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      • March 2014
      • Case

      MediaTek: From Feature Phones to Smartphones

      By: Willy Shih
      MediaTek was the third largest fabless semiconductor company in the world, and was the second largest supplier of the silicon microchips that powered mobile phones. Yet as the company's chairman reflected on his R&D strategy, he wondered why it hadn't moved faster on... View Details
      Keywords: Decision Choices and Conditions; Decisions; Business Strategy; Corporate Strategy; Technology Adoption; Semiconductor Industry; Semiconductor Industry; China; Taiwan
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      Shih, Willy. "MediaTek: From Feature Phones to Smartphones." Harvard Business School Case 614-059, March 2014.
      • September 2013 (Revised August 2015)
      • Background Note

      Leadership and Teaming

      By: Ethan Bernstein
      Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details
      Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies
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      Bernstein, Ethan. "Leadership and Teaming." Harvard Business School Background Note 414-033, September 2013. (Revised August 2015.)
      • July 2013 (Revised July 2013)
      • Case

      Powerchip Semiconductor Corporation

      By: Willy Shih and Chen-Fu Chien
      Powerchip Semiconductor Corporation has a horizontal firm structure in an industry that is predominantly organized vertically. While it has been successful in up markets, in the current down market its strategic rationale was being tested. As a capital-intensive... View Details
      Keywords: Industry Structures; Organizational Structure; Partners and Partnerships; Competition; Horizontal Integration; Vertical Integration; Semiconductor Industry; Taiwan
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      Shih, Willy, and Chen-Fu Chien. "Powerchip Semiconductor Corporation." Harvard Business School Case 609-063, July 2013. (Revised July 2013.)
      • July 2013 (Revised November 2021)
      • Module Note

      Exploration vs. Exploitation

      By: Willy Shih
      This module note introduces James March's concept of exploration and exploitation, and the management challenge of balancing the allocation of resources to the two activities in the firm. The note also touches on the O'Reilly and Tushman paper on the ambidextrous... View Details
      Keywords: Exploration And Exploitation; Exploitation; Research; Scientific Research; Product Commercialization; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Knowledge Acquisition; Growth and Development Strategy; Resource Allocation; Strategic Planning; Research and Development; Science-Based Business; Corporate Strategy; Knowledge Sharing; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; United States
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      Shih, Willy. "Exploration vs. Exploitation." Harvard Business School Module Note 614-004, July 2013. (Revised November 2021.)
      • 2013
      • Chapter

      Global Business Across the Taiwan Strait: The Case of the Taiwan Semiconductor Manufacturing Company Limited

      By: William C. Kirby
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      Kirby, William C. "Global Business Across the Taiwan Strait: The Case of the Taiwan Semiconductor Manufacturing Company Limited." In Mobile Horizons: Dynamics Across the Taiwan Strait, edited by Wen-hsin Yeh, 178–208. Berkeley: University of California, Berkeley, Institute of East Asian Studies, 2013.
      • November 2012 (Revised August 2013)
      • Supplement

      Global Unichip Corporation (B)

      By: Willy Shih and Chen-Fu Chien
      Jim Lai, President of Global Unichip Corporation (GUC), mapped out the changes he saw coming to the global semiconductor industry. The big question was how many system developers would start coming directly to GUC. View Details
      Keywords: Abstraction; Value-network; Vertical Integration; Entry Barriers; Intermediaries; Dis-intermediation; Aggregator; Vertical Specialization; Technology Adoption; Digital Platforms; Competitive Strategy; Corporate Strategy; Integration; Technological Innovation; Innovation Strategy; Innovation and Management; Industry Structures; Information Infrastructure; Information Technology; Complexity; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Taiwan
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      Shih, Willy, and Chen-Fu Chien. "Global Unichip Corporation (B)." Harvard Business School Supplement 613-049, November 2012. (Revised August 2013.)
      • October 2012 (Revised August 2013)
      • Case

      Global Unichip Corporation (A)

      By: Willy Shih and Chen-Fu Chien
      Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details
      Keywords: Abstraction; Value-network; Entry Barriers; Intermediaries; Dis-intermediation; Aggregator; Vertical Specialization; Technology Adoption; Digital Platforms; Competitive Strategy; Corporate Strategy; Horizontal Integration; Vertical Integration; Technological Innovation; Innovation Strategy; Innovation and Management; Industry Structures; Information Infrastructure; Complexity; Information Technology; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Taiwan
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      Shih, Willy, and Chen-Fu Chien. "Global Unichip Corporation (A)." Harvard Business School Case 613-048, October 2012. (Revised August 2013.)
      • April 2012
      • Case

      Renesas Electronics and the Automotive Microcontroller Supply Chain (A)

      By: Willy Shih and Margaret Pierson
      The magnitude 9.0 earthquake that struck Japan in March 2011 caused extensive damage to Renesas Electronics wafer fabrication facility, a critical link in the global automotive supply chain. Many OEMs sole-sourced customized microprocessors from the fab, so its... View Details
      Keywords: Natural Disasters; Crisis Management; Supply Chain Management; Production; Strategy; Semiconductor Industry; Semiconductor Industry; Japan
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      Shih, Willy, and Margaret Pierson. "Renesas Electronics and the Automotive Microcontroller Supply Chain (A)." Harvard Business School Case 612-071, April 2012.
      • April 2012
      • Article

      Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages

      By: Juan Alcacer and Minyuan Zhao
      This study looks at the role of firms' internal linkages in highly competitive technology clusters, where much of the world's R&D takes place. The leading players in these clusters are multilocation firms that organize and integrate knowledge across sites worldwide.... View Details
      Keywords: Multinational Firms and Management; Technological Innovation; Knowledge Use and Leverage; Management Analysis, Tools, and Techniques; Research and Development; Risk and Uncertainty; Competition; Competitive Advantage; Technology
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      Alcacer, Juan, and Minyuan Zhao. "Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages." Management Science 58, no. 4 (April 2012): 734–753.
      • 2011
      • Article

      Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

      By: Ethan S. Bernstein and Frank J. Barrett
      How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices... View Details
      Keywords: Dynamic Capabilities; Strategic Change; Jazz; Jazz Mindset; Improvisation; Innovation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Knowledge Use and Leverage; Leading Change; Leadership Style; Leadership; Management; Management Style; Organizational Change and Adaptation; Organizational Culture; Organizations; Creativity; Strategy; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; Semiconductor Industry; United States; Japan; Taiwan; Europe; Asia
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      Bernstein, Ethan S., and Frank J. Barrett. "Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation." Research in Organizational Change and Development 19 (2011): 55–90.
      • November 2011 (Revised September 2012)
      • Case

      Underwater Engineer at Intel Corporation

      By: E. Scott Mayfield
      Molly Miller, an Intel employee and shareholder, must decide whether to vote FOR or AGAINST Intel's proposed 2009 option exchange program. Given recent declines in Intel's stock price, more than 99% of Intel's outstanding employee stock options are "underwater," and... View Details
      Keywords: Stock Options; Employee Stock Ownership Plan; Semiconductor Industry
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      Mayfield, E. Scott. "Underwater Engineer at Intel Corporation." Harvard Business School Case 212-047, November 2011. (Revised September 2012.)
      • July 2011
      • Teaching Note

      Suntech Power (TN)

      By: Richard H.K. Vietor
      Teaching Note for 712001. View Details
      Keywords: Multinational Firms and Management; Sales; Information Technology; Business Subsidiaries; System; Competition; Renewable Energy; Semiconductor Industry; Germany; Spain; United States; China; Japan
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      Vietor, Richard H.K. "Suntech Power (TN)." Harvard Business School Teaching Note 712-001, July 2011.
      • March 2011
      • Case

      Semiconductor Manufacturing International Company in 2011

      By: Willy Shih and Jia Cheng
      When David Wang took over as the CEO of SMIC, he knew that if he was to capitalize on the company's strategic location in the China market, he would have to transform the company mindset and its operating structure from its roots in the manufacturing of DRAMs to the... View Details
      Keywords: Growth and Development Strategy; Resource Allocation; Market Entry and Exit; Business Processes; Organizational Change and Adaptation; Organizational Culture; Customization and Personalization; Semiconductor Industry; China
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      Shih, Willy, and Jia Cheng. "Semiconductor Manufacturing International Company in 2011." Harvard Business School Case 611-053, March 2011.
      • March 2011 (Revised February 2014)
      • Case

      Cree, Inc.: Which Bright Future?

      By: David J. Collis, Mary Furey and Matthew Shaffer
      After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details
      Keywords: Cree; LEDs; Lighting Market; Clean Tech; Energy Policy; Semiconductors; North Carolina; Business Growth and Maturation; Forecasting and Prediction; Innovation and Management; Decision Choices and Conditions; Market Entry and Exit; Competitive Strategy; Corporate Strategy; Technology Adoption; Electronics Industry; Green Technology Industry; Manufacturing Industry; United States; North Carolina; Raleigh
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      Collis, David J., Mary Furey, and Matthew Shaffer. "Cree, Inc.: Which Bright Future?" Harvard Business School Case 711-457, March 2011. (Revised February 2014.)
      • July 2010
      • Teaching Note

      Shanzhai! MediaTek and the "White Box" Handset Market (TN)

      By: Willy C. Shih
      Teaching Note for 610081. View Details
      Keywords: Innovation and Invention; Information Infrastructure; Mobile and Wireless Technology; Brands and Branding; Market Entry and Exit; Trade; Growth and Development Strategy; Semiconductor Industry; China
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      Shih, Willy C. Shanzhai! MediaTek and the "White Box" Handset Market (TN). Harvard Business School Teaching Note 611-007, July 2010.
      • April 2010
      • Teaching Note

      Carrot or Stick? Getting Paid for Innovation at Tessera Technologies (TN)

      By: Willy C. Shih
      Teaching Note for 610085. View Details
      Keywords: Patents; Production; Situation or Environment; Law Enforcement; Lawsuits and Litigation; Information Technology; Growth and Development; Innovation and Invention; Semiconductor Industry; Semiconductor Industry
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      Shih, Willy C. "Carrot or Stick? Getting Paid for Innovation at Tessera Technologies (TN)." Harvard Business School Teaching Note 610-094, April 2010.
      • April 2010 (Revised December 2010)
      • Case

      Shanzhai! MediaTek and the "White Box" Handset Market

      By: Willy C. Shih, Chen-Fu Chien and Jyun-Cheng Wang
      The term "white box" is often used to describe products without a brand name. Such products are assembled from standardized parts, and they became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a... View Details
      Keywords: Disruptive Innovation; Growth and Development Strategy; Emerging Markets; Competitive Advantage; Wireless Technology; Semiconductor Industry; Taiwan
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      Shih, Willy C., Chen-Fu Chien, and Jyun-Cheng Wang. Shanzhai! MediaTek and the "White Box" Handset Market. Harvard Business School Case 610-081, April 2010. (Revised December 2010.)
      • March 2010 (Revised January 2011)
      • Case

      Carrot or Stick? Getting Paid for Innovation at Tessera Technologies

      By: Willy C. Shih
      Tessera Technologies has been very successful developing technologies for the semiconductor and mobile device industry, and then licensing them broadly to manufacturers. In addition to licensing patents, it also supplies know-how to help manufacturers move into... View Details
      Keywords: Business Model; Innovation Strategy; Patents; Courts and Trials; Rights; Mobile Technology; Semiconductor Industry; California
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      Shih, Willy C. "Carrot or Stick? Getting Paid for Innovation at Tessera Technologies." Harvard Business School Case 610-085, March 2010. (Revised January 2011.)
      • 2010
      • Working Paper

      Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages

      By: Juan Alcacer and Minyuan Zhao
      This study looks at the role of firms' internal linkages in highly competitive technology clusters, where much of the world's R&D takes place. The leading players in these clusters are multi-location firms that organize and integrate knowledge across sites worldwide.... View Details
      Keywords: Geographic Location; Collaborative Innovation and Invention; Technological Innovation; Knowledge Use and Leverage; Industry Clusters; Research and Development; Competitive Advantage; Semiconductor Industry
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      Alcacer, Juan, and Minyuan Zhao. "Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages." Harvard Business School Working Paper, No. 10-064, February 2010.
      • October 2009
      • Case

      Low-k Dielectrics at IBM

      By: Willy C. Shih and Giovanni Carraro
      Innovations at the frontiers of technology carry enormous risk of making wrong choices. This case examines a decision made by IBM in its semiconductor process technology strategy: a material to use as a dielectric insulator in its leading edge silicon chip technology.... View Details
      Keywords: Competency and Skills; Decision Choices and Conditions; Technological Innovation; Product Development; Science; Creativity; Semiconductor Industry; United States
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      Shih, Willy C., and Giovanni Carraro. "Low-k Dielectrics at IBM." Harvard Business School Case 610-023, October 2009.
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