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December 2004
Case

Ciclon de Alicante

By: Francisco de Asis Martinez-Jerez

A Spanish soccer team that received a large influx of cash thanks to a real estate transaction with its stadium faces critical accounting decisions. The team's accountants are confronted with decisions about players' contracts, jersey inventory, season ticket sales,... View Details

Keywords: Decisions; Financial Statements; Sports Industry; Spain

February 2024
Case

ReSpo.Vision: The Kickstart of an AI Sports Revolution

By: Paul A. Gompers, Elena Corsi and Nikolina Jonsson

This case study explores the growth journey of Polish computer vision sports start-up ReSpo.Vision in an emerging entrepreneurial ecosystem. By providing 3D data and analysis to soccer clubs, ReSpo.Vision achieved significant milestones with a €1 million seed round, an... View Details

Keywords: Business Startups; Business Plan; Experience and Expertise; Talent and Talent Management; Decisions; Decision Choices and Conditions; Forecasting and Prediction; Entrepreneurship; Venture Capital; AI and Machine Learning; Analytics and Data Science; Applications and Software; Business Strategy; Sports Industry; Technology Industry; Poland; Europe

March 2021
Supplement

Sky Deutschland Analysis: Results

By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany

31 Oct 2017
First Look

New Research and Ideas, October 31, 2017

paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53422 Harvard Business School Case 918-011 Harvard Men's Soccer In the fall of 2016, the Crimson, Harvard’s undergraduate newspaper, broke a story revealing that the 2012 Harvard Men’s... View Details

Keywords: by Sean Silverthorne

May 2016
Case

Seaside Organics

By: Howard H. Stevenson and Alisa Zalosh

This case follows Sara Norton, a soccer player-turned-serial entrepreneur, as she transforms Seaside Organics from a fledgling startup into an $89 million company. Informed by the successes and failures of her first organics venture, WellBar, Norton tries to balance... View Details

Keywords: Business Growth and Maturation; Organizational Structure; Personal Development and Career; Entrepreneurship; Personal Characteristics; Business Startups; Business Strategy; Conflict and Resolution; Agriculture and Agribusiness Industry

November 2018
Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann

In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details

July–September 2014
Article

Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]

By: Anita Elberse

Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a... View Details

Keywords: Sports Management; Talent Management; Talent and Talent Management; Sports; Sports Industry; Europe; Latin America

July 2005 (Revised April 2009)
Case

Real Madrid Club de Futbol (Multimedia)

By: John A. Quelch

In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details

Keywords: Risk Management; Brands and Branding; Marketing Strategy; Organizational Change and Adaptation; Sports; Expansion; Sports Industry; Spain

November 2004 (Revised June 2006)
Case

Hala Madrid: Managing Real Madrid Club de Futbol, the Team of the Century

Florentino Perez, the president of Real Madrid, a leading European soccer team, is preparing for a press conference in which he will be asked about his plans for the coming season. Economic success and some sports mishaps during the prior season represent the scenario... View Details

Keywords: Decisions; Strategic Planning; Value Creation; Risk Management; System; Budgets and Budgeting; Sports Industry; Spain

February 2011 (Revised December 2012)
Case

Porsche: The Cayenne Launch

By: John Deighton, Jill Avery and Jeffrey Fear

Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV... View Details

Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry

July 2015 (Revised January 2020)
Case

Horst Dassler, Adidas, and the Commercialization of Sport

By: Geoffrey Jones, Michael Norris and Sophi Kim

The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous... View Details

November 2022 (Revised February 2024)
Case

The Globalization of Manchester City Football Group

By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein

This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details

2019
Working Paper

Persuasive Propaganda During the 2015 Argentine Ballotage

By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky

We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was... View Details

Keywords: Propaganda; Persuasion; Voting; Political Elections; Government and Politics; Communication Strategy; Power and Influence; Public Opinion; Argentina

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.In soccer, it's axiomatic that controlling midfield is critical to success.... View Details

Keywords: by John Quelch; Auto; Retail

06 Nov 2006
Research & Ideas

How South Africa Challenges Our Thinking on FDI

after all. Many companies find it optimal to pick their niche rather than to try to completely diversify across risks. Q: How do you think the South African economy will evolve over the next five to ten years? A: A major test for South Africa is going to be World Cup... View Details

Keywords: by Martha Lagace

December 2007 (Revised October 2008)
Case

Real Madrid Club de Fútbol in 2007: Beyond the Galácticos

By: Anita Elberse and John A. Quelch

On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest... View Details

Keywords: Talent and Talent Management; Risk Management; Brands and Branding; Marketing Strategy; Sports; Sports Industry

July 2003 (Revised October 2003)
Case

Ottawa Voyageurs, The

By: Thomas J. DeLong, Scott Baldwin, Chris Strong, Andrew Feng, Eliza Moody and David Ager

Manuel Tertuliano, head coach of a professional soccer club, must make some difficult decisions about the compensation of six of his players. Specifically, he must decide how to allocate $850,000 among these six players in a way that will benefit his team, which has... View Details

Keywords: Decision Choices and Conditions; Compensation and Benefits; Performance; Motivation and Incentives; Sports; Groups and Teams; Sports Industry; Entertainment and Recreation Industry; Canada

April 2007 (Revised March 2008)
Case

Dr. Iqbal Survé at Sekunjalo Investment Group (A)

By: Linda A. Hill and Emily Stecker

Dr. Iqbal Surve, a self-described "medical doctor, philanthropist, and social entrepreneur," was born in 1963 and grew up in poverty, like virtually all non-white South Africans during apartheid. During the 1970s and 1980s, he served in leadership positions in the ANC,... View Details

Keywords: Crime and Corruption; Social Entrepreneurship; Investment; Leadership; Corporate Social Responsibility and Impact; Partners and Partnerships; South Africa

01 Apr 2008
First Look

First Look: April 1, 2008

emerge. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=308013 Club Atlético Boca Juniors Harvard Business School Case 508-056 Club Atlético Boca Juniors is the most popular soccer club in Argentina and... View Details

Keywords: Martha Lagace

2012
Working Paper

Pay Dispersion and Work Performance

By: Alessandro Bucciol and Marco Piovesan

The effect of intra-firm pay dispersion on work performance is controversial and the empirical evidence is mixed. High pay dispersion may act as an extra incentive for employees' effort or it may reduce motivation and team cohesiveness. These effects can also coexist... View Details

Keywords: Performance; Wages; Motivation and Incentives; Groups and Teams; Italy

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