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- All HBS Web
(2,914)
- People (7)
- News (280)
- Research (2,125)
- Events (6)
- Multimedia (3)
- Faculty Publications (1,562)
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- March 1991 (Revised October 1994)
- Case
Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry
Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details
Porter, Michael E. "Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry." Harvard Business School Case 391-179, March 1991. (Revised October 1994.)
- June 2003 (Revised November 2003)
- Case
Siemens Medical Solutions: Strategic Turnaround
By: D. Quinn Mills and Julian Kurz
Describes how Siemens Medical Solutions (MED) accomplished a remarkable turnaround from a money-losing operation to one of Siemens' most profitable divisions. By late 1996, a challenging market environment in the health care industry as well as inefficiencies in the... View Details
Keywords: Opportunities; Globalized Firms and Management; Health Care and Treatment; Transformation; Problems and Challenges; Medical Devices and Supplies Industry
Mills, D. Quinn, and Julian Kurz. "Siemens Medical Solutions: Strategic Turnaround." Harvard Business School Case 703-494, June 2003. (Revised November 2003.)
- September 1996 (Revised March 2002)
- Case
Bishay Industries
By: David F. Hawkins and Norman Bartczak
A bankrupt company has a turnaround plan. Students are asked to predict whether it will be successful. View Details
Keywords: Insolvency and Bankruptcy; Business Plan; Goals and Objectives; Strategic Planning; Business Strategy; Cash Flow; Mathematical Methods; Financial Services Industry
Hawkins, David F., and Norman Bartczak. "Bishay Industries." Harvard Business School Case 197-024, September 1996. (Revised March 2002.)
- September 1999 (Revised November 2002)
- Background Note
Indian Software Industry in 2002, The
The Indian software industry, growing at more than 50% per annum and largely dependent on exports of services and products, is one of the few industries in that country considered to be globally competitive. This note allows a discussion of the uses and limits of... View Details
Keywords: Geographic Location; Competition; Applications and Software; Globalization; Information Technology Industry; India
Ghemawat, Pankaj. "Indian Software Industry in 2002, The." Harvard Business School Background Note 700-036, September 1999. (Revised November 2002.)
- Article
Strategic Management of Product Recovery
Manufacturers of an expanding range of durable products are facing regulatory and market pressures to manage the products they manufactured upon their end of life (EOL). In part, this attention is motivated by a growing number of countries—especially across Europe and... View Details
Keywords: Product; Environmental Sustainability; Cost Management; Government Legislation; Logistics; Risk and Uncertainty; Strategy; Europe; Asia; United States
Toffel, Michael W. "Strategic Management of Product Recovery." California Management Review 46, no. 2 (Winter 2004): 120–141.
- February 1991 (Revised November 2010)
- Case
Tennessee Controls: The Strategic Ranking Problem
By: Robert L. Simons and Dale Geiger
Tennessee Controls has instituted a new formal asset acquisition process to rank competing proposals. Judy Starnes, the new division manager, is asked to rank three proposals by using techniques to quantify economic returns, risk, as well as the credibility of the... View Details
Keywords: Capital Budgeting; Governance Controls; Management Systems; Strategic Planning; Mathematical Methods; Electronics Industry
Simons, Robert L., and Dale Geiger. "Tennessee Controls: The Strategic Ranking Problem." Harvard Business School Case 191-083, February 1991. (Revised November 2010.)
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- January 2003 (Revised January 2008)
- Case
The British Motorcycle Industry at a Crossroads
By: Jan W. Rivkin
By 1975, the collapse of the British motorcycle industry is nearly complete. Only one British manufacturer, NVT, remains in operation. In this setting, the British government commissions the Boston Consulting Group to identify and evaluate strategic alternatives for... View Details
Keywords: Cost; Industry Structures; Business and Government Relations; Mathematical Methods; Competition; Consulting Industry; Consulting Industry; Consulting Industry; Great Britain
Rivkin, Jan W. "The British Motorcycle Industry at a Crossroads." Harvard Business School Case 703-031, January 2003. (Revised January 2008.)
- September 1998
- Article
Producer Network Positions and Propensities to Collaborate: An Investigation of Strategic Alliance Formations in a High-technology Industry
Stuart, Toby E. "Producer Network Positions and Propensities to Collaborate: An Investigation of Strategic Alliance Formations in a High-technology Industry." Administrative Science Quarterly 43, no. 3 (September 1998): 668–698.
- January 1987 (Revised January 1988)
- Case
Frito-Lay, Inc.: A Strategic Transition (A)
The setting is a food manufacturing company which has stumbled in terms of its historic growth and profit achievements. In trying to recapture its momentum, the president has used information technology as one element in his program of transition. The case focuses on... View Details
Keywords: Organizational Change and Adaptation; Information Technology; Growth and Development Strategy; Manufacturing Industry; Manufacturing Industry
Mead, Melissa J., and Jane C. Linder. "Frito-Lay, Inc.: A Strategic Transition (A)." Harvard Business School Case 187-065, January 1987. (Revised January 1988.)
- July 2006 (Revised December 2007)
- Case
Strategic Outsourcing at Bharti Airtel Limited
By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Michele Jurgens
Faced with exponential growth and a competitive telecom environment, Bharti looks for ways to better manage its capital expenditures for telecommunications and information technology. One option is to hand over management of its telecom and IT networks to its vendors.... View Details
Keywords: Innovation and Management; Job Cuts and Outsourcing; Competitive Advantage; Technology Networks; Telecommunications Industry; India
Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Michele Jurgens. "Strategic Outsourcing at Bharti Airtel Limited." Harvard Business School Case 107-003, July 2006. (Revised December 2007.)
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
Cespedes explains a strategic process for hiring and managing an effective salesforce: book excerpt Build your Team: Recruitment And Selection From Aligning Strategy and Sales By Frank Cespedes Putting the right team on the field is... View Details
Keywords: by Carmen Nobel
- January 1993 (Revised July 1993)
- Case
Frito-Lay, Inc.: A Strategic Transition (Consolidated)
The setting is a food manufacturing company that has stumbled in terms of its historic growth and profit achievements. In trying to recapture its momentum, the president has used information technology as one element in his program of transition. The case focuses on... View Details
Keywords: Business History; Information Technology; Growth and Development Strategy; Transition; Organizational Change and Adaptation; Food and Beverage Industry; Food and Beverage Industry
Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (Consolidated)." Harvard Business School Case 193-040, January 1993. (Revised July 1993.)
- January 2019 (Revised June 2019)
- Technical Note
U.S. Commercial Health Insurance Industry
By: Susanna Gallani, Mary Witkowski and Harry B. Wolberg
This note describes the role of commercial payers in the U.S. healthcare industry. We begin with a review of the historical evolution of commercial payers and their role in the market, from the beginning to the Affordable Care Act and beyond. Every wave of reforms in... View Details
Keywords: Health Care and Treatment; Insurance; Governing Rules, Regulations, and Reforms; Organizational Change and Adaptation; Health Industry; Health Industry; United States
Gallani, Susanna, Mary Witkowski, and Harry B. Wolberg. "U.S. Commercial Health Insurance Industry." Harvard Business School Technical Note 119-064, January 2019. (Revised June 2019.)
- 2014
- Book
Accelerate: Building Strategic Agility for a Faster-Moving World
By: John P. Kotter
Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. It's a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and... View Details
Kotter, John P. Accelerate: Building Strategic Agility for a Faster-Moving World. Harvard Business Review Press, 2014.
- July 1996
- Article
Executive Succession, Strategic Reorientation and Performance Growth: A Longitudinal Study in the U.S. Cement Industry in Stable Environments
By: Michael Tushman and L. Rosenkopf
Keywords: Management; Strategy; Performance; Growth and Development; Information; Balance and Stability; Construction Industry; United States
Tushman, Michael, and L. Rosenkopf. "Executive Succession, Strategic Reorientation and Performance Growth: A Longitudinal Study in the U.S. Cement Industry in Stable Environments." Management Science 42, no. 7 (July 1996): 939–953.
- 2025
- Working Paper
Transferability MATTRs: Towards Understanding Antecedents of Strategic Licensing
By: Dafna F. Bearson and Maria P. Roche
This paper examines the antecedents of firms’ decisions to license intellectual property
(IP). We propose a conceptual framework emphasizing two critical factors: (1) transferability,
which we define as the ease of moving knowledge embodied in inventions across
firm... View Details
Bearson, Dafna F., and Maria P. Roche. "Transferability MATTRs: Towards Understanding Antecedents of Strategic Licensing." Harvard Business School Working Paper, No. 25-042, March 2025.
- November 2014
- Case
Oasys Water: Balancing Strategic Partnerships & Financing Decisions
By: Ramana Nanda, William A. Sahlman and Sid Misra
Oasys Water had developed a proprietary water treatment technology based on an innovative forward osmosis process that could remove dissolved solids from water more effectively and efficiently than existing technologies. As Oasys looked to scale, it was exploring... View Details
Nanda, Ramana, William A. Sahlman, and Sid Misra. "Oasys Water: Balancing Strategic Partnerships & Financing Decisions." Harvard Business School Case 815-076, November 2014.
- February 1993 (Revised March 1993)
- Case
Frito-Lay, Inc.: A Strategic Transition (A) (Updated)
The setting is a food manufacturing company that has stumbled in terms of its historic growth and profit achievements. In trying to recapture momentum, the president has used information technology as one element in his program of transition. The case focuses on the... View Details
Keywords: Business History; Information Technology; Growth and Development Strategy; Transition; Organizational Change and Adaptation; Food and Beverage Industry; Food and Beverage Industry
Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (A) (Updated)." Harvard Business School Case 193-129, February 1993. (Revised March 1993.)
- January 2018
- Case
Ak Gıda: IPO or Strategic Sale
By: Suraj Srinivasan and Eren Kuzucu
In 2015, Yıldiz Holding, one of the world’s largest producer of confections, biscuits and crackers, was at the end of its divestiture process from Ak Gida, one of the leading dairy companies in Turkey. The company had adopted a dual track process, pursuing an initial... View Details
Keywords: Valuation; Private Sector; For-Profit Firms; Business Model; Business Strategy; Competitive Advantage; Growth and Development Strategy; Value Creation; Decision Making; Growth Management; Mergers and Acquisitions; Initial Public Offering; Business Conglomerates; Business Exit or Shutdown; Family Business; Joint Ventures; Food and Beverage Industry; Turkey
Srinivasan, Suraj, and Eren Kuzucu. "Ak Gıda: IPO or Strategic Sale." Harvard Business School Case 118-036, January 2018.