Publications

17 May 2022
Cold Call Podcast

Delivering a Personalized Shopping Experience with AI

Keywords: Re: Jill J. Avery

2002
Article

Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality

By: Youngme Moon

Keywords: Identity; Customers; Customer Focus and Relationships

August 2013
Teaching Plan

Tyra Banks: Personal Branding (TP)

By: Rohit Deshpandé, Kerry Herman and Annelena Lobb

November 2006 (Revised December 2006)
Module Note

Personal Selling and Sales Management

Develop a better understanding of what salespeople do, what motivates them to succeed, and how to effectively manage their efforts. View Details

Keywords: Salesforce Management

23 Aug 2016
Working Paper Summaries

CEO Personality and Firm Policies

Keywords: by Ian D. Gow, Steven N. Kaplan, David F. Larcker, and Anastasia A. Zakolyukina; Financial Services

May 1999
Teaching Note

Penelope's Personal Pocket Phones TN

By: Paul A. Gompers

Teaching Note for (9-299-004). View Details

October 1974 (Revised November 1975)
Background Note

Understanding and Helping Another Person

By: John J. Gabarro

Keywords: Interpersonal Communication

Teaching Interest

Investment Managment for Professional and Personal Investors

By: Luis M. Viceira

IMPPI is suitable for all students interested in gaining a broad perspective on investing and the asset management business, including those targeting careers in asset management and those interested in learning how to become sophisticated consumers of investment... View Details

January 1999 (Revised October 2010)
Background Note

Accumulated Earnings Tax and Personal Holding Company Tax

By: Henry B. Reiling and Mark Pollard

Identifies Congress's concerns and objectives in adopting the Accumulated Earnings Tax and the Personal Holding Company Tax. Also describes the provisions' mechanics and some of their practical implications. View Details

Keywords: Business Earnings; Taxation; Business and Government Relations; Business and Shareholder Relations; Public Administration Industry; United States

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

have much money to begin with can make savings more feasible or more fun, or both. Given the diversity of financial conditions, social settings, and personal circumstances of families, and against the backdrop of consumerism in the United... View Details

Keywords: by Martha Lagace; Financial Services

14 Dec 2017
Working Paper Summaries

Personality Traits of Entrepreneurs: A Review of Recent Literature

Keywords: by Sari Pekkala Kerr, William R. Kerr, and Tina Xu

07 Nov 2016
Research & Ideas

Corporate Tax Strategies Mirror Personal Returns of Top Execs

Tax strategies used by top executives on their own taxes can also show up in the companies they run. Source: Melpomenem New research shows that top executives who prefer to reduce personal taxes appear to also influence the strategies of... View Details

Keywords: by Roberta Holland

February 2021 (Revised March 2022)
Case

Marvin: A Personalized Telehealth Approach to Mental Health

By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley

More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details

Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health ＆ Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software

Educators

March – April 1975
Article

Personal Privacy versus the Corporate Commuter

By: K. Goldstein and R. L. Nolan

January 2010 (Revised March 2011)
Case

Ben Bernanke: Person of the Year?

By: Lakshmi Iyer and Matthew C. Weinzierl

In response to the economic and financial crisis of 2008–2009, the Federal Reserve greatly expanded the scale and scope of its activities. Though lauded by many experts for its actions, the Fed and its chairman, Ben Bernanke, faced harsh criticism from some public... View Details

Keywords: Financial Crisis; Central Banking; Governance Controls; Policy; Crisis Management; Power and Influence; Public Administration Industry; United States

Educators

October 2007
Article

Realizing the Promise of Personalized Medicine

By: Mara G. Aspinall and Richard G. Hamermesh

Keywords: Health

March 1998
Teaching Note

Personality Types: The Myers-Briggs Type Indicator (TN)

By: David A. Thomas and Emily Heaphy

Describes a class design for teaching students about the Myers-Briggs Type Indicator (MBTI). The Ideal Organization exercise is the centerpiece of the class. It demonstrates that people with different cognitive types have distinct preferences for the type of... View Details

Keywords: Job Search; Working Conditions; Personal Development and Career; Situation or Environment; Perception; Integration