Publications

Article

Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman

Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details

Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat

Research Summary

Overview

By: Jorge Tamayo

Professor Tamayo’s research focuses on theoretical modeling and structural estimation of firm decision-making and productivity.

Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details

Keywords: Industrial Organization, Industrial Development; Management Practices and Processes; Management Skills; Management Style; Energy Generation; Performance Efficiency; Market Design; Crime and Corruption; Manufacturing Industry; Energy Industry

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

in the School's Business History Group to reflect on Chandler's legacy and to share personal memories. To listen to this interview with professor Richard Tedlow, click on the triangular play button below. The Macromedia Flash plug-in is... View Details

Keywords: by Sean Silverthorne

November 8, 2013
Article

What Men Can Do to Help Women Advance Their Careers

By: Debora Spar

Today, most major corporations—along with hospitals, law firms, universities, and banks—have entire units devoted to helping women and minorities succeed. There are diversity officers and work/family offices and gender-sensitivity training courses in all tiers of... View Details

Keywords: Personal Development and Career; Gender

Research Summary

Leadership Development

Professor George has completed his research study on leadership development, based on in-person, in-depth interviews with 125 business and non-profit leaders, over half of whom are chief executive officers. They range in age from 23 to 93, with thirty per cent... View Details

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

emerged. Some (relatively rich) emerging countries now exploit the economic advantage of relatively low labor costs to move quickly into the manufacture of high-tech products, such as wireless phones, microprocessors, personal computers,... View Details

Keywords: by Martha Lagace

March 2010 (Revised February 2014)
Case

Community Health Workers in Zambia: Incentive Design and Management

By: Nava Ashraf and Natalie Kindred

This case examines the various considerations relevant to selecting and compensating workers in a context where their work involves a pro-social component. This is relevant to not only health care in Zambia, but to NGO and public sector workers who are both motivated... View Details

Keywords: Developing Countries and Economies; Training; Health Care and Treatment; Compensation and Benefits; Recruitment; Selection and Staffing; Mission and Purpose; Non-Governmental Organizations; Motivation and Incentives; Health Industry; Zambia

19 Apr 2016
First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton Abstract—Does “liking” a brand on Facebook cause a View Details

Keywords: Sean Silverthorne

December 2017 (Revised January 2018)
Case

NatureSweet

By: Jose Alvarez, Forest Reinhardt and Natalie Kindred

This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across the United States and $329 million in 2016 revenues. CEO Bryant Ambelang treated... View Details

August 2020
Case

Gerald Chertavian

By: Leslie Perlow and Matthew Preble

Gerald Chertavian (HBS 1992) finds himself at a personal crossroads. It is 1999--the height of the dot com-bubble--and Chertavian and his business partners have just sold their Internet-based business for $83 million. His share of the sale’s proceeds means that he has... View Details

Keywords: Social Enterprise; Personal Development and Career; Decision Choices and Conditions

November 2010
Article

Which of These People Is Your Future CEO?

By: Boris Groysberg, Andrew Hill and Toby Johnson

Americans have long believed that U.S. military officers-trained for high-stakes positions, resilience, and mental agility-make excellent CEOs. That belief is sound, but the authors' analysis of the performance of 45 companies led by CEOs with military experience... View Details

Keywords: Experience and Expertise; Training; Leadership Style; Managerial Roles; Situation or Environment; United States

2019
Chapter

Characterizing the Drug Development Pipeline for Precision Medicines

By: Amitabh Chandra, Craig Garthwaite and Ariel Dora Stern

BOOK ABSTRACT: Personalized and precision medicine (PPM)—the targeting of therapies according to an individual’s genetic, environmental, or lifestyle characteristics—is becoming an increasingly important approach in health care treatment and prevention. The advancement... View Details

Keywords: Healthcare; Precision Medicine

03 Apr 2012
Working Paper Summaries

Clear and Present Danger: Planning and New Venture Survival Amid Political and Civil Violence

Keywords: by Shon Hiatt & Wesley Sine

September 4, 2018
Article

Management as a Calling

By: Andrew J. Hoffman

Business’s capacity to transform society is only as great as the schools that train its future leaders. This demands that business schools reform their vision to promote values of business serving society in order for students to see business as a true calling rather... View Details

Keywords: Business Education; Personal Development and Career; Values and Beliefs; Mission and Purpose

Read Now

January 1988 (Revised March 1995)
Supplement

Digital Equipment Corp.: The Endpoint Model (B1)

By: David A. Garvin

Should follow Digital Equipment Corp.: The Endpoint Model (A). The plant manager has been promoted and students must decide what kind of individual--background, training, personal style, etc.--they would like to replace him. View Details

Keywords: Training; Leadership Style; Management Succession; Identity; Technology; Technology Industry

March–April 2023
Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis

Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details

Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing

March–April 2019
Article

The Future of Leadership Development

By: Das Narayandas and Mihnea Moldoveanu

The need for leadership development has never been more urgent. Companies of all sorts realize that to survive in today’s volatile, uncertain, complex, and ambiguous environment, they need different leadership skills and organizational capabilities from those that... View Details

Keywords: Talent Management; Executive Education; Leadership Development; Business Education; Management Skills; Learning; Online Technology

10 Oct 2005
Research & Ideas

Homers: Secrets on the Factory Floor

A factory worker uses company time and materials to fashion a lamp he will take home for personal use—an artifact called a "homer." The practice is probably illegal and clearly against written company policy. If discovered, the... View Details

Keywords: by Sean Silverthorne; Manufacturing

October 2008 (Revised January 2011)
Case

Lawrence Trinh: Venturing to Vietnam

By: Joshua D. Margolis and Rachel Gordon

Should Lawrence Trinh pursue his aspiration of working in Vietnam—and if so, what set of principles and practices should he adopt if he encounters corruption? These are questions that reverberate for many students who wish to work in emerging markets and other contexts... View Details

Keywords: Developing Countries and Economies; Ethics; Investment; Leadership Development; Emerging Markets; Personal Development and Career; Welfare; Financial Services Industry