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February 2025
Supplement

Intenseye: Powering Workplace Health and Safety with AI (B)

By: Michael W. Toffel, Shane Greenstein and Sadika El Hariri

Intenseye used its $25 million series A funds to refine and expand its digital safety platform while refining its target markets and ideal customer profile. As the company implemented new approaches to create value for its clients, such as developing an AI-powered... View Details

2025
Working Paper

New Product Diffusion Within Retailers: The Effect of Managerial Quality on Rollout

By: Tomomichi Amano and Jorge Tamayo

Retailers are key intermediaries through which consumers encounter innovation in the form of new products. How are these products rolled out within retailers? We observe significant variation in the availability of new products across stores in a large retail chain in... View Details

Keywords: Managerial Quality; Firm Performance; Diffusion Of Innovation; New Product Rollout; Retailing; Distribution Channels; Product Launch; Management Skills; Retail Industry; Colombia

2025
Working Paper

Is Love Blind? AI-Powered Trading with Emotional Dividends

By: De-Rong Kong and Daniel Rabetti

We leverage the non-fungible tokens (NFTs) setting to assess the valuation of emotional dividends (LOVE), a long-standing empirical challenge in private-value markets such as art, antiques, and collectibles. Having created and validated our proxy, we use deep learning... View Details

Keywords: NFTs; Non-fungible Tokens; AI and Machine Learning; Valuation; Financial Markets

February 2025
Case

Luca de Meo at Renault Group (A)

By: Emily Truelove, Linda A. Hill and Lydia Begag

When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details

February 2025
Case

Luca de Meo at Renault Group (A) (Abridged)

By: Emily Truelove, Linda A. Hill and Lydia Begag

When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details

2025
Working Paper

Impact Investing and Worker Outcomes

By: Josh Lerner, Markus Lithell and Gordon M. Phillips

Impact investors claim to distinguish themselves from traditional venture capital and growth equity investors by also pursuing environmental, social, and governance (ESG) objectives. Whether they successfully do so in practice is unclear. We use confidential Census... View Details

Keywords: ESG; Corporate Social Responsibility and Impact; Private Equity; Venture Capital; Wages

January 2025
Case

Negotiating with Data: Analytics FC (A)

By: Jillian Jordan and Livia Alfonsi

Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support clubs, federations, and players. In 2022, Alex Greenwood, an elite female defender, approached the company for... View Details

Keywords: Negotiation Preparation; Gender; Analytics and Data Science; Reputation; Value Creation; Consulting Industry; Sports Industry; Europe; United Kingdom

January 2025
Supplement

Negotiating with Data: Analytics FC (B)

By: Jillian Jordan and Livia Alfonsi

Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support clubs, federations, and players. In 2022, Alex Greenwood, an elite female defender, approached the company for... View Details

Keywords: Negotiation Preparation; Gender; Analytics and Data Science; Reputation; Value Creation; Consulting Industry; Sports Industry; Europe; United Kingdom

January 2025
Teaching Plan

Knowledge Transfer: Toyota, NUMMI, and GM

Teaching Plan for HBS Case No. 625-003. New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production... View Details

Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor Unions; Management Systems; Performance Improvement; Production; Labor and Management Relations; Auto Industry; Japan; United States

January 2025 (Revised March 2025)
Case

Thomas Müller: Mr. Bayern Munich

By: Boris Groysberg, Sascha L. Schmidt, Alexander Liebhart and Sarah Abbott

In 2024, FC Bayern Munich superstar Thomas Müller announced his retirement from German national football. His contract with Bayern Munich runs through the end of the 2024-25 season. In 2025, Müller reflects on his long career in football, on the skills that have driven... View Details

Keywords: Soccer; Football; Data Science And Analytics Management; Bundesliga; Sports Data; ＂Sports Organizations,; Career Changes And Transitions; Career Management; Retirement Transition; Skills Development; Analysis; Competency and Skills; Decision Making; Performance; Personal Development and Career; Retirement; Transition; Sports Industry; Germany

January 2025 (Revised February 2025)
Technical Note

Skills-First Talent Management Onboarding, Development, and Performance Management

By: Boris Groysberg, James Barnett, Robin Abrahams and Katherine Connolly Baden

The second in a series of notes on how organizations manage skills-first talent-management chains, covering onboarding, development, and performance management. Onboarding included the practices, programs, and policies used by an organization to facilitate new employee... View Details

Keywords: Talent and Talent Management; Employee Relationship Management; Management Systems; Performance; Personal Development and Career

2025
Working Paper

Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India

By: Shawn Cole, Grady Killeen, Tomoko Harigaya and Aparna Krishna

This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details

Keywords: Performance Evaluation; Technology Adoption; Measurement and Metrics; Analytics and Data Science; Agriculture and Agribusiness Industry; India

January 2025
Technical Note

AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix

By: Tsedal Neeley and Tim Englehart

This technical note introduces the confusion matrix as a foundational tool in artificial intelligence (AI) and large language models (LLMs) for assessing the performance of classification models, focusing on their reliability for decision-making. A confusion matrix... View Details

Keywords: Reliability; Confusion Matrix; AI and Machine Learning; Decision Making; Measurement and Metrics; Performance

January 2025
Case

Moderna: Democratizing Artificial Intelligence

By: Iavor I. Bojinov, Karim R. Lakhani, Annika Hildebrandt and James Weber

The case study examines Moderna's journey in democratizing artificial intelligence (AI), particularly generative AI, across its workforce. It details the company's "digital-first, AI-focused" approach, including the rollout of OpenAI's ChatGPT Enterprise to all... View Details

January 2025
Technical Note

Skills-First Talent Management: Hiring

By: Boris Groysberg, Tom Quinn, Robin Abrahams and Katherine Connolly Baden

The first in a series of notes on how organizations manage skills-first talent-management chains, covering recruiting: the process of creating a job description, publicizing the job and attracting applicants, and assessing candidates. Other notes in this series include... View Details

Keywords: Talent and Talent Management; Recruitment; Selection and Staffing; Jobs and Positions

Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang

Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details

Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry

January 2025
Teaching Note

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel and Stacy Straaberg

Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details

January 2025 (Revised April 2025)
Case

Blue Frontier: Disrupting Air Conditioning

By: Rosabeth Moss Kanter and Jacob A. Small

Serial entrepreneur Daniel Betts founded Blue Frontier in South Florida to offer a climate-friendly solution to increase air conditioning efficiency and dehumidify using new technology he developed. Backed by significant venture capital, Blue Frontier had to choose... View Details

Keywords: Entrepreneurship; Climate Change; Environmental Sustainability; Technological Innovation; Market Entry and Exit; Performance Efficiency; Business Strategy; Florida

January 2025
Case

The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (A)

By: Tsedal Neeley, Levi Stroud, Ruth Page and Dave Habeeb

Pre-abstract: This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the (B) Case videos available to students, as they may reveal key case details.

Abstract: Florian Hillen, co-founder... View Details

Keywords: Diagnostics; Organization Design; Change Management; Disruption; Transformation; Health Care and Treatment; AI and Machine Learning; Technology Adoption; Technological Innovation; Management Style; Organizational Culture; Success; Technology Industry; Health Industry; United States

January 2025
Supplement

The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (B)

By: Tsedal Neeley, Levi Stroud, Ruth Page and Dave Habeeb

Pre-abstract: This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the (B) Case videos available to students, as they may reveal key case details.

Abstract: Florian Hillen, co-founder... View Details

Keywords: Diagnostics; Organization Design; Change Management; Disruption; Transformation; Health Care and Treatment; AI and Machine Learning; Technology Adoption; Technological Innovation; Management Style; Organizational Culture; Success; Technology Industry; Health Industry; United States

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