Publications

October 2005 (Revised September 2006)
Case

Museum of Fine Arts Boston

By: V. Kasturi Rangan and Marie Bell

One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions,... View Details

Keywords: Product Marketing; Growth Management; Innovation Leadership; Capital; Financing and Loans; Service Operations; Consumer Behavior

12 May 2015
Research & Ideas

How Crowds and Experts Kickstart the Arts

very different means. Where the NEA has a nearly 50-year history of art market-making, with vetted mechanisms for ensuring artistic quality and value, Kickstarter offers almost the opposite—it makes funding more into a matter of View Details

Keywords: Re: Ramana Nanda; Entertainment & Recreation

Web

The Art of "Posting" - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: The Art of “Posting” National View Details

December 2010
Article

Changing Landscapes: The Construction of Meaning and Value in a New Market Category Modern Indian Art

By: Mukti Khaire and R. Daniel Wadhwani

Stable category meanings act as institutions that facilitate market exchange by providing bases for comparison and valuation. Yet little is known about meaning construction in new categories or how meaning translates into valuation criteria. We address this gap in a... View Details

Keywords: Change; Valuation; Auctions; Market Transactions; Arts; Agreements and Arrangements; Management Analysis, Tools, and Techniques; India

Find at Harvard

01 Mar 2016
News

Art Collecting’s New Egalitarianism

time for you. But it also helps to be daring at times.” 3) Follow your instinct. “A collection is so personal. Think of it as a piece of art itself—it’s something that you shape over time with a lot of passion and dedication,” Weidner... View Details

January 2012 (Revised January 2014)
Case

Hengdeli: The Art of Coexistence

By: Rohit Deshpandé and Nancy Hua Dai

In October 2011, Zhang Yuping, founder and chairman of Hengdeli, the largest Swiss watch retailer in the world, wondered how to work more closely with its key suppliers—Swatch Group, Richemont Group, LVMH Group, and Rolex Group—to maintain strong growth in the Greater... View Details

Keywords: Supply Chain Management; Apparel and Accessories Industry; Retail Industry; China

01 Jan 2009
Conference Presentation

Changing Landscapes: The Construction of Meaning and Value in a New Market Category: Modern Indian Art

By: Mukti Khaire and R. Daniel Wadhwani

Keywords: Value; Markets; Arts; Change

April 2020 (Revised June 2022)
Technical Note

Quantitative Analysis in Marketing

By: Sunil Gupta

Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details

Keywords: Quantitative Analysis; Marketing; Decision Making; Analysis

24 Aug 2010
News

Bringing Art Into Kenya's Schools

Keywords: Elementary and Secondary Schools; Elementary and Secondary Schools

01 Jan 2009
Conference Presentation

Changing Landscapes: The Construction of Meaning and Value in a New Market Category: Modern Indian Art

By: Mukti Khaire and R. Daniel Wadhwani

Keywords: Value; Markets; Arts; Change

February 2020 (Revised April 2021)
Case

StockX: The Stock Market of Things

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details

06 Feb 2014
Research & Ideas

The Art of American Advertising

Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era, when marketers still had to depend on printed materials to capture consumer attention. The View Details

Keywords: by Carmen Nobel; Advertising

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

Read Now

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

project. So d'Arbeloff established a separate unit to develop the new technology. However, even with the autonomy given to the management team, the technology was initially framed as a low-cost version of the traditional product, one that would be View Details

Keywords: by Clark Gilbert & Joseph L. Bower

January 2008
Article

Learning the Fine Art of Collaboration

By: Alan MacCormack and Theodore Forbath

Innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities and operating in a coordinated manner. This collaborative model demands that firms develop different skills, yet despite this need, there is little guidance... View Details

Keywords: Digital Platforms