Publications

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Article

Quantifying the Use of Connected Digital Products in Clinical Research

By: Caroline Marra, Jacqueline L. Chen, Andrea Coravos and Ariel D. Stern

Over recent years, the adoption of connected technologies has grown dramatically, with potential for improving health care delivery, research, and patient experience. Yet, little has been documented about the prevalence and use of connected digital products (e.g.,... View Details

Keywords: Connected Digital Products; Clinical Trials; Health Testing and Trials; Information Technology; Research

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2022
Article

A Human-Centric Take on Model Monitoring

By: Murtuza Shergadwala, Himabindu Lakkaraju and Krishnaram Kenthapadi

Predictive models are increasingly used to make various consequential decisions in high-stakes domains such as healthcare, finance, and policy. It becomes critical to ensure that these models make accurate predictions, are robust to shifts in the data, do not rely on... View Details

Keywords: AI and Machine Learning; Research and Development; Demand and Consumers

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October 2014 (Revised March 2015)
Case

Integrated Reporting at Aegon

By: Robert G. Eccles, George Serafeim, Sydney Ribot and Michael Krzus

In 2011, Aegon adopted integrated reporting—a corporate reporting approach that sought to present company performance in a holistic light by considering medium- to long-term issues, stakeholder opinions, and the relationship between material financial and nonfinancial... View Details

March 2022 (Revised April 2023)
Case

Pittsburgh: A Successful City?

By: Karen Mills, Caroline Elkins, Vikram Gandhi, Gabriella Elanbeck and Zeke Gillman

Pittsburgh, PA, was once the crown jewel of American heavy industry. During the 19th and 20th centuries, the city was an undisputed leader in steel production, boasting some of the largest companies and wealthiest individuals in the world. Its abundance of... View Details

Keywords: Economic And Social Disparities; Economic Development; Local Economic Development; Contextual Intelligence; Contextual Knowledge; Context; City Growth; City Innovation; City Leadership; Pittsburgh; Local Government; Local Stakeholders; Business And Community; Business And Community Relations; Community Engagement; Community Relations; Cross-sector Collaboration; Innovation; Innovation Economy; Innovation Clusters; Innovation Ecosystems; Shared Prosperity; Equality Of Opportunity; Equity; Inclusion; Business And Government; Business ＆ Government Relations; Business And Government Relations; Business And Society; Neighborhoods; Race And Ethnicity; Innovation ＆ Entrepreneurship; Diversity; Ethnicity; Race; Household; Income; Economic Growth; Economic Sectors; Economics; Local Range; Urban Development; Urban Scope; City; Cross-Cultural and Cross-Border Issues; Government and Politics; Government Administration; Growth and Development; History; Leadership; Goals and Objectives; Philanthropy and Charitable Giving; Society; Civil Society or Community; Culture; Human Needs; Public Opinion; Public Sector; Social Issues; Poverty; Equality and Inequality; Manufacturing Industry; Steel Industry; Education Industry; Medical Devices and Supplies Industry; Technology Industry; United States; Pittsburgh; Pennsylvania

July 2018
Case

Leading Open Innovation at BT

By: Amy C. Edmondson, Jean-François Harvey and Johnathan R. Cromwell

This case focuses on the genesis and development of the open innovation unit at BT, the strategic value of the unit, and its operating model. As the business environment becomes increasingly dynamic and firms are pressured to achieve faster innovation rates, there may... View Details

Keywords: Collaboration; Open Innovation; Inter-organizational Relationships; Organizational Culture; Collaborative Innovation and Invention; Innovation and Management; Information Technology Industry; Technology Industry; United Kingdom; United States

21 May 2014
Working Paper Summaries

The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research

Keywords: by George Serafeim

2013
Article

Multinational Corporations, Global Justice and Corporate Responsibility: A Question of Purpose

By: Nien-he Hsieh

Do multinational corporations (MNCs) have a responsibility to address unjust conditions—not simply by refraining from contributing to injustice, but also by actively working to bring about a just state of affairs? This paper examines whether this question can be... View Details

Keywords: Multinational Corporations; Global Justice; Corporate Purpose; Corporate Responsibility; Human Needs; Multinational Firms and Management; Corporate Social Responsibility and Impact

2013
Chapter

The Most Successful CEOs Come from Within

By: Joseph L. Bower

The financial crisis of 2008 and the Great Recession caused a crisis of public confidence in business and American-style capitalism, with its focus on maximizing shareholder value. Corporate leaders understood that reform was needed and that they needed to commit... View Details

Keywords: Governing and Advisory Boards; Management Succession; Business and Community Relations; Management Teams

2022
Book

Deep Purpose: The Heart and Soul of High-Performance Companies

By: Ranjay Gulati

This book offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent... View Details

Keywords: Purpose; Business And Society; Organizations; Mission and Purpose; Performance Effectiveness; Organizational Culture

Spring 2014
Article

Attracting Long-Term Investors Through Integrated Thinking and Reporting: A Clinical Study of a Biopharmaceutical Company

By: Andrew Knauer and George Serafeim

Faced with a large percentage of investors that chase short-term returns, companies could benefit by attracting investors with longer-term horizons and incentives that are more consistent with the long-term strategy of the company. The managers of most companies take... View Details

Keywords: Investing; Asset Management; Long-term Investing; Short-termism; Sustainability; Integrated Reporting; Leadership & Corporate Accountability; Pharmaceuticals; Leadership; Integrated Corporate Reporting; Investment; Business and Stakeholder Relations; Corporate Finance; Biotechnology Industry; Pharmaceutical Industry

January 2024 (Revised April 2024)
Case

Target Malaria: Editing Mosquitoes through Gene Drives

By: Shikhar Ghosh and Shweta Bagai

Target Malaria, a non-profit research consortium, is exploring the application of CRISPR-Cas9 gene editing technology to combat malaria in Sub-Saharan Africa. Its approach uses gene drives, a revolutionary tool, to suppress the population of malaria-carrying... View Details

Keywords: Health Disorders; Technological Innovation; Nonprofit Organizations; Business Strategy; Genetics; Ethics; Governing Rules, Regulations, and Reforms; United States; United Kingdom; Burkina Faso; Africa

January 2024 (Revised August 2024)
Case

Essex County Community Foundation: Pivot to Systems Philanthropy

By: V. Kasturi Rangan, Brian Trelstad and Courtney Han

2023 marked five years of the Essex County Community Foundation (ECCF)’s “systems philanthropy” approach to grantmaking. Located in northeastern Massachusetts, the community foundation served 800,000 residents across 34 cities and towns that varied widely by... View Details

Keywords: Philanthropy and Charitable Giving; Reputation; Civil Society or Community; Social Issues; Alignment; Nonprofit Organizations; Business and Stakeholder Relations; Collaborative Innovation and Invention; Leading Change; Massachusetts

08 May 2014
Working Paper Summaries

Corporate and Integrated Reporting: A Functional Perspective

Keywords: by Robert Eccles & George Serafeim

March 2017 (Revised May 2019)
Case

Marketing Transformation at Mastercard

By: Sunil Gupta, Srinivas K. Reddy and David Lane

Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

June 2020
Article

Waiting to Inhale: Reducing Stigma in the Medical Cannabis Industry

By: Kisha Lashley and Timothy G. Pollock

When a new industry category is predicated on a product or activity subject to ‘‘core’’ stigma—meaning its very nature is stigmatized—the actors trying to establish it may struggle to gain the resources they need to survive and grow. To explain the process of reducing... View Details

Keywords: Stigma; Cannabis Industry; Deviance; Public Opinion; Moral Sensibility; Health Care and Treatment

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20 Apr 2012
Working Paper Summaries

Why Every Company Needs a CSR Strategy and How to Build It

Keywords: by Kash Rangan, Lisa A. Chase & Sohel Karim

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

applicants were being discouraged by many employers from going to full-time MBA programs, that part-time MBA, executive MBA, and other masters programs were seen as attractive substitutes, and that the students who came were not as View Details

Keywords: by Martha Lagace; Education

2025
Working Paper

Bringing Science to Market: Knowledge Foundations, Inventor-Founders, and Performance

By: Justine Boudou and Maria Roche

In this paper, we examine how a startup’s knowledge foundations—embedded in its core technology—influence its performance in the exit market. Using a dataset of 1,006 biomedicine startups founded between 2005 and 2015, we focus on two key factors: (1) the degree of... View Details

Keywords: Firm Performance; Knowledge Foundations; Exits; Academic Startups; Inventor-founder; Specialized Scientific Knowledge; Competitive Advantage; Value Creation; Research; Information Publishing; Business Startups; Entrepreneurship