 Sep 2003
  • News

These Are the Good Old Days

She’s been a regular at the Super Bowl and the Olympics and has thrown out the first ball at Shea Stadium three times (when the Mets were winning!). She’s also attended the Oscars and the Golden Globe... View Details
Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Mar 2017
  • News

Alumni and Faculty Books for March 2017

good at it. Fit for the Presidency? Winners, Losers, What-Ifs, and Also-Rans by Seymour Morris Jr. (MBA 1972) (Potomac Books) Every four years Americans embark on the Super Bowl of democracy: a presidential... View Details
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