Publications

04 Mar 2024
Research & Ideas

Want to Make Diversity Stick? Break the Cycle of Sameness

match outgoing and incoming demographics to preserve group dynamics. They may also place more weight on avoiding diversity losses than on seeking greater diversity gains, so they don’t take bigger steps to diversify, even when they have... View Details

Keywords: by Michael Blanding

October 1988 (Revised March 1989)
Case

Florida Power Light Quality Improvement (QI) Story Exercise (A)

Florida Power and Light (FPL) has developed a widely acclaimed quality improvement program (QIP). This exercise leads the students through the process that a division of FPL utilized in an attempt to "improve service." Specifically, the process requires students to... View Details

Keywords: Quality; Service Delivery; Performance Improvement; Business Processes; Utilities Industry; Florida

2007
Book

Carbon Strategies: How Leading Companies Are Reducing Their Climate Change Footprint

By: Andrew J. Hoffman

Carbon Strategies describes specific steps any business can take to implement sound, practical, climate-related corporate policies. Based on Andrew J. Hoffman’s widely praised report from the Pew Center on Global Climate Change, and significantly revised in light of... View Details

Keywords: Climate Change; Business Strategy; Corporate Social Responsibility and Impact; Policy

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October 2019
Case

How to Encourage Others to Give and When to Pass the Torch? Insights from The Philanthropy Connection

By: Christine Exley and Kathleen McGinn

This case follows the co-founder and president, Marla Felcher, of The Philanthropy Connection (TPC). TPC is a nonprofit organization that centers around collective giving: members of TPC make an annual contribution that is then distributed to select nonprofit... View Details

Keywords: Giving And Philanthropy; Philanthropy and Charitable Giving; Motivation and Incentives; Nonprofit Organizations

January 2020
Teaching Note

How to Encourage Others to Give and When to Pass the Torch? Insights from The Philanthropy Connection

By: Christine Exley and Kathleen McGinn

This case follows the co-founder and president, Marla Felcher, of The Philanthropy Connection (TPC). TPC is a nonprofit organization that centers around collective giving: members of TPC make an annual contribution that is then distributed to select nonprofit... View Details

Keywords: Giving And Philanthropy; Philanthropy and Charitable Giving; Motivation and Incentives; Nonprofit Organizations

August 2016
Case

CEO Succession at Cisco (A): From John Chambers to Chuck Robbins

By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb

A smooth transition from former CEO John Chambers to new CEO Chuck Robbins had put Cisco in a position of strength. Looking back, the board reflected on what they had done well and what they might have done differently, and pondered whether another company might be... View Details

Keywords: Information Technology; Management Succession; Technology Industry

September 2008 (Revised March 2009)
Supplement

Traversing a Career Path: Pat Fili-Krushel (B)

By: Kathleen L. McGinn, Deborah M. Kolb and Cailin B. Hammer

Pat Fili-Krushel has agreed to take on the job of first executive vice president of administration for AOL Time Warner, leading corporate human resources, internal communications, real estate and facilities, and other administrative roles for the combined company. She... View Details

Keywords: Conflict Management; Leadership; Managerial Roles; Negotiation Tactics; Personal Development and Career; Gender; Power and Influence; Media and Broadcasting Industry; Publishing Industry; United States

2017
Working Paper

Explaining the Vertical-to-Horizontal Transition in the Computer Industry

By: Carliss Y. Baldwin

This paper seeks to explain the technological forces that led to the rise of vertically integrated corporations in the late 19th century and the opposing forces that led to a vertical-to-horizontal transition in the computer industry 100 years later. I first model the... View Details

Keywords: Organizational Design; Business History; Vertical Integration; Horizontal Integration; Digital Platforms; Computer Industry

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March 2002 (Revised August 2002)
Case

Microsoft.NET

By: Alan D. MacCormack and Kerry Herman

Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details

Keywords: Applications and Software; Growth and Development Strategy; Change Management; Talent and Talent Management; Policy; Business Model; Computer Industry; Web Services Industry

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February 2021
Case

Digital Manufacturing at Amgen

By: Shane Greenstein, Kyle R. Myers and Sarah Mehta

This case discusses efforts made by biotechnology (biotech) company Amgen to introduce digital technologies into its manufacturing processes. Doing so is complicated by the fact that the process for manufacturing biologics—or therapeutics made from living cells—is... View Details

March 2018
Case

Zensar Technologies Ltd.

By: Joseph B. Fuller and Tanvi Deshpande

Zensar, an established mid-tier IT services company based in India, is known for its customer-centric approach and close-knit culture. Sandeep Kishore has recently stepped in as the MD and CEO, replacing the previous CEO of 15 years. Kishore is developing his strategy... View Details

Keywords: Digitalization; Business Processes; Strategy; Leading Change; Organizational Culture; Information Technology Industry

30 Oct 2019
Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

Eisenmann interviewed recommend that entrepreneurs step back and ask if their ventures are still on track to fulfill their original goals. If the answer is “No,” if they are out of moves, or simply lack the resolve to carry on, founders... View Details

Keywords: by Danielle Kost

2022
Article

Improving Efficiency and Reducing Costs of MRI-Guided Prostate Brachytherapy Using Time-Driven Activity-Based Costing

By: Nikhil G. Thaker, Rajat J. Kudchadker, James R. Incalcaterra, Tharakeswara K. Bathala, Robert S. Kaplan, Ankit Agarwal, Deborah A. Kuban, Benjamin D. Frank, Prajnan Das, Thomas W. Feeley and Steven J. Frank

Integrated quality improvement (QI) and cost reduction strategies can help increase value in cancer care. We applied standard QI and TDABC methods to improve workflow efficiency and reduce costs for MRI-guided prostate brachytherapy. We constructed process maps,... View Details

Keywords: Brachytherapy; Quality Improvement; Prostate; Time-Driven Activity-Based Costing; Cost Accounting; Health Care and Treatment; Performance Efficiency; Health Industry

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December 2013 (Revised March 2014)
Supplement

The LEGO Group: Envisioning Risks in Asia (B)

By: Anette Mikes and Amram Migdal

This brief follow-up complements the case on The LEGO Group: Stepping Up in Asia (9-113-054), and discusses the aftermath of the scenario planning session, in which LEGO managers contemplated the risks of their new Asian strategy. The scenario planning exercise played... View Details

Keywords: Risk Management; Global Strategy; Planning; Retail Industry; Asia

07 Feb 2019
Book

How Big Companies Can Outrun Disruption

us the background and how you think about innovation? Gary Pisano: Probably the greatest economist of the 20th century was Joseph Schumpeter. He was really the godfather of the economics of innovation. He described a process he termed... View Details

Keywords: by Martha Lagace

August 2004
Case

Microsoft.NET (Abridged)

By: Alan D. MacCormack and Kerry Herman

Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details

Keywords: Transformation; Leadership; Management Skills; Organizational Structure; Digital Platforms

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May 1990 (Revised August 1990)
Case

Campbell Soup Co.

By: Steven C. Wheelwright

Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details

Keywords: Product Development; Production; Engineering; Strategy; Business Processes; Innovation and Management; Planning; Competitive Advantage; Food and Beverage Industry; Retail Industry