Publications

February 1991 (Revised December 1992)
Teaching Note

Smoke Wars: The Case for and Against the Cigarette Industry, Teaching Note

By: V. Kasturi Rangan

Keywords: Plant-Based Agribusiness; Agriculture and Agribusiness Industry

October 2003 (Revised November 2003)
Case

Describes the rocky transition from an outdated, nonintegrated information system to a new customized system built by programmers in a small, IT-dependent foliage company that distributes plant material. The old system has increasingly become a "burning platform," but... View Details

Keywords: Transition; Plant-Based Agribusiness; Information Technology; Crisis Management; Agriculture and Agribusiness Industry

July 2005
Case

Freemark Abbey Winery (Abridged)

Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is... View Details

Keywords: Plant-Based Agribusiness; Forecasting and Prediction; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

December 2019 (Revised March 2021)
Case

Carroll Family Farms

By: Forest Reinhardt, Christian Godwin and James Weber

The Carroll Family, U.S. pig and grain farmers, needed to decide what to plant, whether to purchase land, emphasize pigs or grain, or other investments.

Seven family members across three generations owned and operated Carroll Family Farms (CFF). In... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Operations; Strategy; Family Business; Asset Management; Globalization; Agriculture and Agribusiness Industry; United States; Brazil; China

December 2007 (Revised March 2013)
Case

Queensland Sugar Limited

By: David E. Bell and Mary L. Shelman

Until industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers... View Details

Keywords: Plant-Based Agribusiness; Goods and Commodities; Trade; Governing Rules, Regulations, and Reforms; Competition; Marketing Strategy; Supply Chain; Network Effects; Supply and Industry; Agriculture and Agribusiness Industry; Australia

December 2014 (Revised January 2018)
Case

Yara International: Africa Strategy

By: Michael E. Porter, Mark R. Kramer, Jorge Ramirez-Vallejo and Kerry Herman

Leading fertilizer producer Yara International demonstrates the concept of creating shared value through the Southern Agricultural Corridor of Tanzania (SAGCOT) initiative, which brought together multiple organizations to enhance agricultural development in rural... View Details

Keywords: Shared Value; Tanzania; Agriculture Reform; Value Creation; Plant-Based Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Tanzania

October 2006 (Revised June 2007)
Case

Deferred Taxes at Obadiah Vineyard

Obadiah Vineyard's owners create financial statements in accordance with generally accepted accounting principles (GAAP) to help them obtain funding to plant more acreage. The owners grapple with deferred taxes and the differences between tax and financial reporting... View Details

Keywords: Plant-Based Agribusiness; Taxation; Financial Statements; Agriculture and Agribusiness Industry

May 2001
Case

Free Trade vs. Protectionism: The Great Corn-Laws Debate (Abridged)

By: David A. Moss

Examines the extended conflict between free traders and protectionists in 19th century Britain. It culminates with Prime Minister Sir Robert Peel's decision at the end of 1845 about whether to repeal the Corn Laws, a series of acts that had protected British... View Details

Keywords: Plant-Based Agribusiness; Change Management; Trade; Governing Rules, Regulations, and Reforms; Policy; Government Legislation; Market Entry and Exit; Conflict of Interests; Competitive Advantage; Agriculture and Agribusiness Industry; Great Britain

May 16, 2016
Article

Food Safety Economics: The Cost of a Sick Customer

By: Dina Gerdeman and John A. Quelch

Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.

Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details

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2018
Working Paper

Information Provision and Innovation: Natural Experiment of Herbal Patent Prior Art Adoption at the United States and European Patent Offices

By: Prithwiraj Choudhury and Tarun Khanna

We exploit a natural experiment to study how codifying information about prior innovation affects subsequent innovation. A codified database of traditional Indian herbal formulations was adopted by the European Patent Office (EPO) and the U.S. Patent and Trademark... View Details

Keywords: Patents; Plant-Based Agribusiness; Ethnicity; Health Care and Treatment; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; China; India

Read Now

September 1995 (Revised November 1995)
Case

Pioneer Hi-Bred International, Inc.: Partnering in the '90s

By: Ray A. Goldberg and Thomas N. Urban Jr

Keywords: Plant-Based Agribusiness; Partners and Partnerships; Agriculture and Agribusiness Industry

Find at Harvard

April 2024
Teaching Plan

Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab

By: George Serafeim, Michael Norris and ZeSean Ali

This Teaching Plan for the case “Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab,” HBS No. 124-017, and its related products, serves to help faculty deepen students’ comprehension of business issues and energize classroom discussion.... View Details

Keywords: Plant-Based Agribusiness; Business Model; Growth and Development Strategy; Agriculture and Agribusiness Industry

October 2012 (Revised October 2012)
Case

Malaysia: Standing on a Single Leaf

By: Diego Comin, Maurice Kuykendoll and Monne Williams

The case discusses the development of palm oil in Malaysia. This experience provides important insights about when and how government intervention can be successful in developing new sectors in the economy. View Details

Keywords: Malaysia; Industrial Policy; Agriculture; Palm Oil; Innovation; Plantations; Plant-Based Agribusiness; Business and Government Relations; Innovation and Invention; Agriculture and Agribusiness Industry; Malaysia

December 1993 (Revised February 1994)
Case

Wegmans and the Produce Revolution

By: Ray A. Goldberg

Keywords: Food; Plant-Based Agribusiness; Food and Beverage Industry

February 2001 (Revised August 2003)
Case

United Grain Growers Limited (A)

By: Peter Tufano and Joshua Musher

United Grain Growers Ltd. (UGG), a Canadian grain distributor, audited its exposure to a number of key risks, especially the impact of weather on grain volumes and operating income. Understanding these risks was crucial because the company was in the midst of a major... View Details

Keywords: Risk Management; Plant-Based Agribusiness; Weather; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Canada

July 1992 (Revised June 1993)
Case

Pioneer Hi-Bred International, Inc.: IT Support of Corn Research and Development

By: Richard L. Nolan, Donna B. Stoddard and Sorin A. Bodea

Keywords: Plant-Based Agribusiness; Research and Development; Information Technology; Agriculture and Agribusiness Industry

Find at Harvard

September 2014 (Revised November 2014)
Case

Marketing Marijuana in Colorado

By: John A. Quelch and David Lane

Colorado's 2014 legalization of marijuana for adult recreational (not just medical) use created a new market that entrepreneurs rushed to enter, channeled by regulations that aimed to minimize marijuana's access to minors while not stifling the emergent new industry.... View Details

Keywords: Public Health; Regulation; Marijuana; Plant-Based Agribusiness; Public Sector; Entrepreneurship; Health Care and Treatment; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Colorado

January 2004 (Revised July 2006)
Case

Mondavi Winery

Examines Mondavi Winery's struggle to communicate its value proposition to the market following an apparently successful IPO. The Mondavi Winery had a strong reputation for innovation in the wine industry and had undertaken an IPO to secure the funding needed to... View Details

Keywords: Plant-Based Agribusiness; Initial Public Offering; Innovation and Management; Communication Strategy; Agriculture and Agribusiness Industry

January 2011 (Revised July 2012)
Case

Arcadia Biosciences: Seeds of Change (Abridged)

By: Arthur A. Daemmrich

Arcadia Biosciences is seeking to introduce genetically modified rice to China that will lower farmers' costs and generate environmental benefits through reduced greenhouse gas emissions. The case describes challenges facing this small agricultural biotechnology... View Details

Keywords: Plant-Based Agribusiness; Intellectual Property; Genetics; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; China