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  • All HBS Web  (8,037)
    • People  (39)
    • News  (1,878)
    • Research  (4,900)
    • Events  (50)
    • Multimedia  (65)
  • Faculty Publications  (3,182)

Show Results For

  • All HBS Web  (8,037)
    • People  (39)
    • News  (1,878)
    • Research  (4,900)
    • Events  (50)
    • Multimedia  (65)
  • Faculty Publications  (3,182)
← Page 3 of 8,037 Results →
  • 1994
  • Chapter

Customer Transaction Databases: Present Status and Prospects

By: J. A. Deighton, Don Peppers and Martha Rogers
Keywords: Customers; Market Transactions; Information Management; Data and Data Sets
Citation
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Deighton, J. A., Don Peppers, and Martha Rogers. "Customer Transaction Databases: Present Status and Prospects." In The Marketing Information Revolution, edited by Robert C. Blattberg, Rashi Glazer, and John Little. Cambridge: Marketing Science Institute, 1994.
  • January 2004 (Revised May 2004)
  • Background Note

Strategy and Positioning in Professional Service Firms

By: Ashish Nanda
This case provides a definition of strategy, distinguishes between corporate and practice strategy, and discusses how and why developing and implementing strategy for professional service firms is different from developing and implementing strategy for commercial... View Details
Keywords: Corporate Strategy; Service Industry
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Nanda, Ashish. "Strategy and Positioning in Professional Service Firms." Harvard Business School Background Note 904-060, January 2004. (Revised May 2004.)
  • 28 Jul 2010
  • Working Paper Summaries

Disagreement about the Team’s Status Hierarchy: An Insidious Obstacle to Coordination and Performance

Keywords: by Heidi K. Gardner
  • December 2021
  • Article

Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
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Schöne, Jonas Paul, Brian Parkinson, and Amit Goldenberg. "Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations." Affective Science 2, no. 4 (December 2021): 379–390.
  • 7 Mar 2013
  • Keynote Speech

Positive Risk and the Innovation Commons

By: Carliss Y. Baldwin
Keywords: Innovation & Entrepreneurship; Entrepreneurship; Innovation and Invention
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Baldwin, Carliss Y. "Positive Risk and the Innovation Commons." Intersect, an Innovation Symposium, Harvard Business School Club of Wisconsin, Milwaukee, WI, March 7, 2013.
  • 19 Oct 2020
  • Video

Professor Jim Cash: Hoops and Positivity

  • February 2016
  • Article

Unearned Status Gain: Evidence from a Global Language Mandate

By: Tsedal Neeley and Tracy Dumas
Theories of status rarely address unearned status gain—an unexpected and unsolicited increase in relative standing, prestige, or worth, attained not through individual effort or achievement, but from a shift in organizationally valued characteristics. We build theory... View Details
Keywords: Status and Position; Equality and Inequality; Spoken Communication; Organizations; Japan; United States
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Neeley, Tsedal, and Tracy Dumas. "Unearned Status Gain: Evidence from a Global Language Mandate." Academy of Management Journal 59, no. 1 (February 2016): 14–43.
  • September 2005 (Revised April 2006)
  • Background Note

Market Segmentation, Target Market Selection, and Positioning

By: Miklos Sarvary and Anita Elberse
Elaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning. View Details
Keywords: Marketing Strategy; Product Positioning; Markets
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Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.)
  • 01 May 2009
  • Conference Presentation

Language Matters: Lingua Franca Mandates and Status Hierarchy

By: Tsedal Neeley
Keywords: Communication; Status and Position
Citation
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Neeley, Tsedal. "Language Matters: Lingua Franca Mandates and Status Hierarchy." Paper presented at the Harvard Business School Seminar, Boston, MA, May 01, 2009.
  • 1 Jul 2009
  • Conference Presentation

Language Matters: Lingua Franca Mandates and Status Hierarchy

By: Tsedal Neeley
Keywords: Communication; Status and Position
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Neeley, Tsedal. "Language Matters: Lingua Franca Mandates and Status Hierarchy." Universidad de Navarra, Instituto de Estudios Superiores de la Empresa (IESE), Barcelona, Spain, July 1, 2009.
  • Video

Introduction to Power and Influence for Positive Impact

  • 22 Jun 2013 - 23 Jun 2013
  • Conference Presentation

Positive Risk and the Innovation Commons

By: Carliss Y. Baldwin
Citation
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Baldwin, Carliss Y. "Positive Risk and the Innovation Commons." Paper presented at the Vienna Conference on Strategy, Organizational Design, and Innovation, Universität Wien. Institut für Betriebswirtschaftslehre, Vienna, Austria, June 22–23, 2013.
  • Web

Strategic Positioning - Institute For Strategy And Competitiveness

Strategic Positioning A company’s relative position within its industry matters for performance. Strategic positioning reflects choices a company makes about the kind of value... View Details
  • February 2024
  • Case

FIGS: Scrubbing the Status Quo

By: Jeffrey F. Rayport and Nicole Tempest Keller
In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million... View Details
Keywords: Marketing Channels; Corporate Strategy; Business Growth and Maturation; Business Model; Decision Choices and Conditions; Competitive Strategy; Expansion; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; California; Los Angeles; Europe; Canada
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Rayport, Jeffrey F., and Nicole Tempest Keller. "FIGS: Scrubbing the Status Quo." Harvard Business School Case 824-062, February 2024.
  • Web

Degrees, Certifications & Alumni Status | About

Administration-International Development from HKS Alumni Status : Yes The mission of the three-year HBS/HKS joint degree programs is to develop leaders, skilled in management and the shaping of innovative... View Details
  • January 2007
  • Class Lecture

Brand Positioning (FSS)

By: Youngme E. Moon
Keywords: Brands and Branding; Product Positioning
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Moon, Youngme E. "Brand Positioning (FSS)." Harvard Business School Class Lecture 507-055, January 2007.
  • March 2002 (Revised January 2003)
  • Case

Microsoft: Positioning the Tablet PC

By: Youngme E. Moon and Christina L. Darwall
Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details
Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry
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Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)
  • 2002
  • Chapter

Emotions Up and Down: Intergroup Emotions Result from Status and Competition

By: S.T. Fiske, A.J.C. Cuddy and P. Glick
Keywords: Emotions; Groups and Teams; Status and Position; Competition
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Fiske, S.T., A.J.C. Cuddy, and P. Glick. "Emotions Up and Down: Intergroup Emotions Result from Status and Competition." In From Prejudice to Intergroup Emotions: Differentiated Reactions to Social Groups, edited by D.M. Mackie and E.R. Smith, 247 – 264. New York: Psychology Press, 2002.
  • October 2020
  • Article

Overcoming Resource Scarcity: Consumers' Response to Gifts Intending to Save Time and Money

By: Alice Lee-Yoon, Grant Donnelly and A.V. Whillans
Consumers feel increasingly pressed for time and money. Gifts have the potential to reduce scarcity in recipients’ lives, yet little is known about how recipients perceive gifts given with the intention of saving them time or money. Across five studies (N =... View Details
Keywords: Scarcity; Status; Time; Gift Giving; Status and Position; Money; Attitudes; Emotions
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Lee-Yoon, Alice, Grant Donnelly, and A.V. Whillans. "Overcoming Resource Scarcity: Consumers' Response to Gifts Intending to Save Time and Money." Special Issue on Scarcity and Consumer Decision Making. Journal of the Association for Consumer Research 5, no. 4 (October 2020): 391–403.
  • Article

Choice Architects Reveal a Bias Toward Positivity and Certainty

By: David P. Daniels and Julian Zlatev
Biases influence important decisions, but little is known about whether and how individuals try to exploit others’ biases in strategic interactions. Choice architects—that is, people who present choices to others—must often decide between presenting choice sets with... View Details
Keywords: Nudges; Biases; Strategic Decision Making; Social Influence; Choice Architects; Choice Architecture; Reflection Effect; Certainty Effect; Loss Aversion; Decision Making; Risk and Uncertainty; Power and Influence
Citation
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Daniels, David P., and Julian Zlatev. "Choice Architects Reveal a Bias Toward Positivity and Certainty." Organizational Behavior and Human Decision Processes 151 (March 2019): 132–149.
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