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  • 01 Dec 2003
  • What Do You Think?

Is This the Twilight Era for the Managed Mutual Fund?

coverage of mutual fund management misdeeds. And part may be in the general ignorance about how funds are managed and investors charged for the services. Whatever the cause, according to William Donoghue,... View Details
Keywords: by James Heskett
  • Web

Building From the Bottom Up - Managing the Future of Work

and high churn for companies. As companies struggle to fill positions in the post-Covid recovery, they will need to invest in retaining and nurturing talent—especially for the lowest earners who perform the most critical tasks. Read the... View Details
  • December 2018 (Revised June 2021)
  • Supplement

Bulb 2017: Launch

By: John R. Wells and Benjamin Weinstock
On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details
Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Management; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Product Launch; Customers; Growth Management; Business Plan; Decision Making; United Kingdom
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  • December 2018 (Revised June 2021)
  • Case

Bulb 2015: Foundation

By: John R. Wells and Benjamin Weinstock
In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details
Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Journey; Entrepreneurial Management; Start-ups; Renewable Energy; Business Startups; Business Plan; Business Model; Working Capital; Customers; Growth and Development Strategy; United Kingdom
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  • Web

Hiring at HBS: How Summer Interns Make an Impact at Bridges Fund Management - Recruiting

Insights & Advice 21 Feb 2024 Hiring at HBS: How Summer Interns Make an Impact at Bridges Fund Management Becca Carnahan Author HBS Team tag All Locations Company Perspectives Recruiting Strategies Summer Internships Venture Capital /... View Details
  • 21 Feb 2024
  • Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Bridges Fund Management

Fund Management, HBS students are motivated to propel the success of those businesses. Meet Bridges Fund Management Founded in 2002, Bridges, the UK-based impact investing fund, is committed to building a more inclusive and sustainable... View Details
Keywords: Venture Capital / Private Equity

    Zhongming Jiang

    Zhongming Jiang is a first-year Ph.D. student in Marketing (Quantitative) at Harvard Business School. His research focuses on developing methodologies for Customer Relationship Management (CRM) that enable personalized interventions, dynamic customer... View Details

    • 04 Jun 2024
    • Research & Ideas

    Navigating Consumer Data Privacy in an AI World

    Being proactive about how you handle data and run your models to protect privacy isn't just smart—it's essential. It’s really the best way to go about it. “There's a growing awareness among customers and users about how their data is... View Details
    Keywords: by Rachel Layne; Technology; Information Technology
    • August 2014
    • Case

    Netflix: Designing the Netflix Prize (A)

    By: Karim R. Lakhani, Wesley M. Cohen, Kynon Ingram, Tushar Kothalkar, Maxim Kuzemchenko, Santosh Malik, Cynthia Meyn, Greta Friar and Stephanie Healy Pokrywa
    In 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings determined that a... View Details
    Keywords: Crowdsourcing; Prizes; Digitization; Algorithms; Recommendation Software; Disruption; Transformation; Collaborative Innovation and Invention; Technological Innovation; Knowledge Sharing; Applications and Software; Motion Pictures and Video Industry; Entertainment and Recreation Industry; Technology Industry; United States
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    • 28 Aug 2020
    • Video

    Cas Coovadia

    Cas Coovadia, the long-running Managing Director of the Banking Association South Africa, argues that the government needs proactive policies to support the Black community because of the discrimination it experienced under apartheid. View Details
    • 04 Jan 2022
    • News

    The Elizabeth Holmes Verdict: Silicon Valley’s Reckoning or a Single Bad Apple?

    • 05 Dec 2022
    • Research & Ideas

    5 Companies Where Employees Move Up the Ladder Fast

    scorecard’s authors. “All employers are not created equal in terms of the type of springboard they provide for advancement,” says Fuller, who co-leads the Managing the Future of Work project at HBS. “And that's something that workers and... View Details
    Keywords: by Pamela Reynolds
    • June 2014
    • Article

    Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

    By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
    Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
    Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
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    • 08 Dec 2020
    • Research & Ideas

    Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles

    to use social media platforms to proactively seek out talent. This is especially true for technology-focused firms. This trend doesn’t seem to be slowing. Digital employment platforms have emerged that allow companies to pinpoint... View Details
    Keywords: by Michael Blanding; Employment
    • September 2000
    • Background Note

    Professional Services Module Six: Succeeding in PSFs

    By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
    Emphasizes the skills and values that we believe successful professionals possess: change management and leadership skills, a proactive career management approach, effective processes of giving and receiving feedback, a clear ethical perspective, balance between... View Details
    Keywords: Management Skills; Service Industry
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    • December 2018 (Revised June 2021)
    • Supplement

    Bulb 2018: Hypergrowth

    By: John R. Wells and Benjamin Weinstock
    After a wild and volatile year, Bulb, a new entrant in the UK residential energy market, ended March 2018 with 329,171 properties, 1.2% of the total residential energy market). This was 150% ahead of a plan for 130,000 properties and almost ten times the size the... View Details
    Keywords: Rapid Growth Stage; Green Energy; Start-up; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Finance; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Customers; Growth Management; Finance; Decision Making; United Kingdom
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    • 28 Feb 2014
    • Video

    Mastering Nonprofit Leadership

    • October 1997 (Revised July 1998)
    • Case

    Cultivating Capabilities to Innovate: Booz.Allen & Hamilton

    By: Clayton M. Christensen and Bret J. Baird
    Describes the efforts of the president of Booz.Allen, a major consulting firm, to understand and improve the way that products, services, and processes are developed and deployed throughout the firm. Proactive management of these processes proves very difficult because... View Details
    Keywords: Change Management; Innovation and Management; Management Teams; Service Operations; Organizational Culture; Customer Focus and Relationships; Decision Making; Consulting Industry
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    • October 13, 2021
    • Editorial

    How Companies Can Improve Employee Engagement Right Now

    By: Daniel Stein, Nick Hobson, Jon M. Jachimowicz and Ashley Whillans
    A year and a half into the pandemic, employees’ mental “surge capacity” is likely diminished. Managers must take proactive steps to increase employee engagement, or risk losing their workforce. Engaged employees perform better, experience less burnout, and stay in... View Details
    Keywords: Employee Retention; Employee Engagement; Employee Relationship Management; Work-Life Balance
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    • October 1988 (Revised July 2000)
    • Case

    Matt Compton's Job Search

    By: Shoshana Zuboff and Dave DeLong
    Matt Compton wrestles with the problems of a post-MBA job search and finds himself captivated by the aggressive recruiting tactics of the large management consulting firms. The case raises issues of how a passive job search that relies on options presented by... View Details
    Keywords: Recruitment; Job Search; Problems and Challenges
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