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  • November 2012
  • Case

Teaming at GE Aviation

By: Rakesh Khurana, Jeffrey Polzer, Willy Shih and Eric Baldwin
Describes the challenges and successes encountered by GE's Aviation business in implementing a teaming work structure and culture in plants across its supply chain. GE Aviation leadership had seen dramatic gains in productivity, quality, and worker satisfaction in... View Details
Keywords: Organizational Behavior; Aviation And Aerospace; Capacity Management; Competitiveness; Corporate Culture; Corporate Structure; Labor Relations; Manufacturing; Production Planning; General Electric; Teaming; Managing Change; Transformation; Labor Unions; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Performance Productivity; Leading Change; Management Style; Job Design and Levels; Aerospace Industry; Manufacturing Industry; United States
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  • August 2012 (Revised September 2013)
  • Case

EnerNOC: DemandSMART

By: Michael W. Toffel, Kira Fabrizio and Stephanie van Sice
EnerNOC is an energy company with an innovative business model: it serves as an intermediary between electric utilities and electricity users. It contracts with electricity users willing to reduce demand during periods of peak energy demand, and sells this as excess... View Details
Keywords: Production Planning; Productivity; Environmental Protection; Energy; Environment; Business Government Relations; Laws And Regulation; Business Model; Environmental Sustainability; Innovation and Invention; Opportunities; Risk and Uncertainty; Governing Rules, Regulations, and Reforms; Supply Chain Management; Production; Energy Conservation; Energy Industry
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  • January 2014 (Revised May 2015)
  • Case

Open English

By: Jeffrey J. Bussgang and Lisa Mazzanti
Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level.... View Details
Keywords: Technology Strategy; Product Management; Startup; Online Learning; Digital Platforms; Entrepreneurship; Business Startups; Technology Industry; Miami; Venezuela
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  • September 2019
  • Supplement

Keroche (B): Considering Entry into the Kenyan Beer Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details
Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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  • Article

Competition for Scarce Resources

By: Peter Eso, Volker Nocke and Lucy White
We model a downstream industry where firms compete to buy capacity in an upstream market that allocates capacity efficiently. Although downstream firms have symmetric production technologies, we show that industry structure is symmetric only if capacity is sufficiently... View Details
Keywords: Competitive Strategy; Natural Environment; Technology; Production; Business Cycles; Forecasting and Prediction; Cost; Demand and Consumers; Industry Structures; Performance Capacity
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  • August 2001 (Revised June 2024)
  • Case

Operations at the Donner Company

By: H. Kent Bowen
A small manufacturer of circuit boards faces product and operations-management problems. This case analyzes the production capacity at various stages and examines bottlenecks and product flow decisions. A detailed look at the problems and a discussion of the tools and... View Details
Keywords: Operations; Production; Performance Capacity; Business Processes; Logistics; Electronics Industry; Manufacturing Industry
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  • September 1985
  • Case

H.J. Heinz Co.: Plastic Bottle Ketchup (B)

By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry
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  • Oct 2001
  • Report

Clusters of Innovation: Regional Foundations of U.S. Competitiveness

The real work of raising productivity and innovative capacity usually occurs not in our nation's capital, but in the cities and regions where firms are based and competition actually takes place. View Details
  • September 1988 (Revised December 1998)
  • Case

Donner Co.

By: Roy D. Shapiro
The management of a small manufacturer of circuit boards faces a number of production and operations management problems. The first day on this case is used to analyze the production capacity of various stages in the process and to examine bottlenecks and key... View Details
Keywords: Information Management; Management; Management Practices and Processes; Production; Performance Capacity; Problems and Challenges; Semiconductor Industry
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  • March 1989 (Revised April 1990)
  • Case

Merton Truck Co.

Introduces some of the key concepts in linear programming--problem formulation, relevant costs, shadow prices, and reduced costs. The setting, while artificial, is quite typical: a company manufactures two models of trucks in four manufacturing departments; it must... View Details
Keywords: Production; Decision Making; Business Strategy; Manufacturing Industry
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  • April 1978 (Revised January 1985)
  • Case

Searle Medical Instruments Group (Abridged)

By: Steven C. Wheelwright
SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these... View Details
Keywords: Change; Brands and Branding; Market Participation; Production; Success; Performance Capacity; Expansion; Medical Devices and Supplies Industry
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  • March 1994 (Revised April 1994)
  • Case

Eli Lilly and Co.: The Flexible Facility Decision--1993

By: Gary P. Pisano
In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details
Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry
Related
  • 02 Jul 2019
  • News

The high price of breaking up global supply chains

  • November 2016
  • Supplement

Alnylam Pharmaceuticals: Building Value from the IP Estate (B)

By: Vicki Sato, Willy Shih and Matt Higgins
The leader of a pioneering biotech company in the siRNA space weighs his options for scaling production capacity in advance of an anticipated commercial launch. Operational complexity and relative merits of in-house manufacturing versus a contractor model are... View Details
Keywords: Pharmaceutical Companies; Pharmaceutical Industry; Biotech; Biotechnology; Operational Complexity; Strategy; Manufacturing; Production; Strategic Planning; Intellectual Property; Biotechnology Industry; United States
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  • October 1996 (Revised November 1996)
  • Case

Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

By: Ray A. Goldberg and Mollie H. Carter
Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry
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    Best-selling and New Cases by Ben Esty

    Best-Selling (MOST POPULAR) Cases:  

      1) Eaton: Portfolio Transformation & Cost of... View Details

    • November 2009 (Revised March 2013)
    • Case

    PureCircle

    By: David E. Bell and Aldo Sesia
    In December 2008, the U.S. Food and Drug Administration (FDA) determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircle manufactured from the Stevia plant, could be used in beverages, foods, and as a... View Details
    Keywords: Customer Relationship Management; Investment; Globalization; Leadership; Risk Management; Product Launch; Production; Performance Productivity; Business and Shareholder Relations; Food and Beverage Industry; United States
    Related
    • September 2005 (Revised April 2010)
    • Case

    Scharffen Berger Chocolate Maker (A)

    By: Daniel C. Snow, Steven C. Wheelwright and Alison Berkley Wagonfeld
    Scharffen Berger, a premium brand chocolate, is growing rapidly and must decide where and when to add capacity in the production line and with what technology. The company must consider the demands of marketing, the impact on quality and reputation, and the economics... View Details
    Keywords: Production; Business Processes; Organizational Change and Adaptation; Performance Capacity; Quality; Expansion
    Related
    • June 2013 (Revised June 2014)
    • Case

    Valero Energy Corporation and Tight Oil

    By: Richard H.K. Vietor, Eric Adamson, Aaron Byrd, Ned Chiverton, Mariko Meier and Rob Rain
    Valero Energy, an incredibly successful US refiner, needs to make some decisions about tight oil. As production of light tight oil increases—from Eagle Ford, Bakken and elsewhere—Valero considers whether to add topping capacity to handle it, on top of its recent... View Details
    Keywords: Petroleum; Oil ＆ Gas; Energy; Environment; Refining; Globalization; Tight Oil; Strategy; Natural Environment; Demand and Consumers; Supply and Industry; Policy; Energy Sources; Energy Industry; United States
    Related
    • 25 Aug 2014
    • Blog Post

    Working in Tech 4Dev

    After spending the first half of my internship in Nairobi, I am now wrapping up the summer at Ushahidi’s San Francisco office, where I’ve been working in a business development capacity to develop a new mapping platform. Lately, I’ve been... View Details
    Keywords: Technology