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Show Results For
- All HBS Web
(4,730)
- People (20)
- News (669)
- Research (3,269)
- Events (11)
- Multimedia (17)
- Faculty Publications (2,305)
- 2008
- Working Paper
Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details
Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." Harvard Business School Working Paper, No. 08-069, February 2008.
- March 2023 (Revised December 2023)
- Background Note
Economic Analysis: The Hidden Costs of Layoffs and Managing Staff Reductions
By: Sandra J. Sucher, Marilyn Morgan Westner and Christopher Diak
Globally, over the past fifty years, more companies have used layoffs to cut costs during periods of decreased demand or economic downturns. But layoffs have far-reaching consequences, generate hidden costs, and harm the company in myriad ways. This note reviews ways... View Details
Keywords: Human Resource Management; Layoffs; Furloughs; Human Resources; Management Practices and Processes; Employee Relationship Management; Resignation and Termination; Compensation and Benefits; United States
Sucher, Sandra J., Marilyn Morgan Westner, and Christopher Diak. "Economic Analysis: The Hidden Costs of Layoffs and Managing Staff Reductions." Harvard Business School Background Note 323-073, March 2023. (Revised December 2023.)
- February 1997 (Revised June 1999)
- Background Note
Committed and Flexible Resources
By: Robert S. Kaplan
Stresses the difference between costs committed in advance of knowing actual demand (committed costs) and cost incurred proportional to demand. Committed costs appear fixed since their supply is independent of the amount actually used. Flexible resources are supplied... View Details
Keywords: Cost
Kaplan, Robert S. "Committed and Flexible Resources." Harvard Business School Background Note 197-078, February 1997. (Revised June 1999.)
- 2008
- Article
Linking Crisis Management and Leadership Competencies: The Role of Human Resources Development
The problem and the solution. Most executives are aware of the negative consequences associated with an organizational crisis and focus on communications and public relations as a reactive strategy. However, many neglect the other leadership responsibilities... View Details
- May 1982 (Revised May 1985)
- Case
Human Resources at Hewlett-Packard
By: Michael Beer and Richard O. von Werssowetz
Provides an overview of all the human resource policies and practices applied by Hewlett-Packard. As such, it is an opportunity to analyze Hewlett-Packard's practices in all four policy areas; stakeholder influence, flows, rewards, and work systems. View Details
Keywords: Human Resources; Management Practices and Processes; Business and Stakeholder Relations; Working Conditions; Policy
Beer, Michael, and Richard O. von Werssowetz. "Human Resources at Hewlett-Packard." Harvard Business School Case 482-125, May 1982. (Revised May 1985.)
- 2008
- Chapter
Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
- October 1984
- Background Note
Allocating Resources
By: Richard R. Ellsworth and Joseph L. Badaracco Jr.
Keywords: Resource Allocation
Ellsworth, Richard R., and Joseph L. Badaracco Jr. "Allocating Resources." Harvard Business School Background Note 385-172, October 1984.
- August 1999
- Case
Health Resources & Technology
Health Resources & Technology is an entrepreneurial company with aggressive growth goals. The company sells medical-consultation services to insurance carriers that then repackage the service with their health care policies. Founded by two Brigham & Women's Hospital... View Details
Keywords: Information Technology; Goals and Objectives; Competitive Strategy; Health Care and Treatment; Growth and Development Strategy; Health Industry
McGahan, Anita M., and Brian S. Silverman. "Health Resources & Technology." Harvard Business School Case 700-003, August 1999.
- 05 Mar 2001
- What Do You Think?
Fine Coupling: Can Human Resource Management Learn from Supply Chain Management?
To some degree, this has exacerbated the challenge to those responsible for staffing these activities by creating more frequent peaks and valleys in demands for talent. Are there lessons for human resource View Details
Keywords: by James Heskett
- Web
Research Resources - Doctoral
Research Community Research Resources Our research and teaching resources are unmatched. The research and teaching resources at Harvard are unmatched by any other school.... View Details
- June 2012 (Revised May 2013)
- Case
A.P. Møller - Maersk Group: Evaluating Strategic Talent Management Initiatives
By: Boris Groysberg and Sarah Abbott
In 2012, Bill Allen and Maria Pejter, of Maersk Group's Human Resources Department, sat down to consider some key aspects of Maersk's talent management strategy. Headquartered in Copenhagen, Maersk was a global conglomerate with large shipping and oil & gas businesses.... View Details
Keywords: Organizational Development; Human Resource Management; Talent Management; Organizational Change And Transformation; Corporate Culture; Hiring; Employee Training; Strategy; Selection and Staffing; Talent and Talent Management; Training; Retention; Diversity; Denmark
Groysberg, Boris, and Sarah Abbott. "A.P. Møller - Maersk Group: Evaluating Strategic Talent Management Initiatives." Harvard Business School Case 412-147, June 2012. (Revised May 2013.)
- 10 Apr 2014
- News
Look out, Human Resources departments
- 1970
- Book
Managing the Resource Allocation Process: A Study of Corporate Planning and Investment
By: J. L. Bower
Bower, J. L. Managing the Resource Allocation Process: A Study of Corporate Planning and Investment. Boston, MA: Harvard Business School, Division of Research, 1970.
- March 2014 (Revised February 2015)
- Case
Loki Capital Management
By: Joseph B. Fuller, Shikhar Ghosh and Matthew Preble
In December 2013, Michael Kane was preparing to launch his start-up's first hedge fund. While pleased with the development of the business, he wanted to address a few lingering issues before going any further. He debated whether or not to fire the company's chief... View Details
- October 1996 (Revised January 1997)
- Case
AT&T Resource Link: Revisioning the Managerial Workforce
Resource Link is an in-house temporary firm, supplying managers and technical workers to the 26 business units of AT&T on a contract basis. The challenge facing Resource Link is how to grow, since an increasing number of managers are eager to use variable workers to... View Details
Keywords: Selection and Staffing; Organizational Design; Personal Development and Career; Employment Industry; Telecommunications Industry
Bradach, Jeffrey L., and Nicole Sackley. "AT&T Resource Link: Revisioning the Managerial Workforce." Harvard Business School Case 497-004, October 1996. (Revised January 1997.)
- June 2017
- Case
Veolia: Resourcing the World
By: Gautam Ahuja, Tarun Khanna, Kristina Maslauskaite and Vincent Dessain
In March 2016, Antoine Frérot, CEO of Veolia, a global environmental services provider, was undergoing an important transformation of the company. In 2013, Frérot presented a growth strategy that focused on increasing the share of industrial clients, enhancing growth... View Details
Keywords: Strategy; Circular; Emerging Markets; Organizational Change and Adaptation; Growth and Development Strategy; Economy
Ahuja, Gautam, Tarun Khanna, Kristina Maslauskaite, and Vincent Dessain. "Veolia: Resourcing the World." Harvard Business School Case 717-505, June 2017.
- 1981
- Article
Marine Resources Management under Uncertainty: The Case of Eastern Spinner Dolphin Depletion
Sebenius, James K. "Marine Resources Management under Uncertainty: The Case of Eastern Spinner Dolphin Depletion." Marine Fisheries Review 43 (1981): 1–4.
- April 1985 (Revised November 1987)
- Background Note
Note on Human Resource Management at American Express Travel Related Services Co.
Kao, John J. "Note on Human Resource Management at American Express Travel Related Services Co." Harvard Business School Background Note 485-175, April 1985. (Revised November 1987.)
- November 1990 (Revised November 1991)
- Supplement
Apple Computer (C1): Reorganizing the Human Resource Function
Provides a follow-up to the (C) case. A new organization chosen for the human resource (HR) function is described. Students must compare the design chosen by Apple's HR managers with the one they chose. View Details
Gibbs, Michael J. "Apple Computer (C1): Reorganizing the Human Resource Function." Harvard Business School Supplement 491-063, November 1990. (Revised November 1991.)