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  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • September–October 2024
  • Article

The Crowdless Future? Generative AI and Creative Problem-Solving

By: Léonard Boussioux, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic and Karim R. Lakhani
The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details
Keywords: Large Language Models; Generative Ai; Crowdsourcing; AI and Machine Learning; Creativity; Technological Innovation
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  • October 2019 (Revised February 2020)
  • Case

Thermax—Changing of the Guard

By: Christina R. Wing and Inakshi Sobti
Thermax is an engineering company in India that provides integrated solutions in energy, environment, and chemicals. The Aga family along with family trusts owns 62% of the company. Post a restructuring exercise in 2000, Thermax transforms itself from a small family... View Details
Keywords: Family Business; Transformation; Business Conglomerates; Strategy; Management Succession; Selection and Staffing; Organizational Culture
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  • 17 Dec 2007
  • Research & Ideas

The Rise of Medical Tourism

good tertiary-care hospitals. Medical tourism usually refers to the idea of middle-class or wealthy individuals going abroad in search of effective, low-cost treatment. But there is another dimension of medical tourism that is not called... View Details
Keywords: by Martha Lagace; Health; Medical Devices & Supplies
  • 22 Jan 2010
  • Working Paper Summaries

Competing Ad Auctions

Keywords: by Itai Ashlagi, Benjamin G. Edelman & Hoan Soo Lee; Advertising
  • December 1998 (Revised March 1999)
  • Case

Disruptive Technology a Heartbeat Away: Ecton, Inc.

By: Clayton M. Christensen and Edward G Cape
Describes an innovating start-up company with a disruptive technology to the large, expensive echocardiography machines that leading cardiologists use to create images of heart functions for diagnostic purposes. Ecton's machine is small, cheap, portable, and can't... View Details
Keywords: Business Startups; Disruption; Machinery and Machining; Entrepreneurship; Innovation and Invention; Marketing; Product; Commercialization; Technology; Medical Devices and Supplies Industry
Related
  • August 2023
  • Case

Salma Qarnain: Spaceships to Broadway

By: Leslie Perlow, Mel Martin and Hannah Weisman
Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family... View Details
Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Work-Life Balance; Family and Family Relationships; Theater Entertainment; Film Entertainment; Talent and Talent Management; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Aerospace Industry; United States; New York (city, NY); Boston; California
Related
  • 23 Nov 2010
  • First Look

First Look: November 23

Links" or "Advertisements"?: Measuring Labeling Alternatives in Internet Search Engines Authors: Benjamin Edelman and Duncan S. Gilchrist Abstract In an online experiment, we measure users'... View Details
Keywords: Sean Silverthorne
  • February 1987 (Revised August 1989)
  • Background Note

United States Trade Law

By: David B. Yoffie
Examines the manner in which U.S. trade law and policy has evolved, with emphasis on trade in manufactured goods and services as well as the relationship between the executive and the legislature. The structure and content of U.S. trade law is discussed including a... View Details
Keywords: Trade; Machinery and Machining; Policy; Law Enforcement; Outcome or Result; Business and Government Relations; United States
Related
  • 17 Jan 2014
  • Working Paper Summaries

Price Coherence and Adverse Intermediation

Keywords: by Benjamin G. Edelman & Julian Wright; Consumer Products
  • 10 Nov 2015
  • First Look

November 10, 2015

multivariate time series model to investigate the interaction between paid search and display ads and calibrate the model using data from a large commercial bank that uses online ads to acquire new checking account customers. We find that... View Details
Keywords: Sean Silverthorne
  • 27 Apr 2009
  • Research & Ideas

Building Businesses in Turbulent Times

exploiting innovation will serve as economic growth engines in the future—and will be the industry leaders of tomorrow. Q: Which industries offer the most opportunity? A: Over the long run, opportunity exists in every sector. In the short... View Details
Keywords: by Staff
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

students that we're in a new world. There’s copyrighted and not copyrighted, and then there's also public and private. And so, the issue right now is that you can have copyrighted data that is also public. For instance, any newspaper publisher that allows their news... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

You can't see them, but we've all used "software platforms" over the last few decades, whether they are embedded in the Windows operating system, a cell phone, or game machine. In a new book, the authors term software platforms "invisible View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

knew from previous experience leading data science at Gap Inc. that consumers get frustrated with slow mobile apps. To him, the most important engineering requirement was providing users with a response to their View Details
Keywords: by Dina Gerdeman; Retail
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

regulations needed to be based on hard science and engineering knowledge. To achieve this, collaboration with the Swedish government was seen as instrumental and joint R&D was regarded as a means to share knowledge and costs. The... View Details
Keywords: Sean Silverthorne
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

recommendation engine steers up to 95 percent of TikTok’s content to the user. It also presents choices the user may not have sought out in the first place to lengthen the time someone might be on the platform and the breadth of what they... View Details
Keywords: by Rachel Layne; Technology
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

innovator, and 4) bold business experimentation. Purchase this note: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=609066 Daewoo Shipbuilding and Marine Engineering Harvard Business School Case 609-018... View Details
Keywords: Martha Lagace
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

best locations to capture interest, email addresses, and demographic data. If your potential customers found you through social media tests or googling, you’ve proven they were interested enough to learn more, that your search View Details
Keywords: by Julia Austin
  • 08 Mar 2016
  • First Look

March 8, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50668 forthcoming Journal of Marketing Research Design of Search Engine Services: Channel Interdependence in Search View Details
Keywords: Sean Silverthorne

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