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Publications

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  • All HBS Web  (361)
    • People  (1)
    • News  (54)
    • Research  (250)
  • Faculty Publications  (47)

Show Results For

  • All HBS Web  (361)
    • People  (1)
    • News  (54)
    • Research  (250)
  • Faculty Publications  (47)
← Page 3 of 361 Results →
  • May 2009 (Revised January 2011)
  • Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
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Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
  • 2022
  • Working Paper

Why Do Index Funds Have Market Power? Quantifying Frictions in the Index Fund Market

By: Zach Y. Brown, Mark Egan, Jihye Jeon, Chuqing Jin and Alex A. Wu
Index funds are one of the most common ways investors access financial markets and are perceived to be a transparent and low-cost alternative to active investment management. Despite these purported virtues of index fund investing and the introduction of new products... View Details
Keywords: Mutual Funds; Passive Investing; Asset Management; Financial Markets; Investment Funds; Financial Management; Financial Services Industry; United States
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Brown, Zach Y., Mark Egan, Jihye Jeon, Chuqing Jin, and Alex A. Wu. "Why Do Index Funds Have Market Power? Quantifying Frictions in the Index Fund Market." Harvard Business School Working Paper, No. 24-019, October 2023. (NBER Working Paper Series, No. 31778, October 2023.)
  • 07 Jul 2019
  • HBS Case

Walmart's Workforce of the Future

to $10 in 2016 (it hit $11 per hour in early 2018). Yet in 2015, announcement of a wage increase resulted in a share price drop the following day of 10 percent, on news that the increase would cut earnings per share by 6 to 12 percent in... View Details
Keywords: by Julia Hanna; Retail
  • 06 Dec 2017
  • Working Paper Summaries

Does Financial Misconduct Affect the Future Compensation of Alumni Managers?

Keywords: by Boris Groysberg, Eric Lin, and George Serafeim
  • 19 Oct 2022
  • Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

anxiety about school loans, etc. Understanding how you and your cofounder think about money will give you a lot of perspective when it comes time to raise capital, price your product, pay employees, etc. “It’s important to talk about any... View Details
Keywords: by Julia Austin
  • 23 Jul 2001
  • Research & Ideas

Looking for CEOs in All the Wrong Places

At a recent gathering of chief executives in New York City, the CEOs of two companies shared pleasant dinner conversation. The first led a large, successful corporation; the second also served as a director of a telecommunications firm that was looking for a new CEO.... View Details
Keywords: by Peter K. Jacobs; Employment
  • 04 Sep 2007
  • Working Paper Summaries

Why Do Intermediaries Divert Search?

Keywords: by Andrei Hagiu & Bruno Jullien
  • Fall 2023
  • Article

Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment

By: Hong Luo and Julie Holland Mortimer
Digitization has transformed how users find and use copyrighted goods, but many existing legal options remain difficult to access, possibly leading to infringement. In a field experiment, we contact firms that are caught infringing on expensive digital images. Emails... View Details
Keywords: Copyright Infringement; Field Experiment; Copyright; Lawfulness
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Luo, Hong, and Julie Holland Mortimer. "Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment." Special Issue on Field Experiments edited by Michael Luca and Sarah Moshary. Journal of Economics & Management Strategy 32, no. 3 (Fall 2023): 523–542.
  • 2019
  • Working Paper

Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment

By: Hong Luo and Julie Holland Mortimer
Digitization has transformed how users find and use copyrighted goods, but many existing legal options remain difficult to access, possibly leading to infringement. In a field experiment, we contact firms that are caught infringing on expensive digital images. Emails... View Details
Keywords: Copyright Infringement; Field Experiment; Intellectual Property; Lawfulness
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Luo, Hong, and Julie Holland Mortimer. "Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment." Harvard Business School Working Paper, No. 19-081, January 2019. (Revised August 2019.)
  • 2014
  • Discussion Paper

Do High Feed-in Tariffs for Solar PV Panels Hinder Competition (Japanese)

By: Koji Nomura and Tomomichi Amano
In Japan, feed-in-tariffs (FIT) are a key policy tool that has been deployed to produce the mass diffusion of photovoltaices (PV). In this study, we argue that this policy is unlikely to induce sustainable economic growth, which some use as a justification for FIT. We... View Details
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Nomura, Koji, and Tomomichi Amano. "Do High Feed-in Tariffs for Solar PV Panels Hinder Competition (Japanese)." Development Bank of Japan, Research Center on Global Warming Discussion Paper Series, no. 49, April 2014.
  • 2023
  • Article

Digital Health Reimbursement Strategies of 8 European Countries and Israel: Scoping Review and Policy Mapping

By: Robin van Kessel, Divya Srivastava, Ilias Kyriopoulos, Giovanni Monti, David Novillo-Ortiz, Ran Milman, Wojciech Wilhelm Zhang-Czabanowski, Greta Nasi, Ariel Dora Stern, George Wharton and Elias Mossialos
Background: The adoption of digital health care within health systems is determined by various factors, including pricing and reimbursement. The reimbursement landscape for digital health in Europe remains underresearched. Although various emergency reimbursement... View Details
Keywords: Technology Adoption; Health Care and Treatment; Cross-Cultural and Cross-Border Issues; Price; Health Industry; Europe; Israel
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van Kessel, Robin, Divya Srivastava, Ilias Kyriopoulos, Giovanni Monti, David Novillo-Ortiz, Ran Milman, Wojciech Wilhelm Zhang-Czabanowski, Greta Nasi, Ariel Dora Stern, George Wharton, and Elias Mossialos. "Digital Health Reimbursement Strategies of 8 European Countries and Israel: Scoping Review and Policy Mapping." e49003. JMIR mHealth and uHealth 11 (2023).
  • 18 Jun 2013
  • News

Why Girls Get Better Discounts On Car Repairs

  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

from consumers shopping at the more popular store. Second, the intermediary may have an incentive to degrade the quality of search even further when its design decision influences the prices charged by... View Details
Keywords: Martha Lagace
  • 2023
  • Working Paper

Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate

By: Mengxia Zhang and Isamar Troncoso
3D virtual tours (VTs) have become a popular digital tool in real estate platforms, enabling potential buyers to virtually walk through the houses they search for online. In this paper, we study home sellers’ adoption of VTs and the VTs’ relative benefits compared to... View Details
Keywords: Marketing; AI and Machine Learning; Technology Adoption; Real Estate Industry
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Zhang, Mengxia, and Isamar Troncoso. "Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate." Harvard Business School Working Paper, No. 24-003, July 2023.
  • August 2018 (Revised December 2019)
  • Case

Brooklyn Lodgers: 78 South Third St., Brooklyn, NY

By: Charles F. Wu, Jackie Bereiter and Signe Conway
Nathalie Parizat and her husband, Hugo, were contemplating a new real estate investment. For two years they had been frustrated by and lamenting their situation of paying high rents to third parties while the couple had idle cash in the bank. They also were convinced... View Details
Keywords: Real Estate Development; Property; Investment; Management; New York (city, NY); Brooklyn
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Wu, Charles F., Jackie Bereiter, and Signe Conway. "Brooklyn Lodgers: 78 South Third St., Brooklyn, NY." Harvard Business School Case 219-022, August 2018. (Revised December 2019.)
  • 2025
  • Working Paper

Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction
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Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces." Working Paper, 2025.
  • May–June 2025
  • Article

Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
Keywords: Algorithms; Marketplaces; Marketplace Matching; E-commerce; Demand and Consumers; Customer Focus and Relationships; Market Participation; Technology Adoption
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Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces." Manufacturing & Service Operations Management 27, no. 3 (May–June 2025): 917–934.
  • February 2001 (Revised March 2003)
  • Case

i2 TradeMatrix

i2 has recently acquired Aspect Development and is incorporating Aspect's offerings into its TradeMatrix product for business-to-business e-commerce. TradeMatrix embeds i2's existing products for optimizing supply chain performance by applying advanced planning and... View Details
Keywords: Internet and the Web; Applications and Software; Organizational Culture; Mergers and Acquisitions; Information Technology Industry
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McAfee, Andrew P. "i2 TradeMatrix." Harvard Business School Case 601-008, February 2001. (Revised March 2003.)
  • June 2018 (Revised February 2019)
  • Teaching Note

Home Nursing of North Carolina

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
In 2011, immediately after graduating HBS, Ari Medoff began a self-funded search for a small firm to buy and run as its CEO. After just three month of searching, he identified Home Nursing of North Carolina (HNNC), a home care agency based in Greensboro, NC, as a... View Details
Keywords: Small Firms Management; Acquisition; Negotiation Process; Investment; Small Business; Management; Personal Development and Career
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Ruback, Richard S., Royce Yudkoff, and Ahron Rosenfeld. "Home Nursing of North Carolina." Harvard Business School Teaching Note 218-130, June 2018. (Revised February 2019.)
  • April 2008 (Revised March 2015)
  • Case

TheLadders (A)

By: Peter A. Coles, Benjamin Edelman, Brian J. Hall and Nicole Bennett
Despite strong appeal among job seekers and outside recruiters, TheLadders' corporate job listings seem to lag. Could raising prices help solve the problem? TheLadders considers this strategic paradox. View Details
Keywords: Customer Satisfaction; Price; Recruitment; Job Search; Marketing Strategy; Employment Industry
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Coles, Peter A., Benjamin Edelman, Brian J. Hall, and Nicole Bennett. "TheLadders (A)." Harvard Business School Case 908-061, April 2008. (Revised March 2015.) (request a courtesy copy.)
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