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  • 2013
  • Book

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details
Keywords: Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk and Uncertainty; Information Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Publishing Industry; Publishing Industry; Publishing Industry; Publishing Industry
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Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. New York: Henry Holt and Co., 2013.
  • May 2012 (Revised November 2015)
  • Case

The National Geographic Society (A) (Abridged)

By: David A. Garvin and Annelena Lobb
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.–based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details
Keywords: General Management; Change Management; Media And Publishing; Digital Convergence; Strategy Development; Business Models; Information Publishing; Online Technology; Business Model; Organizational Structure; Business Strategy; Publishing Industry
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Garvin, David A., and Annelena Lobb. "The National Geographic Society (A) (Abridged)." Harvard Business School Case 312-120, May 2012. (Revised November 2015.)
  • July 2015 (Revised January 2020)
  • Case

Horst Dassler, Adidas, and the Commercialization of Sport

By: Geoffrey Jones, Michael Norris and Sophi Kim
The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous... View Details
Keywords: Corruption; Economic History; Business History; Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Crime and Corruption; Entrepreneurship; Globalization; History; Sports; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Sports Industry; Germany; South America; Europe; Asia; North and Central America
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Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)
  • March 2019
  • Case

Wattpad

By: John Deighton and Leora Kornfeld
How to run a platform to match four million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers... View Details
Keywords: Platform Businesses; Creative Industries; Publishing; Data Science; Machine Learning; Collaborative Filtering; Women And Leadership; Managing Data Scientists; Big Data; Recommender Systems; Digital Platforms; Information Technology; Intellectual Property; Analytics and Data Science; Publishing Industry; Publishing Industry; Canada; United States; Philippines; Viet Nam; Turkey; Indonesia; Brazil
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Deighton, John, and Leora Kornfeld. "Wattpad." Harvard Business School Case 919-413, March 2019.
  • February 2004 (Revised April 2007)
  • Case

Random House

By: Bharat N. Anand, Kyle F. Barnett and Elizabeth Lea Carpenter
On June 12, 2003, the proposed merger of Random House and Time Warner Book Group was called off by the CEO of Random House's parent company, Bertelsmann. The announcement was welcomed by several critics who had questioned the logic of further consolidation in the book... View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Information Publishing; Problems and Challenges; Relationships; Business Strategy; Commercialization; Competition; Vertical Integration; Internet; Publishing Industry; Publishing Industry
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Anand, Bharat N., Kyle F. Barnett, and Elizabeth Lea Carpenter. "Random House." Harvard Business School Case 704-438, February 2004. (Revised April 2007.)
  • 2001
  • Case

Encylopedia Britannica (A)

By: Vijay Govindarajan and Praveen Kopalle
Two Scotsmen, Colin Macfarquhar, a printer, and Andrew Bell, an engraver, formed a partnership in 1768 to publish a "Dictionary of Arts and Sciences." The initial three-volume set was published as Encyclopedia Britannica. By 1990, consumers were purchasing the volumes... View Details
Keywords: Competition; Software; Books; Information Publishing; Publishing Industry
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Govindarajan, Vijay, and Praveen Kopalle. "Encylopedia Britannica (A)." 2001. (Case No. 2-0007.)
  • March 2008 (Revised August 2017)
  • Exercise

The Book Deal: Confidential Instructions for the AGENT

By: Deepak Malhotra and Max H. Bazerman
A two-party negotiation between an Agent representing a new author and an Editor at a large Publishing Firm. The exercise involves a one-issue, zero-sum negotiation concerning the advance on royalties that the publisher will pay to the author. View Details
Keywords: Ethics; Agreements and Arrangements; Negotiation Preparation; Negotiation Tactics; Negotiation Types; Publishing Industry
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Malhotra, Deepak, and Max H. Bazerman. "The Book Deal: Confidential Instructions for the AGENT." Harvard Business School Exercise 908-051, March 2008. (Revised August 2017.)
  • August 1995 (Revised December 1997)
  • Case

Encyclopaedia Britannica (A)

By: Jeffrey F. Rayport
Examines the growth of the CD-ROM publishing industry and its impact on the Encyclopaedia Britannica Co., which chose to ignore it. View Details
Keywords: Information Technology; Organizational Change and Adaptation; Information Publishing; Publishing Industry
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Rayport, Jeffrey F., and Thomas A. Gerace. "Encyclopaedia Britannica (A)." Harvard Business School Case 396-051, August 1995. (Revised December 1997.)
  • November 2020
  • Case

Axis My India

By: Ananth Raman, Ann Winslow and Kairavi Dey
Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details
Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India
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Raman, Ananth, Ann Winslow, and Kairavi Dey. "Axis My India." Harvard Business School Case 621-075, November 2020.
  • January 2010 (Revised February 2011)
  • Case

The Random House Response to the Kindle

By: Bharat N. Anand and Peter Olson
In early 2010, e-readers, like Amazon's Kindle and Apple's impending iPad, threatened to disrupt the book publishing industry. The case provides an overview of the industry, describes the broader trends regarding e-readers, and asks: how should major publishers like... View Details
Keywords: Change Management; Trends; Disruptive Innovation; Technological Innovation; Consumer Behavior; Industry Structures; Corporate Strategy; Hardware; Publishing Industry
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Anand, Bharat N., and Peter Olson. "The Random House Response to the Kindle." Harvard Business School Case 710-444, January 2010. (Revised February 2011.)
  • December 1997
  • Case

Baylor Books, Inc.

By: William J. Bruns Jr. and Jeremy Cott
The owner of a trade book publishing company must consider proper accounting for books returned and potentially returnable by book stores. Company and industry data are supplied. Costs of failure to publish books under contract and a cost accounting system for books... View Details
Keywords: Cost Accounting; Financial Reporting; Publishing Industry
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Bruns, William J., Jr., and Jeremy Cott. "Baylor Books, Inc." Harvard Business School Case 198-082, December 1997.
  • June 2003 (Revised September 2004)
  • Exercise

The Pacific Sentinel: Role for Chris Coleman

By: Kathleen L. McGinn and Dina R. Pradel
A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan... View Details
Keywords: Negotiation; Conflict of Interests; Decision Making; Publishing Industry
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McGinn, Kathleen L., and Dina R. Pradel. "The Pacific Sentinel: Role for Chris Coleman." Harvard Business School Exercise 903-133, June 2003. (Revised September 2004.)
  • June 2003 (Revised May 2004)
  • Exercise

The Pacific Sentinel: Role for Alex Martinez

By: Kathleen L. McGinn and Dina R. Pradel
A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan... View Details
Keywords: Negotiation; Acquisition; Business Strategy; Publishing Industry; Western United States
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McGinn, Kathleen L., and Dina R. Pradel. "The Pacific Sentinel: Role for Alex Martinez." Harvard Business School Exercise 903-136, June 2003. (Revised May 2004.)
  • February 2007 (Revised March 2007)
  • Case

Joseph Pulitzer

By: John A. Davis and Matthew G. Pillar
Biography of publisher and philanthropist Joseph Pulitzer. View Details
Keywords: Biography
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Davis, John A., and Matthew G. Pillar. "Joseph Pulitzer." Harvard Business School Case 807-072, February 2007. (Revised March 2007.)
  • May 2018 (Revised September 2018)
  • Case

BuzzFeed—What Future for Native Advertising and Branded Content?

By: Felix Oberholzer-Gee
Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers. View Details
Keywords: Information Publishing; Internet and the Web; Digital Marketing; Problems and Challenges; Business Model; Strategy; Publishing Industry; Publishing Industry; United States
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Oberholzer-Gee, Felix. "BuzzFeed—What Future for Native Advertising and Branded Content?" Harvard Business School Case 718-511, May 2018. (Revised September 2018.)
  • October 2004 (Revised March 2005)
  • Case

Langer Lab, The: Commercializing Science

By: H. Kent Bowen, Alex Kazaks, Ayr Muir-Harmony and Bryce LaPierre
Professor Robert Langer's laboratory at MIT is the source of an unusually large number of published papers, patents, and technology licenses to start-up and established companies in the biomedical industry. Explores Langer's leadership and other factors that create a... View Details
Keywords: Entrepreneurship; Technological Innovation; Business Startups; Research and Development; Patents; Innovation Leadership; Science-Based Business; Commercialization; Biotechnology Industry; Education Industry
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Bowen, H. Kent, Alex Kazaks, Ayr Muir-Harmony, and Bryce LaPierre. "Langer Lab, The: Commercializing Science." Harvard Business School Case 605-017, October 2004. (Revised March 2005.)
  • July 1985 (Revised January 1988)
  • Supplement

American Hospital Supply Corp.: The ASAP System (B)

A brief summary from published sources of events between the time of the (A) case and mid-1985. View Details
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Vitale, Michael R. "American Hospital Supply Corp.: The ASAP System (B)." Harvard Business School Supplement 186-006, July 1985. (Revised January 1988.)
  • Research Summary

Overview

For the past 30 years, VG has been researching and writing about strategy and innovation. His publications have been cited more than 9,000 times—placing him among the top researchers in the field of strategic management. He is a rare academic who has published more... View Details
  • July 2017
  • Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
  • March 2018 (Revised December 2019)
  • Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams
Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details
Keywords: Female; Decisions; African-Americans; Contemporary History; Social History; Culture; Selling; Acquisition; Joint Ventures; Corporate Entrepreneurship; Asset Pricing; Collaborative Innovation and Invention; Innovation and Management; Brands and Branding; Media; Organizational Culture; Valuation; Journals and Magazines; Business History; Fairness; Adaptation; Consolidation; Publishing Industry; New York (city, NY)
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Rogers, Steven, and Jacqueline Adams. "Edward Lewis: Essence Magazine." Harvard Business School Case 318-115, March 2018. (Revised December 2019.)
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