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  • July 2014 (Revised October 2014)
  • Case

McKinsey & Co. - Protecting its Reputation (A)

By: Jay Lorsch and Emily McTague
On Tuesday March 15, 2011, all 1,200 global Partners of McKinsey & Co. gathered at the Gaylord National Hotel & Convention Center near Washington, DC for their annual Partners' conference. The atmosphere was tense as Partners, in addition to their normal agenda,... View Details
Keywords: Board; McKinsey; Consulting Firms; Risk; Risk Assessment; Partnerships; Insider Trading; Confidentiality; Personal Investing; Reputation; Corporate Accountability; Corporate Governance; Management Practices and Processes; Risk Management; Consulting Industry; United States; California
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Lorsch, Jay, and Emily McTague. "McKinsey & Co. - Protecting its Reputation (A)." Harvard Business School Case 415-021, July 2014. (Revised October 2014.)
  • August 2024
  • Article

Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online.

By: Isaias Ghezae, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer and David Rand
A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one’s political party,... View Details
Keywords: Political Ideology; Reputation; Communication Intention and Meaning; Social Media; News
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Ghezae, Isaias, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer, and David Rand. "Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online." PNAS Nexus 3, no. 8 (August 2024).
  • June 1983
  • Article

Expectations and Reputations in Bargaining: An Experimental Study

By: A. E. Roth and F. Schoumaker
Keywords: Negotiation; Reputation
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Roth, A. E., and F. Schoumaker. "Expectations and Reputations in Bargaining: An Experimental Study." American Economic Review 73, no. 3 (June 1983): 362–372.
  • July 2025
  • Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
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Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science 71, no. 7 (July 2025): 5910–5932.
  • Research Summary

The Appropriability of Reputation in Franchises Selling Brands

We develop a multi-market model in which there are two kinds of firms: brands and small firms (or agents). Firms interact with short lived clients in the market for goods (or services) and with each other in the market for franchises. The model is one of adverse... View Details
  • February 2016
  • Article

After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates

By: Pavel Zhelyazkov and Ranjay Gulati
Traditional research has long treated reputation as an egocentric attribute, typically described as an intangible asset directly shaped by the focal actor's track record. We argue, however, that reputation is dyadic: that an actor can have different reputations with... View Details
Keywords: Network Formation; Network Search; Venture Capital; Syndication; Networks
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Zhelyazkov, Pavel, and Ranjay Gulati. "After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates." Academy of Management Journal 59, no. 1 (February 2016): 277–301.
  • 15 Jan 2016
  • Working Paper Summaries

Incentives for Prosocial Behavior: The Role of Reputations

Keywords: by Christine L. Exley
  • Article

Signaling When Nobody Is Watching: A Reputation Heuristics Account of Outrage and Punishment in One-shot Anonymous Interactions

By: Jillian J. Jordan and David G. Rand
Moralistic punishment can confer reputation benefits by signaling trustworthiness to observers. However, why do people punish even when nobody is watching? We argue that people often rely on the heuristic that reputation is typically at stake, such that reputation... View Details
Keywords: Signaling; Morality; Trustworthiness; Anger; Third-party Punishment; Moral Sensibility; Behavior; Trust; Reputation
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Jordan, Jillian J., and David G. Rand. "Signaling When Nobody Is Watching: A Reputation Heuristics Account of Outrage and Punishment in One-shot Anonymous Interactions." Journal of Personality and Social Psychology 118, no. 1 (January 2020).
  • February 2020
  • Article

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

By: Rachel Gershon, Cynthia Cryder and Leslie K. John
While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial... View Details
Keywords: Incentives; Prosocial Behavior; Judgment And Decision-making; Referral Rewards; Motivation and Incentives; Consumer Behavior; Decision Making
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Gershon, Rachel, Cynthia Cryder, and Leslie K. John. "Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs." Journal of Marketing Research (JMR) 57, no. 1 (February 2020): 156–172.
  • May 2025
  • Article

Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode Sensitivity to Nuance

By: Jillian J. Jordan and Nour S. Kteily
The desire to appear virtuous can motivate people to punish wrongdoers, a desirable outcome when punishment is clearly deserved. Yet claims that “virtue signaling” is fueling a culture of outrage suggest that reputation concerns may inspire even potentially unmerited... View Details
Keywords: Outrage; Signaling; Ideology; Moralistic Punishment; Reputation; Moral Sensibility
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Jordan, Jillian J., and Nour S. Kteily. "Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode Sensitivity to Nuance." Journal of Personality and Social Psychology 128, no. 5 (May 2025): 1072–1102.
  • November 18, 2021
  • Article

With Decentralized Identity, Your Reputation Travels with You Across Cyberspace

By: Scott Duke Kominers and Jad Esber
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Kominers, Scott Duke, and Jad Esber. "With Decentralized Identity, Your Reputation Travels with You Across Cyberspace." Future (November 18, 2021).
  • 2009
  • Other Unpublished Work

Reputation and Contractual Flexibility: Evidence from Venture Capital Distribution Pricing Policy

By: Paul A. Gompers, Andrew Metrick and Timothy Dore
Keywords: Reputation; Contracts; Venture Capital; Price
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Gompers, Paul A., Andrew Metrick, and Timothy Dore. "Reputation and Contractual Flexibility: Evidence from Venture Capital Distribution Pricing Policy." January 2009.
  • 5 Apr 2018 - 7 Apr 2018
  • Conference Presentation

Reputation and Grand Challenges:: CSR Investment in Education in Emerging Markets

By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj
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Giacomin, Valeria, Geoffrey Jones, and Erica Salvaj. "Reputation and Grand Challenges: CSR Investment in Education in Emerging Markets." Paper presented at the Business History Conference Annual Meeting, Baltimore, MD, April 5–7, 2018.
  • December 2006
  • Article

Reputation and Transparency: Lessons from a Painful Period in Public Disclosure

By: Robert G. Eccles Jr., Robert M. Grant and Cees B.M. van Riel
Keywords: Reputation; Learning
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Eccles, Robert G., Jr., Robert M. Grant, and Cees B.M. van Riel. "Reputation and Transparency: Lessons from a Painful Period in Public Disclosure." Long Range Planning 39, no. 6 (December 2006): 353–359.
  • 9 Aug 2013 - 13 Aug 2013
  • Conference Presentation

Crime and Punishment: The Reputational Consequences of Withdrawals from VC syndicates

By: Pavel Ivanov Zhelyazkov and Ranjay Gulati
Citation
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Zhelyazkov, Pavel Ivanov, and Ranjay Gulati. "Crime and Punishment: The Reputational Consequences of Withdrawals from VC syndicates." Paper presented at the Academy of Management Annual Meeting, Orlando, FL, August 9–13, 2013.
  • Article

The Formation and Role of Reputation and Litigation in the Auditor-Manager Relationship

By: S. Datar and M. Alles
Keywords: Reputation; Lawsuits and Litigation; Relationships; Management; Accounting Audits
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Datar, S., and M. Alles. "The Formation and Role of Reputation and Litigation in the Auditor-Manager Relationship." Journal of Accounting, Auditing & Finance 14, no. 4 (Fall 1999): 401–428.
  • 10 May 2011
  • Conference Presentation

Lords of the Harvest: Reputation Concerns and Regulatory Approval of Genetically Modified Organisms

By: Shon R. Hiatt
Keywords: Reputation; Governing Rules, Regulations, and Reforms
Citation
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Hiatt, Shon R. "Lords of the Harvest: Reputation Concerns and Regulatory Approval of Genetically Modified Organisms." Paper presented at the Alliance for Research on Corporate Sustainability Annual Research Conference, Philadelphia, PA, May 10, 2011.
  • Article

Audit Quality and Auditor Reputation: Evidence from Japan

By: Douglas Skinner and Suraj Srinivasan
We study events surrounding ChuoAoyama's failed audit of Kanebo, a large Japanese cosmetics company whose management engaged in a massive accounting fraud. ChuoAoyama was PwC's Japanese affiliate and one of Japan's largest audit firms. In May 2006, the Japanese... View Details
Keywords: Audit Quality; Auditor Reputation; Japan; Accounting Audits; Crime and Corruption; Reputation; Beauty and Cosmetics Industry; Japan
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Skinner, Douglas, and Suraj Srinivasan. "Audit Quality and Auditor Reputation: Evidence from Japan." Accounting Review 87, no. 5 (September 2012): 1737–1765.
  • December 2018
  • Case

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde
This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details
Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management
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Greyser, Stephen A., and Mats Urde. "The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize." Harvard Business School Case 919-409, December 2018.
  • July 2006
  • Article

Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management

By: Robert G. Eccles Jr. and Matthias Vollbracht
Keywords: Media; Reputation; Insurance; Strategy; Communication; Management
Citation
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Eccles, Robert G., Jr., and Matthias Vollbracht. "Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management." Special Issue on Reputational Risk Geneva Papers on Risk and Insurance: Issues and Practice 31, no. 3 (July 2006).
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