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Publications

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    • All HBS Web  (480)
      • Faculty Publications  (103)

      Social NormsRemove Social Norms →

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      • 2019
      • Working Paper

      On Her Own Account: How Strengthening Women's Financial Control Affects Labor Supply and Gender Norms

      By: Natalia Rigol, Erica Field, Rohini Pande, Simone Schaner and Charity Troyer-Moore
      Can greater control over earned income incentivize women to work and influence gender norms? In collaboration with Indian government partners, we provided rural women with individual bank accounts and randomly varied whether their wages from a public workfare program... View Details
      Keywords: Gender Norms; Economics; Gender; Employment; Income; Societal Protocols; India
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      Rigol, Natalia, Erica Field, Rohini Pande, Simone Schaner, and Charity Troyer-Moore. "On Her Own Account: How Strengthening Women's Financial Control Affects Labor Supply and Gender Norms." NBER Working Paper Series, No. 26294, September 2019.
      • August 2019
      • Case

      Humanistic Capitalism at Brunello Cucinelli

      By: Francesca Gino and Gary Pisano
      This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues... View Details
      Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values and Beliefs; Human Resources; Management; Business Model; Policy; Behavior; Growth and Development Strategy; Luxury; Italy
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      Gino, Francesca, and Gary Pisano. "Humanistic Capitalism at Brunello Cucinelli." Harvard Business School Case 920-007, August 2019.
      • June 2019 (Revised July 2019)
      • Case

      Building a Meritocracy at Alghanim Industries

      By: Paul M. Healy, Susanna Gallani and Esel Çekin
      Building on his father’s legacy, Omar Alghanim (MBA 2002) had been working on strengthening a performance-driven culture based on meritocracy in the family business, Alghanim Industries. The task had been particularly challenging because of traditional Middle East... View Details
      Keywords: Meritocracy; Social Norms; Family Business; Organizational Culture; Performance; Diversity; Organizational Change and Adaptation; Middle East; Kuwait
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      Healy, Paul M., Susanna Gallani, and Esel Çekin. "Building a Meritocracy at Alghanim Industries." Harvard Business School Case 119-019, June 2019. (Revised July 2019.)
      • May–June 2019
      • Article

      U-Shaped Conformity in Online Social Networks

      By: Monic Sun, Michael Zhang and Feng Zhu
      We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption... View Details
      Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media
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      Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
      • 2019
      • Article

      When Gender Diversity Makes Firms More Productive

      By: Stephen Turban, Dan Wu and Letian Zhang
      Does diversity make a company more productive? Many say yes—some researchers argue that gender diversity leads to more innovative thinking and signals to investors that a company is competently run. Others say no—conflicting research indicates that gender diversity can... View Details
      Keywords: Gender; Diversity; Performance; Performance Productivity
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      Turban, Stephen, Dan Wu, and Letian Zhang. "When Gender Diversity Makes Firms More Productive." Harvard Business Review (website) (February 11, 2019).
      • February 2019
      • Article

      Bounded Ethicality and Ethical Fading in Negotiations: Understanding Unintended Unethical Behavior

      By: McKenzie Rees, Ann E. Tenbrunsel and Max Bazerman
      The business scandals in the past several decades led to the rising importance of ethics as a topic central to management scholarship. Behavioral scientists in particular were attracted to the topic in far greater numbers, and the study of ethical decision-making... View Details
      Keywords: Ethics; Behavior; Negotiation; Situation or Environment; Perception
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      Rees, McKenzie, Ann E. Tenbrunsel, and Max Bazerman. "Bounded Ethicality and Ethical Fading in Negotiations: Understanding Unintended Unethical Behavior." Academy of Management Perspectives 33, no. 1 (February 2019): 26–42.
      • Article

      Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

      By: Tami Kim, Kate Barasz and Leslie K. John
      Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
      Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
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      Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
      • Article

      Diversity Thresholds: How Social Norms, Visibility, and Scrutiny Relate to Group Composition

      By: Edward H. Chang, Katherine L. Milkman, Dolly Chugh and Modupe Akinola
      Across a field study and four experiments, we examine how social norms and scrutiny affect decisions about adding members of underrepresented populations (e.g., women, racial minorities) to groups. When groups are scrutinized, we theorize that decision makers strive to... View Details
      Keywords: Social Norms; Impression Management; Groups and Teams; Governing and Advisory Boards; Diversity; Gender; Decision Making
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      Chang, Edward H., Katherine L. Milkman, Dolly Chugh, and Modupe Akinola. "Diversity Thresholds: How Social Norms, Visibility, and Scrutiny Relate to Group Composition." Academy of Management Journal 62, no. 1 (February 2019): 144–171.
      • Article

      Maimonides' Ladder: States of Mutual Knowledge and the Perception of Charitability

      By: Julian De Freitas, Peter DiScioli, Kyle A. Thomas and Steven Pinker
      Why do people esteem anonymous charitable giving? We connect normative theories of charitability (captured in Maimonides’ Ladder of Charity) with evolutionary theories of partner choice to test predictions on how attributions of charitability are affected by states of... View Details
      Keywords: Charity; Reciprocity; Partner Choice; Common Knowledge; Philanthropy and Charitable Giving; Knowledge; Perception
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      De Freitas, Julian, Peter DiScioli, Kyle A. Thomas, and Steven Pinker. "Maimonides' Ladder: States of Mutual Knowledge and the Perception of Charitability." Journal of Experimental Psychology: General 148, no. 1 (January 2019): 158–173.
      • Article

      The Critical Role of Second-order Normative Beliefs in Predicting Energy Conservation

      By: Jon M. Jachimowicz, Oliver P. Hauser, Julia D. O'Brien, Erin Sherman and Adam D. Galinsky
      Sustaining large-scale public goods requires individuals to make environmentally friendly decisions today to benefit future generations. Recent research suggests that second-order normative beliefs are more powerful predictors of behaviour than first-order personal... View Details
      Keywords: Climate Change; Energy; Environmental Sustainability; Household; Behavior; Values and Beliefs; Forecasting and Prediction
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      Jachimowicz, Jon M., Oliver P. Hauser, Julia D. O'Brien, Erin Sherman, and Adam D. Galinsky. "The Critical Role of Second-order Normative Beliefs in Predicting Energy Conservation." Nature Human Behaviour 2, no. 10 (October 2018): 757–764.
      • Article

      If You're Going to Do Wrong, at Least Do It Right: Considering Two Moral Dilemmas at the Same Time Promotes Moral Consistency

      By: Netta Barak-Corren, Chia-Jung Tsay, Fiery Cushman and Max Bazerman
      We study how people reconcile conflicting moral intuitions by juxtaposing two versions of classic moral problems: the trolley problem and the footbridge problem. When viewed separately, most people favor action in the former and disapprove of action in the latter,... View Details
      Keywords: Moral Sensibility; Judgments; Problems and Challenges; Conflict and Resolution
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      Barak-Corren, Netta, Chia-Jung Tsay, Fiery Cushman, and Max Bazerman. "If You're Going to Do Wrong, at Least Do It Right: Considering Two Moral Dilemmas at the Same Time Promotes Moral Consistency." Management Science 64, no. 4 (April 2018): 1528–1540.
      • Article

      The Interplay Between Sharing Behavior and Beliefs About Others in Children During Dictator Games

      By: Hernando Santamaría-García, María Luz González-Gadea, Rafael Di Tella, Agustín Ibáñez and Mariano Sigman
      Previous studies in adults demonstrated that beliefs and sharing decisions in social scenarios are closely related. However, to date, little is known about the development of this relationship in children. By using a modified dictator game, we assessed sharing behavior... View Details
      Keywords: Dictator Game; Altruism; Generosity; Development; Conveniently Upset; Behavior; Values and Beliefs; Perception; Decision Making
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      Santamaría-García, Hernando, María Luz González-Gadea, Rafael Di Tella, Agustín Ibáñez, and Mariano Sigman. "The Interplay Between Sharing Behavior and Beliefs About Others in Children During Dictator Games." Journal of Experimental Child Psychology 166 (February 2018): 451–464.
      • January 29, 2018
      • Article

      How to Build Trust with Colleagues You Rarely See

      By: Tsedal Neeley
      Building trust is key to success for any organization. But that can be tricky when it comes to colleagues that you only interact with virtually. What does it take to build trust when you can’t meet in person? In this piece, the author suggests that professionals should... View Details
      Keywords: Interpersonal Communication; Trust; Organizational Culture; Familiarity; Employees
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      Neeley, Tsedal. "How to Build Trust with Colleagues You Rarely See." Harvard Business Review (website) (January 29, 2018).
      • Article

      Normative Judgments and Individual Essence

      By: Julian De Freitas, Kevin P. Tobia, George E. Newman and Joshua Knobe
      A growing body of research has examined how people judge the persistence of identity over time—that is, how they decide that a particular individual is the same entity from one time to the next. While a great deal of progress has been made in understanding the types... View Details
      Keywords: Concepts; Essentialism; Normative Factors; Persistence; True Self; Morality; Identity; Moral Sensibility; Perception
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      De Freitas, Julian, Kevin P. Tobia, George E. Newman, and Joshua Knobe. "Normative Judgments and Individual Essence." Cognitive Science 41, no. S3 (2017): 382–402.
      • December 2016
      • Article

      Selective Regulator Decoupling and Organizations' Strategic Responses

      By: Jonas Heese, Ranjani Krishnan and Frank Moers
      Organizations often respond to institutional pressures by symbolically adopting policies and procedures but decoupling them from actual practice. Literature has examined why organizations decouple from regulatory pressures. In this study, we argue that decoupling... View Details
      Keywords: Regulator Leniency; Beneficence; Mispricing; Upcoding; Nonprofit Organizations; Health Care and Treatment; Revenue; Health Industry
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      Heese, Jonas, Ranjani Krishnan, and Frank Moers. "Selective Regulator Decoupling and Organizations' Strategic Responses." Academy of Management Journal 59, no. 6 (December 2016). (Selected for Best Paper Proceedings of the 2015 Academy of Management Annual Meeting. Winner of the Healthcare Management Division of the Academy of Management 2015 Best Paper Award.)
      • September 2016 (Revised April 2022)
      • Case

      Zhang Xin and the Emergence of Chinese Philanthropy

      By: Geoffrey Jones and Amanda Yang
      This case examines the recent emergence of Chinese business philanthropy through the case of the SOHO China Foundation established by the wife and husband real estate moguls Zhang Xin and Pan Shiyi. It begins by describing the early careers of Zhang and Pan, and how... View Details
      Keywords: China; Philanthropy Funding; Philanthropy and Charitable Giving; Personal Development and Career; Ethics; Corporate Social Responsibility and Impact; Higher Education; Real Estate Industry; China
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      Jones, Geoffrey, and Amanda Yang. "Zhang Xin and the Emergence of Chinese Philanthropy." Harvard Business School Case 317-045, September 2016. (Revised April 2022.)
      • March–April 2016
      • Article

      Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing

      By: Christopher Marquis, Michael W. Toffel and Yanhua Zhou
      Under increased pressure to report environmental impacts, some firms selectively disclose relatively benign impacts, creating an impression of transparency while masking their true performance. We identify key company- and country-level factors that limit firms' use of... View Details
      Keywords: Disclosure Strategy; Disclosure; Environmental Performance; Environmental Strategy; Environment; Symbolic; Reporting; Corporate Disclosure; Integrated Corporate Reporting; Corporate Social Responsibility and Impact
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      Marquis, Christopher, Michael W. Toffel, and Yanhua Zhou. "Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing." Organization Science 27, no. 2 (March–April 2016): 483–504. (Formerly titled "When Do Firms Greenwash? Corporate Visibility, Civil Society Scrutiny, and Environmental Disclosure.")
      • November 2015
      • Article

      Modularity and Intellectual Property Protection

      By: Carliss Y. Baldwin and Joachim Henkel
      Modularity is a means of partitioning technical knowledge about a product or process. When state-sanctioned intellectual property (IP) rights are ineffective or costly to enforce, modularity can be used to hide information and thus protect IP. We investigate the impact... View Details
      Keywords: Modularity; Value Appropriation; Relational Contracts; Clans; Intellectual Property
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      Baldwin, Carliss Y., and Joachim Henkel. "Modularity and Intellectual Property Protection." Strategic Management Journal 36, no. 11 (November 2015): 1637–1655.
      • October 2015
      • Case

      Clearwater Seafoods

      By: Forest L. Reinhardt
      Clearwater sought to market value-added shellfish products in a traditionally commodities based industry, while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater harvested lobsters, clams, scallops, shrimp, and other... View Details
      Keywords: Agribusiness; Profit; Goods and Commodities; Governing Rules, Regulations, and Reforms; Product Marketing; Corporate Social Responsibility and Impact; Environmental Sustainability; Agriculture and Agribusiness Industry; Canada
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      Reinhardt, Forest L. "Clearwater Seafoods." Harvard Business School Case 716-023, October 2015.
      • 2015
      • Chapter

      Institutional Innovation: Novel, Useful, and Legitimate

      By: Ryan Raffaelli and Mary Ann Glynn
      This chapter advances the theoretical construct of institutional innovation, which we define as novel, useful and legitimate change that disrupts, to varying degrees, the cognitive, normative, or regulative mainstays of an organizational field. Institutional... View Details
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      Raffaelli, Ryan, and Mary Ann Glynn. "Institutional Innovation: Novel, Useful, and Legitimate." In The Oxford Handbook of Creativity, Innovation, and Entrepreneurship, edited by Christina E. Shalley, Michael A. Hitt, and Jing Zhou. Oxford University Press, 2015.
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