Reputation - Publications - Faculty & Research

February 2013
Supplement

Boston University: Managing Reputation and Risk (B)

By: Dutch Leonard, James Honan and Kerry Herman

Citation

February 2013
Case

Boston University: Managing Reputation and Risk (A)

By: Dutch Leonard, James Honan and Kerry Herman

Citation

Educators

February 1989
Background Note

Corporate Positioning: How to Assess--and Build--A Company's Reputation

Provides a framework for assessing and enhancing an organization's reputation. Points out two dimensions of a corporate image--visibility and credibility. Discusses several critical issues that must be addressed in building an image. Finally, provides an assessment of... View Details

Keywords: Status and Position; Corporate Strategy; Reputation; Organizations; Brands and Branding

Citation

Educators

Purchase

October 2015 (Revised November 2016)
Background Note

'World-Class' Universities: Rankings and Reputation in Global Higher Education

By: William C. Kirby and Joycelyn W. Eby

Discussions of "world-class" universities have become an academic cottage industry in the 21st century, and definitions of the term are complex and at times contradictory. This background note traces the origins of university ranking systems and their evolution from a... View Details

Keywords: Rankings; University Faculty; University Curriculum; University Administration; Higher Education; Education Industry

Citation

Educators

Purchase

July 2014 (Revised October 2014)
Case

McKinsey & Co. - Protecting its Reputation (A)

By: Jay Lorsch and Emily McTague

On Tuesday March 15, 2011, all 1,200 global Partners of McKinsey & Co. gathered at the Gaylord National Hotel & Convention Center near Washington, DC for their annual Partners' conference. The atmosphere was tense as Partners, in addition to their normal agenda,... View Details

Keywords: Board; McKinsey; Consulting Firms; Risk; Risk Assessment; Partnerships; Insider Trading; Confidentiality; Personal Investing; Reputation; Corporate Accountability; Corporate Governance; Management Practices and Processes; Risk Management; Consulting Industry; United States; California

Citation

Educators

Purchase

August 2024
Article

Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online.

By: Isaias Ghezae, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer and David Rand

A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one’s political party,... View Details

Keywords: Political Ideology; Reputation; Communication Intention and Meaning; Social Media; News

Citation

Read Now

Forthcoming
Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang

The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details

Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding

Citation

Research Summary

The Appropriability of Reputation in Franchises Selling Brands

We develop a multi-market model in which there are two kinds of firms: brands and small firms (or agents). Firms interact with short lived clients in the market for goods (or services) and with each other in the market for franchises. The model is one of adverse... View Details

June 1983
Article

Expectations and Reputations in Bargaining: An Experimental Study

By: A. E. Roth and F. Schoumaker

Keywords: Negotiation; Reputation

Citation

Find at Harvard

February 2016
Article

After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates

By: Pavel Zhelyazkov and Ranjay Gulati

Traditional research has long treated reputation as an egocentric attribute, typically described as an intangible asset directly shaped by the focal actor's track record. We argue, however, that reputation is dyadic: that an actor can have different reputations with... View Details

Keywords: Network Formation; Network Search; Venture Capital; Syndication; Networks

Citation

Find at Harvard

15 Jan 2016
Working Paper Summaries

Incentives for Prosocial Behavior: The Role of Reputations

Keywords: by Christine L. Exley

17 Oct 2016
News

Does China deserve a reputation as the land of copycats?

Article

Signaling When Nobody Is Watching: A Reputation Heuristics Account of Outrage and Punishment in One-shot Anonymous Interactions

By: Jillian J. Jordan and David G. Rand

Moralistic punishment can confer reputation benefits by signaling trustworthiness to observers. However, why do people punish even when nobody is watching? We argue that people often rely on the heuristic that reputation is typically at stake, such that reputation... View Details

Keywords: Signaling; Morality; Trustworthiness; Anger; Third-party Punishment; Moral Sensibility; Behavior; Trust; Reputation

Citation

Find at Harvard

Purchase

February 2020
Article

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

By: Rachel Gershon, Cynthia Cryder and Leslie K. John

While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial... View Details

Keywords: Incentives; Prosocial Behavior; Judgment And Decision-making; Referral Rewards; Motivation and Incentives; Consumer Behavior; Decision Making

Citation

Find at Harvard

Read Now

Forthcoming
Article

Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode Sensitivity to Nuance

By: Jillian J. Jordan and Nour Kteily

The desire to appear virtuous can motivate people to punish wrongdoers, a desirable outcome when punishment is clearly deserved. Yet claims that “virtue signaling” is fueling a culture of outrage suggest that reputation concerns may inspire even potentially unmerited... View Details

Keywords: Outrage; Signaling; Ideology; Moralistic Punishment; Reputation; Moral Sensibility

Citation

Read Now