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Publications

Publications

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    • All HBS Web  (408)
      • Faculty Publications  (94)

      Randomized ExperimentsRemove Randomized Experiments →

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      • 2023
      • Working Paper

      Virtual Water Coolers: A Field Experiment on the Role of Virtual Interactions on Organizational Newcomer Performance

      By: Prithwiraj Choudhury, Jacqueline N. Lane and Iavor Bojinov
      Designing management practices to better onboard organizational newcomers working remotely is a key priority for firms. We report results from a randomized field experiment conducted at a large global firm that estimates the performance effects of different types of... View Details
      Keywords: Remote Work; Virtual Water Coolers; Social Interactions; Careers; Field Experiment; Employees; Interpersonal Communication; Internet and the Web; Performance; Personal Development and Career
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      Choudhury, Prithwiraj, Jacqueline N. Lane, and Iavor Bojinov. "Virtual Water Coolers: A Field Experiment on the Role of Virtual Interactions on Organizational Newcomer Performance." Harvard Business School Working Paper, No. 21-125, May 2021. (Revised February 2023.)
      • Article

      Diversity and Team Performance in a Kenyan Organization

      By: Benjamin Marx, Vincent Pons and Tavneet Suri
      We present the results from a field experiment on team diversity. Individuals working as door-to-door canvassers for a non-profit organization were randomly assigned a teammate, a supervisor, and a list of individuals to canvass. This created random variation within... View Details
      Keywords: Ethnic Diversity; Organizational Behavior; Labor Management; Groups and Teams; Diversity; Performance
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      Marx, Benjamin, Vincent Pons, and Tavneet Suri. "Diversity and Team Performance in a Kenyan Organization." Art. 104332. Journal of Public Economics 197 (May 2021).
      • 2021
      • Working Paper

      Population Interference in Panel Experiments

      By: Iavor I Bojinov, Kevin Wu Han and Guillaume Basse
      The phenomenon of population interference, where a treatment assigned to one experimental unit affects another experimental unit's outcome, has received considerable attention in standard randomized experiments. The complications produced by population interference in... View Details
      Keywords: Finite Population; Potential Outcomes; Dynamic Causal Effects; Mathematical Methods
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      Bojinov, Iavor I., Kevin Wu Han, and Guillaume Basse. "Population Interference in Panel Experiments." Harvard Business School Working Paper, No. 21-100, March 2021.
      • February 2021
      • Tutorial

      Assessing Prediction Accuracy of Machine Learning Models

      By: Michael Toffel and Natalie Epstein
      This video describes how to assess the accuracy of machine learning prediction models, primarily in the context of machine learning models that predict binary outcomes, such as logistic regression, random forest, or nearest neighbor models. After introducing and... View Details
      Keywords: Statistics; Experiments; Forecasting and Prediction; Performance Evaluation; AI and Machine Learning
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      Toffel, Michael, and Natalie Epstein. Assessing Prediction Accuracy of Machine Learning Models. Harvard Business School Tutorial 621-706, February 2021. (Click here to access this tutorial.)
      • 2023
      • Working Paper

      Personalized Game Design for Improved User Retention and Monetization in Freemium Games

      By: Eva Ascarza, Oded Netzer and Julian Runge
      One of the most crucial aspects and significant levers that gaming companies possess in designing digital games is setting the level of difficulty, which essentially regulates the user’s ability to progress within the game. This aspect is particularly significant in... View Details
      Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
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      Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
      • 2020
      • Working Paper

      Targeting for Long-Term Outcomes

      By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
      Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details
      Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
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      Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral. "Targeting for Long-Term Outcomes." Working Paper, October 2020.
      • 2020
      • Working Paper

      (When) Does Appearance Matter? Evidence from a Randomized Controlled Trial

      By: Prithwiraj Choudhury, Tarun Khanna, Christos A. Makridis and Subhradip Sarker
      While there is evidence about labor market discrimination based on race, religion, and gender, we know little about whether physical appearance leads to discrimination in labor market outcomes. We deploy a randomized experiment on 1,000 respondents in India between... View Details
      Keywords: Behavioral Economics; Coronavirus; Discrimination; Homophily; Labor Market Mobility; Limited Attention; Resumes; Personal Characteristics; Prejudice and Bias
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      Choudhury, Prithwiraj, Tarun Khanna, Christos A. Makridis, and Subhradip Sarker. "(When) Does Appearance Matter? Evidence from a Randomized Controlled Trial." Harvard Business School Working Paper, No. 21-038, September 2020.
      • 2020
      • Working Paper

      Design and Analysis of Switchback Experiments

      By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao
      In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details
      Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods
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      Bojinov, Iavor I., David Simchi-Levi, and Jinglong Zhao. "Design and Analysis of Switchback Experiments." Harvard Business School Working Paper, No. 21-034, September 2020.
      • August 2020
      • Article

      Do Physician Incentives Increase Patient Medication Adherence?

      By: Edward Kong, John Beshears, David Laibson, Brigitte Madrian, Kevin Volpp, George Loewenstein, Jonathan Kolstad and James J. Choi
      We conducted a randomized experiment (911 primary care practices and 8,935 nonadherent patients) to test the effect of paying physicians for increasing patient medication adherence in three drug classes: diabetes medication, antihypertensives, and statins. We measured... View Details
      Keywords: Health Economics; Medication Adherence; Physician Payment Incentives; Primary Care; Quality Improvement; Health Care and Treatment; Motivation and Incentives; Behavior
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      Kong, Edward, John Beshears, David Laibson, Brigitte Madrian, Kevin Volpp, George Loewenstein, Jonathan Kolstad, and James J. Choi. "Do Physician Incentives Increase Patient Medication Adherence?" Health Services Research 55, no. 4 (August 2020): 503–511.
      • Article

      The Importance of Being Causal

      By: Iavor I Bojinov, Albert Chen and Min Liu
      Causal inference is the study of how actions, interventions, or treatments affect outcomes of interest. The methods that have received the lion’s share of attention in the data science literature for establishing causation are variations of randomized experiments.... View Details
      Keywords: Causal Inference; Observational Studies; Cross-sectional Studies; Panel Studies; Interrupted Time-series; Instrumental Variables
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      Bojinov, Iavor I., Albert Chen, and Min Liu. "The Importance of Being Causal." Harvard Data Science Review 2.3 (July 30, 2020).
      • Summer 2020
      • Article

      Want to Make Better Decisions? Start Experimenting

      By: Michael Luca and Max Bazerman
      Four lessons for using randomized controlled experiments to create value for your company and customers View Details
      Keywords: Randomized Controlled Experiments; Value Creation; Decision Making
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      Luca, Michael, and Max Bazerman. "Want to Make Better Decisions? Start Experimenting." MIT Sloan Management Review 61, no. 4 (Summer 2020).
      • April 2020
      • Article

      Field Comparisons of Incentive-Compatible Preference Elicitation Techniques

      By: Shawn A. Cole, A. Nilesh Fernando, Daniel Stein and Jeremy Tobacman
      Knowledge of consumer demand is important for firms, policy makers, and economists. One common tool for incentive-compatible demand elicitation, the Becker-DeGroot-Marschak (BDM) mechanism, has been widely used in laboratory settings but rarely evaluated for... View Details
      Keywords: Incentive-compatible Elicitation; Experimental Methods; Weather Insurance; Rainfall Insurance; Agricultural Extension; Demand and Consumers
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      Cole, Shawn A., A. Nilesh Fernando, Daniel Stein, and Jeremy Tobacman. "Field Comparisons of Incentive-Compatible Preference Elicitation Techniques." Journal of Economic Behavior & Organization 172 (April 2020): 33–56.
      • March 24, 2020
      • Article

      Delayed Negative Effects of Prosocial Spending on Happiness

      By: Armin Falk and Thomas Graeber
      Does prosocial behavior promote happiness? We test this longstanding hypothesis in a behavioral experiment that extends the scope of previous research. In our Saving a Life paradigm, every participant either saved one human life in expectation by triggering a targeted... View Details
      Keywords: Prosocial Behavior; Altruism; Happiness; Well-being; Spending; Behavior
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      Falk, Armin, and Thomas Graeber. "Delayed Negative Effects of Prosocial Spending on Happiness." Proceedings of the National Academy of Sciences 117, no. 12 (March 24, 2020): 6463–6468.
      • March 2020
      • Article

      A Revolution in Economics? It's Just Getting Started...

      By: Shawn A. Cole, William Pariente and Anja Sautmann
      We have each experienced thrills and pain while supporting the mission of the Abdul Latif Jameel Poverty Action Lab, which facilitated many of the experiments described in the 2019 Nobel Prize citation. J-PAL in many ways seeks to fulfill what Angrist and Pischke... View Details
      Keywords: Randomized Control Trials; Economics; Research; Innovation and Invention
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      Cole, Shawn A., William Pariente, and Anja Sautmann. "A Revolution in Economics? It's Just Getting Started..." Art. 104849. World Development 127 (March 2020).
      • 2020
      • Book

      The Power of Experiments: Decision-Making in a Data-Driven World

      By: Michael Luca and Max H. Bazerman
      Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of changes to an... View Details
      Keywords: Experiments; Randomized Controlled Trials; Organizations; Decision Making; Analytics and Data Science; Management Analysis, Tools, and Techniques
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      Luca, Michael, and Max H. Bazerman. The Power of Experiments: Decision-Making in a Data-Driven World. Cambridge, MA: MIT Press, 2020.
      • Article

      Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties

      By: Sharique Hasan and Rembrand Koning
      Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals... View Details
      Keywords: Accelerators; Entrepreneur; Social Networks; Field Experiment; Entrepreneurship; Organizational Design; Networks; Social and Collaborative Networks; Social Media; Information Technology Industry; India
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      Hasan, Sharique, and Rembrand Koning. "Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties." Art. 4. Journal of Organization Design 9 (2020).
      • 2019
      • Article

      Time Series Experiments and Causal Estimands: Exact Randomization Tests and Trading

      By: Iavor I Bojinov and Neil Shephard
      We define causal estimands for experiments on single time series, extending the potential outcome framework to dealing with temporal data. Our approach allows the estimation of a broad class of these estimands and exact randomization based p-values for testing causal... View Details
      Keywords: Causality; Nonparametric; Potential Outcomes; Trading Costs; Mathematical Methods
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      Bojinov, Iavor I., and Neil Shephard. "Time Series Experiments and Causal Estimands: Exact Randomization Tests and Trading." Journal of the American Statistical Association 114, no. 528 (2019): 1665–1682.
      • May–June 2019
      • Article

      U-Shaped Conformity in Online Social Networks

      By: Monic Sun, Michael Zhang and Feng Zhu
      We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption... View Details
      Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media
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      Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
      • April 2019 (Revised January 2025)
      • Case

      Clear Link Technologies, LLC: Driving Sales with Peer Effects

      By: Christopher Stanton, Richard Saouma and Olivia Hull
      The importance of a good peer or coworker is widely discussed, but understanding the glue that makes coworkers valuable is less understood. This case sheds light on the importance of peers and the practices and environments that make a group greater than the sum of its... View Details
      Keywords: Talent and Talent Management; Interactive Communication; Experience and Expertise; Decision Making; Training; Design; Compensation and Benefits; Knowledge Acquisition; Knowledge Sharing; Human Capital; Working Conditions; Measurement and Metrics; Outcome or Result; Performance; Performance Improvement; Research; Sales; Salesforce Management; Motivation and Incentives; Telecommunications Industry; Utah; United States
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      Stanton, Christopher, Richard Saouma, and Olivia Hull. "Clear Link Technologies, LLC: Driving Sales with Peer Effects." Harvard Business School Case 819-072, April 2019. (Revised January 2025.)
      • April 2019
      • Article

      Shooting the Messenger

      By: Leslie John, Hayley Blunden and Heidi Liu
      Eleven experiments provide evidence that people have a tendency to “shoot the messenger,” deeming innocent bearers of bad news unlikeable. In a preregistered lab experiment, participants rated messengers who delivered bad news from a random drawing as relatively... View Details
      Keywords: Judgment; Communication; Sense-making; Attribution; Disclosure; Interpersonal Communication; Perception; Judgments; Motivation and Incentives
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      John, Leslie, Hayley Blunden, and Heidi Liu. "Shooting the Messenger." Journal of Experimental Psychology: General 148, no. 4 (April 2019): 644–666.
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