Strategic Vision - Publications - Faculty & Research - Harvard Business School

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October 2023 (Revised November 2023)
Case

Rheaply: Circularity For Every Business

By: Rembrand Koning and Alicia Dadlani

In March 2023, Garry Cooper, cofounder and CEO of Chicago-based Rheaply, needed to demonstrate that Rheaply’s expanded vision could translate into building cash flows and metrics needed to raise a Series B and turn the business into a model for financial and... View Details

Keywords: Business Startups; Social Entrepreneurship; Technological Innovation; Environmental Sustainability; Entrepreneurial Finance; Technology Industry; Green Technology Industry; United States; Illinois; Chicago

November 1996 (Revised April 1999)
Case

United Way of Southeastern New England (UWSENE)

By: Robert S. Kaplan and Ellen L. Kaplan / RA

A regional United Way organization, a nonprofit already active in total quality management, implements a Balanced Scorecard to link its strategic planning objectives with day-to-day operations, and is able to translate its vision and strategy into objectives and... View Details

Keywords: Balanced Scorecard; Nonprofit Organizations; Governing and Advisory Boards; Strategy; United States

October 2018
Article

Strategy and the Strategist: How it Matters Who Develops the Strategy

By: Eric J. Van den Steen

This paper addresses primarily two questions. First, when (and why) should a company’s strategy be developed by its CEO versus by some outside analyst or other insider? Second, how does strategy interact with vision (in the sense of a strong belief about the right... View Details

Keywords: Strategy And Leadership; Strategy And Execution; Strategy; Leadership

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May 2021
Case

Roku 2021

By: David B. Yoffie and Daniel Fisher

This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by... View Details

Keywords: Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Media and Broadcasting Industry

October 2018 (Revised May 2019)
Case

Khan Academy 2018

By: William Sahlman and Nicole Tempest Keller

Founded in 2008, Khan Academy was a global educational nonprofit with a mission to provide a free, world-class education for anyone anywhere in the world. By 2018, the organization had expanded into numerous content areas, product areas, and geographic markets.... View Details

Keywords: Entrepreneur; Sustainability; Scaling; Social Entrepreneurship; Nonprofit Organizations; Strategy; Education; Entrepreneurship; Teaching; Education Industry; California

February 2003
Case

Whitbread Hotel Company (A)

By: Michael Beer and James Weber

Alan Parker has developed an effective organization using organizational fitness profiling and other change methodologies. Parker knows that as Whitbread continues to grow, both internally and through acquisitions, the company will have to change its organization... View Details

Keywords: Acquisition; Growth Management; Organizational Change and Adaptation; Integration

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January 2004
Case

Nokia and MIT's Project Oxygen (Abridged)

By: David B. Yoffie and Rebecca Henderson

Looks at how Nokia should respond to a future vision of computing and communications that was developed at MIT's Project Oxygen. View Details

Keywords: Mobile and Wireless Technology; Adaptation; Strategic Planning; Telecommunications Industry; Technology Industry

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January 2020
Case

Khan Academy 2018 (Abridged)

By: William A. Sahlman and Nicole Tempest Keller

Founded in 2008, Khan Academy was a global educational nonprofit with a mission to provide a free, world-class education for anyone anywhere in the world. By 2018, the organization had expanded into numerous content areas, product areas, and geographic markets.... View Details

Keywords: Entrepreneur; Sustainability; Scaling; Social Entrepreneurship; Nonprofit Organizations; Education; Entrepreneurship; Strategy; Teaching; Education Industry

February 2000 (Revised November 2000)
Case

Women.com

By: Myra M. Hart and Sarah S. Khetani

Entrepreneurs Ellen Pack and Marleen McDaniel have founded a women's online network and watched it grow from an online subscription service in 1992 to one of the best known, widely visited women's networks on the web in 1999. While the company's vision has remained... View Details

Keywords: Business Model; Entrepreneurship; Internet and the Web; Partners and Partnerships; Initial Public Offering; Networks; Transition; Web Services Industry

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Teaching Interest

Overview

Professor Mukunda teaches Leadership and Organizational Behavior (LEAD.) This course focuses on how managers become effective leaders by addressing the human side of enterprise.

The first modules examine teams, individuals, and networks in the context... View Details

Summer 2014
Article

Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities

By: Howard H. Yu and Willy C. Shih

The stellar growth of Taiwan's personal computer (PC) industry over the past three decades represents a paradox. Participating in the global production system, local firms in Taiwan grew in association with established firms in the West. Despite their technical... View Details

Keywords: Personal Computer; PC; PC Industry; Taiwan PC Industry; Taiwan PC Manufacturers; Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development; Growth and Development Strategy; Growth Management; Industry Clusters; Industry Growth; Industry Structures; Information Technology; Technological Innovation; Mobile Technology; Information Technology Industry; Taiwan

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May 2019
Case

Canada Mortgage and Housing Corporation: 'One CMHC' and Version 3.0

By: Boris Groysberg and Sarah L. Abbott

When Evan Siddall was appointed CEO of Canada Mortgage Housing Corporation (CMHC) five years earlier, he had embarked on a major organizational restructuring. Now he is spearheading another round of changes. CMHC has adopted an ambition vision and five year strategic... View Details

February 2006
Case

Bumble and bumble: Building a Successful Business in Beauty and Fashion

By: Nancy F. Koehn and Erica Helms

Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details

Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Fashion Industry

June 2016 (Revised November 2021)
Case

chotuKool: 'Little Cool,' Big Opportunity

By: Rory McDonald, Derek van Bever and Efosa Ojomo

In 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.—one of the companies owned by Godrej Group, a large Indian conglomerate—was preparing to launch an innovative low-cost refrigerator. Developed expressly... View Details

Keywords: Disruptive Innovation; Emerging Markets; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; India

October 2008 (Revised February 2011)
Case

Apple's Core

By: Noam T. Wasserman

Steve Jobs and Steve Wozniak are best friends who enjoy pulling pranks together and talking about electronics. After several small collaborations, Jobs pitches Wozniak on starting a company together to sell computers based on Wozniak's design for a personal computer.... View Details

Keywords: Business Startups; Entrepreneurship; Equity; Managerial Roles; Partners and Partnerships; Conflict Management

October 2022
Case

An Heir with No Spare: The Deitch Family Office

By: Lauren Cohen and Grace Headinger

Joe and Matt Deitch, father and son, knew it was time to start their own family office. Matthew had recently joined his father at the family’s three enterprises, and they both realized that their family’s needs had grown increasingly complex over the years. In search... View Details

13 Feb 2020
Book

Open Your Organization to Honest Conversations

Iterate between advocacy and inquiry. Leaders should start these honest, public, and collective conversations with employees by advocating where they want to take the organization, then ask for input on the strategic plans. “Leaders... View Details

Keywords: by Dina Gerdeman

October 1995
Case

Singapore TradeNet: Beyond TradeNet to the Intelligent Island

By: Lynda M. Applegate, John L. King and Soon-Siong Neo

Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details

Keywords: Transition; Communication Technology; Governing Rules, Regulations, and Reforms; Policy; Digital Platforms; Information Technology; Technology Adoption; Information Technology Industry; Singapore

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November 2010 (Revised January 2012)
Case

CHS Inc.: Cooperative Leadership in a Global Food Economy

By: Ray A. Goldberg and Matthew Preble

CHS- the largest farm cooperative in the US- was planning its 2020 vision statement and the role the cooperative should play in the food system. View Details

Keywords: Agribusiness; Global Strategy; Goals and Objectives; Cooperative Ownership; Strategic Planning; Agriculture and Agribusiness Industry; United States

Teaching Interest

MBA Required Curriculum Leadership and Organizational Behavior (LEAD)

By: Rakesh Khurana

This course focuses on how managers become effective leaders by addressing the human side of enterprise.

The first modules examine teams, individuals, and networks in the context of:

The determinants of group... View Details

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