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  • September 2015 (Revised March 2017)
  • Technical Note

FIELD Global Immersion: Developing Customer Empathy

By: Jill Avery
The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details
Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers
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  • 2014
  • Working Paper

Bridging Science and Technology Through Academic-Industry Partnerships

By: Sen Chai and Willy C. Shih
Scientific research and its translation into commercialized technology is a driver of wealth creation and economic growth. Partnerships to foster the translational processes from public research organizations, such as universities and hospitals, to private firms are a... View Details
Keywords: Innovation; Firm Performance; Public-private Partnership Funding; Translational Research; Small And Medium Enterprises; Partners and Partnerships; Public Sector; Private Sector; Performance; Science-Based Business; Innovation and Invention
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  • November–December 2019
  • Article

Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao
New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in... View Details
Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Entrepreneurship; Information Technology; Organizational Change and Adaptation; Strategy; Innovation and Invention; Product Development; Communication Strategy
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  • 2016
  • Working Paper

Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao
New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how entrepreneurs explain and justify their... View Details
Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Information Technology; Organizational Change and Adaptation; Communication; Entrepreneurship; Alignment; Innovation and Invention; Product Development
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  • June 2020
  • Article

Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model

By: Rory McDonald and Kathleen Eisenhardt
Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how... View Details
Keywords: Search; Legitimacy; Organizational Innovation; Organizational Learning; Mechanisms And Processes; Institutional Entrepreneurship; Qualitative Methods; Business Model Design; Business Model; Business Startups; Entrepreneurship; Emerging Markets; Adaptation; Competition; Strategy
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  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

that represents the area of lowest sustainability for the partnership. Our research suggests that as the collaboration progresses, motivations gain intensity (represented with arrow #1 in Figure 2 below) and become more blended... View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team
  • Research Summary

Teaching Interests

Power and Influence, Work and Organizations, Social Movements and Organizations, Qualitative Research Methods, Organizational Theory, Organizational Behavior, Leadership, Social Enterprise

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  • 05 Aug 2013
  • News

To Buy Happiness, Purchase an Experience

  • Teaching

Overview

Ryann has extensive teaching experience in varied instructional settings. She was appointed the Qualitative Advisor for the Harvard University Sociology Department senior thesis writers in 2015-2016, and supervised two senior thesis writers in prior years. She served... View Details
  • Research Summary

Overview

Empirically, Ryann uses a combination of in-depth qualitative field research and visual and textual archival data to examine moral action at multiple levels of analysis. Through observation and interviews, she aims to capture the lived experience of individuals and... View Details
  • April 2001
  • Article

Academic-Practitioner Collaboration in Management Research: A Case of Cross-Profession Collaboration

By: T. M. Amabile, C. Patterson, Jennifer Mueller, T. Wojcik, P. Odomirok, M. Marsh and S. Kramer
We present a case of academic-practitioner research collaboration to illuminate three potential determinants of the success of such cross-profession collaborations: collaborative team characteristics, collaboration environment characteristics, and collaboration... View Details
Keywords: Research; Cases; Analytics and Data Science; Theory
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  • 2017
  • Gender Conformity & Nonconformity

Thinking Expansively About Gender Nonconformity and Workplace Anti-Discrimination Strategies

    Letian Zhang

    Letian (LT) Zhang is an assistant professor of business administration in the Organizational Behavior Unit. He teaches in the MBA required curriculum.

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      Yajun Cao

      Yajun Cao is a doctoral student in Organizational Behavior (Micro) at Harvard Business School. His research focuses on emotion regulation, setbacks, and resilience, aiming to understand how individuals and groups bounce back and grow from negative events. He explores... View Details
      • April 1999 (Revised May 2000)
      • Case

      Compaq Computer: Intel Inside?

      By: David E. Bell and Ann Leamon
      Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share... View Details
      Keywords: Distribution; Production; Success; Performance Evaluation; Mathematical Methods; Competition; Computer Industry
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      • 12 Feb 2013
      • News

      What Happens When You Have Fewer Managers

        Leslie A. Perlow

        Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the LIFE Special Project, dedicated to helping individuals make purposeful life choices while gathering insights that will... View Details

          Jaylon Sherrell

          Jaylon Sherrell is a doctoral student in the Micro Organizational Behavior unit at Harvard Business School.

          Leveraging qualitative and quantitative approaches, Jaylon has gained experience working on multiple research projects, as well as... View Details

            James W. Riley

            James Riley is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School. He teaches LEAD in the MBA required curriculum.

            Professor Riley is an economic sociologist. He conducts ethnographic research to... View Details

              Derrick Bransby

              Derrick's research lies at the intersections of creativity, innovation, and learning. He is a field researcher who uses qualitative and quantitative methods to study creative production - the process of forging tangible outcomes... View Details