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  • July 2015 (Revised January 2020)
  • Case

Horst Dassler, Adidas, and the Commercialization of Sport

By: Geoffrey Jones, Michael Norris and Sophi Kim
The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous... View Details
Keywords: Corruption; Economic History; Business History; Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Crime and Corruption; Entrepreneurship; Globalization; History; Sports; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Sports Industry; Germany; South America; Europe; Asia; North and Central America
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  • 8 AM – 8 PM EDT, 26 Apr 2025
  • Industry Events

Real Estate Symposium at Harvard 2025

The Real Estate Club, a student club at Harvard Business School, and the Harvard GSD Real Estate Club are excited to announce the Real Estate Symposium at Harvard 2025. Join our diverse audience of over 500 attendees, including industry professionals, alumni,... View Details
  • July 2006 (Revised October 2006)
  • Case

Lenovo: Building A Global Brand

By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
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  • December 2004 (Revised December 2005)
  • Case

Nectar: Making Loyalty Pay

By: John A. Deighton
Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details
Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain
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  • September 2016 (Revised April 2020)
  • Case

Dwyane Wade

By: Anita Elberse and Jennifer Schoppe
In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details
Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Consumer Products Industry; Fashion Industry; Sports Industry; China
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  • September 2006 (Revised December 2007)
  • Case

Go Red For Women: Raising Heart Health Awareness

By: V. Kasturi Rangan and Marie Bell
In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks
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  • 30 Apr 2009
  • Working Paper Summaries

Earnings Quality and Ownership Structure: The Role of Private Equity Sponsors

Keywords: by Sharon P. Katz; Financial Services
  • January 2008
  • Case

Lenovo: Building A Global Brand (Multimedia case)

By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
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  • August 2017
  • Case

Hacking Heroin

By: Mitchell Weiss and Sarah Mehta
"Hacking Heroin" was the first hackathon that Annie Rittgers, founder of Cincinnati-based 17a, had organized or even attended. "There will continue to be a lot of preventable overdose deaths and wasted potential if the opioid crisis continues unabated," she said.... View Details
Keywords: Public Entrepreneurship; Hackathon; Heroin; Opioids; Crowdsourcing; Public Sector; Entrepreneurship; Innovation and Invention; Collaborative Innovation and Invention; Health Pandemics; Public Administration Industry; Health Industry; Ohio; Cincinnati
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    Hacking Heroin

    “Hacking Heroin” was the first hackathon that Annie Rittgers, founder of Cincinnati-based consultancy firm 17a, had organized or even attended. “There will continue to be a lot of preventable overdose deaths and wasted potential if the opioid crisis continues... View Details
    • 05 Mar 2010
    • Working Paper Summaries

    Will I Stay or Will I Go? Cooperative and Competitive Effects of Workgroup Sex and Race Composition on Turnover

    Keywords: by Kathleen L. McGinn & Katherine L. Milkman

      Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed--and What to Do About It

      Silicon Valley, Singapore, Tel Aviv—the global hubs of entrepreneurial activity—all bear the marks of government investment. Yet, for every public intervention that spurs entrepreneurial activity, there are many failed efforts that waste untold billions in taxpayer... View Details

      • 30 Jan 2024
      • Research & Ideas

      ‘Intrinsic Joy’ Sparks Ideas Better than Cash

      GitHub’s sponsorship program To parse how financial rewards help or hurt innovation, the authors examined data for some 100,000 GitHub users. GitHub introduced the sponsorship program in May 2019, and more... View Details
      Keywords: by Rachel Layne; Technology
      • 13 Feb 2024
      • Research & Ideas

      Breaking Through the Self-Doubt That Keeps Talented Women from Leading

      addressing the other is unlikely to lead to sustainable progress.” You Might Also Like: How Gender Stereotypes Kill a Woman’s Self-Confidence Sponsorship Programs Could Actually Widen the Gender Gap Why Employers Favor Men Feedback or... View Details
      Keywords: by Kara Baskin
      • July 2015
      • Case

      Uncharted Play (A)

      By: Shikhar Ghosh and Ali Huberlie
      The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details
      Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa
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      • 06 Jul 2012
      • Working Paper Summaries

      Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals

      Keywords: by Kathleen L. McGinn & Katherine L. Milkman; Legal Services
      • 26 Apr 2024
      • HBS Case

      Deion Sanders' Prime Lessons for Leading a Team to Victory

      of rule changes that allowed players to make money from sponsorships and transfer to other schools more easily. The changes threw college football into flux and favored programs that could draw big media attention. Sanders used the rule... View Details
      Keywords: by Avery Forman; Sports
      • June 2017 (Revised December 2017)
      • Case

      CJ E&M: KCON Goes Global

      By: Elie Ofek and Michael Norris
      In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details
      Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Entertainment and Recreation Industry; Food and Beverage Industry
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      • Web

      Post a Job

      students: International students do not require visa sponsorship from your organization to participate in a US internship. Learn more . International students have at least 12 months of US work authorization after graduation, and many... View Details
      • Web

      Help - Alumni

      Fitness Portal . What are the hours of the COOP? Hours and store info for the HBS COOP are at: https://store.thecoop.com/store-locations/ The Class of 1959 Chapel HBS alumni may use the Class of 1959 Chapel for weddings and memorials, through the View Details