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  • February 2010
  • Teaching Note

Bank of America Sports Sponsorship (TN)

By: Stephen A. Greyser and John L. Teopaco
Teaching Note for [910406]. View Details
Keywords: Sports Industry
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Greyser, Stephen A., and John L. Teopaco. "Bank of America Sports Sponsorship (TN)." Harvard Business School Teaching Note 910-420, February 2010.
  • July 1993 (Revised September 1993)
  • Case

Edizione Holding, SpA: Sporting Goods (A)

By: Michael E. Porter
Keywords: Sports Industry
Citation
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Porter, Michael E. "Edizione Holding, SpA: Sporting Goods (A)." Harvard Business School Case 794-008, July 1993. (Revised September 1993.)
  • October 2006
  • Supplement

Spyder Active Sports - 2004 Spreadsheet Supplement

By: Dwight B. Crane and Belen Villalonga
Keywords: Sports; Sports Industry
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Crane, Dwight B., and Belen Villalonga. "Spyder Active Sports - 2004 Spreadsheet Supplement." Harvard Business School Spreadsheet Supplement 207-701, October 2006.
  • 20 Aug 2024
  • Interview

Angel City Football Club: A New Business Model for Women’s Sports

By: Jeffrey F. Rayport, Brian Kenny and Nicole Tempest Keller
Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a... View Details
Keywords: Brands and Branding; Gender; Franchise Ownership; Business Model; Sports Industry
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"Angel City Football Club: A New Business Model for Women’s Sports." Cold Call (podcast), Harvard Business Review Group, August 20, 2024. (Interviewed by Brian Kenny.)
  • November 2016 (Revised December 2017)
  • Case

Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together

By: Boris Groysberg and Katherine Connolly Baden
Cameron (Cam) Barker, founder and CEO of Blake Sports Apparel and Switch Activewear, manufacturers and distributers of sports apparel and accessories, was facing a challenge with his executive team. Their inability to work together on seemingly simple issues was a... View Details
Keywords: Team Dynamics; Team Management; Team Effectiveness; Team Performance; Executive Leadership; Groups and Teams; Leadership; Performance Effectiveness; Apparel and Accessories Industry; United Kingdom
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Groysberg, Boris, and Katherine Connolly Baden. "Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together." Harvard Business School Case 417-048, November 2016. (Revised December 2017.)
  • 2021
  • Working Paper

MLS as a Sports Product—The Prominence of the World's Game in the U.S.

By: Stephen A. Greyser and Kenneth Cortsen
The purpose of this Working Paper is to analyze how soccer at the professional level in the U.S., with Major League Soccer as a focal point, has developed over the span of a quarter of a century. It is worthwhile to examine the growth of Major League Soccer (MLS) from... View Details
Keywords: Soccer; Major League Soccer; Sports; Growth and Development; Organizational Structure; Business Model; Sports Industry; United States
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Greyser, Stephen A., and Kenneth Cortsen. "MLS as a Sports Product—The Prominence of the World's Game in the U.S." Harvard Business School Working Paper, No. 21-111, March 2021. (Revised April 2021.)
  • 20 Aug 2024
  • Cold Call Podcast

Angel City Football Club: A New Business Model for Women’s Sports

Keywords: Re: Jeffrey F. Rayport; Sports; Sports
  • 23 Mar 2016
  • Cold Call Podcast

The Team Sport of Scaling a Business

Keywords: Re: Lynda M. Applegate
  • January 2025
  • Teaching Note

Time to Play? Netflix Considers Live Sports

By: Sara McKinley Torti
Citation
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Torti, Sara McKinley. "Time to Play? Netflix Considers Live Sports." Harvard Business School Teaching Note 825-120, January 2025.
  • May 2022
  • Case

RacingThePlanet’s 20-Year Marathon

By: Daniel Isenberg and William Kerr
Mary Gadams, founder and CEO of RacingThePlanet, has managed to stage sporting events in some of the world's most inhospitable locations for the last 20 years. New challenges, including the COVID-19 pandemic, have arisen. How can this small company navigate the global... View Details
Keywords: Entrepreneurial Management; Sports; Sports Management; COVID-19 Pandemic; Cross-Cultural and Cross-Border Issues; Problems and Challenges; Sports Industry
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Isenberg, Daniel, and William Kerr. "RacingThePlanet’s 20-Year Marathon." Harvard Business School Case 822-125, May 2022.
  • February 2024 (Revised January 2025)
  • Case

Time to Play? Netflix Considers Live Sports

By: Sara McKinley Torti
Citation
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Torti, Sara McKinley. "Time to Play? Netflix Considers Live Sports." Harvard Business School Case 824-081, February 2024. (Revised January 2025.)
  • June 2019
  • Teaching Note

The Drone Racing League: Building the Sport of the Future

By: Robert F. Higgins and James Barnett
Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed? Teaching Note... View Details
Keywords: Drones; Racing; Sports; Entrepreneurship; Media; Strategic Planning
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Higgins, Robert F., and James Barnett. "The Drone Racing League: Building the Sport of the Future." Harvard Business School Teaching Note 819-169, June 2019.
  • November 10, 2022
  • Article

How to Build a Life: Marriage Is a Team Sport

By: Arthur C. Brooks
Citation
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Brooks, Arthur C. "How to Build a Life: Marriage Is a Team Sport." The Atlantic (November 10, 2022).
  • Article

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP) and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Complements; Competing Business Models; Co-opetition; Entry; Multi-Sided Platforms; Design; Network Effects; Business Model; Competition; Cooperation
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Casadesus-Masanell, Ramon, and Neil Campbell. "Platform Competition: Betfair and the U.K. Market for Sports Betting." Special Issue on Platforms. Journal of Economics & Management Strategy 28, no. 1 (Spring 2019): 29–40.
  • 12 Oct 2021
  • Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

After COVID-19 shut down most professional sports leagues last year, fans have been eagerly returning to games and matches. But what will keep them coming back after the pandemic? Leagues might assume that their star athletes and... View Details
Keywords: by Rachel Layne; Sports
  • February 2016
  • Teaching Plan

Horst Dassler, Adidas, and the Commercialization of Sport

By: Geoffrey Jones and Michael Norris
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Jones, Geoffrey, and Michael Norris. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Teaching Plan 316-090, February 2016.
  • April 14, 2022
  • Article

How to Build a Life: Sports Are Great Because They're Pointless

By: Arthur C. Brooks
Citation
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Brooks, Arthur C. "How to Build a Life: Sports Are Great Because They're Pointless." The Atlantic (April 14, 2022).
  • Teaching Interest

The Business of Entertainment, Media, and Sports (Executive Education)

By: Anita Elberse
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details
  • 14 Mar 2012
  • Other Presentation

The Role of Sports in Society: Creating Shared Value

By: Michael E. Porter
This presentation draws on ideas from Professor Porter's books and articles, in particular, "Creating Shared Value" (Harvard Business Review, Jan/Feb 2011); "Strategy and Society" (Harvard Business Review, Dec 2006); "What is Strategy?" (Harvard Business Review,... View Details
Keywords: Society; Qatar; United States
Citation
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Porter, Michael E. "The Role of Sports in Society: Creating Shared Value." International Sport Security Conference, International Centre for Sport Security, Boston/Doha, United States/Qatar, March 14, 2012.
  • 2023
  • Working Paper

LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry

By: Stephen A. Greyser, Kenneth Cortsen and Juan Fuentes Fernández
LALIGA, the first- and second-tier professional soccer league (known as “football” outside of the U.S. and Canada) in Spain, enters its 100th soccer season later this decade. The most popular game in the world (Giulianotti, 2012) has gone through many changes since... View Details
Keywords: Soccer; "Sports Organizations,; Business History; Strategy; Brands and Branding; Technology Adoption; Sports Industry
Citation
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Greyser, Stephen A., Kenneth Cortsen, and Juan Fuentes Fernández. "LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry." Harvard Business School Working Paper, No. 24-009, August 2023.
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