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  • All HBS Web  (2,574)
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  • 2009
  • Working Paper

From Strategy to Business Models and to Tactics

By: Ramon Casadesus-Masanell and Joan Enric Ricart
The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details
Keywords: Business Model; Decision Choices and Conditions; Framework; Competitive Strategy; Competitive Advantage; Value Creation
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Casadesus-Masanell, Ramon, and Joan Enric Ricart. "From Strategy to Business Models and to Tactics." Harvard Business School Working Paper, No. 10-036, November 2009.
  • January 1988 (Revised March 1995)
  • Supplement

Digital Equipment Corp.: The Endpoint Model (C2)

By: David A. Garvin
To follow Digital Equipment Corp.: The Endpoint Model (C1). Students must assess what their next steps would be as plant manager and group manufacturing manager. View Details
Keywords: Factories, Labs, and Plants; Business Model; Business or Company Management; Production; Technology; Technology Industry
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Garvin, David A. "Digital Equipment Corp.: The Endpoint Model (C2)." Harvard Business School Supplement 688-063, January 1988. (Revised March 1995.)
  • February 2020 (Revised August 2020)
  • Case

Catalant's Operating System for the Future of Work

By: Christopher Stanton, William R. Kerr, James Palano and Kendall Smith
This case touches on the topics of project-based work, agile methodology, and skill and talent management through Catalant's evolution as a company. Catalant’s journey to becoming a software platform and talent marketplace provides context for students to explore new... View Details
Keywords: Entrepreneurship; Information Technology; Talent and Talent Management; Business Model; Transformation
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Stanton, Christopher, William R. Kerr, James Palano, and Kendall Smith. "Catalant's Operating System for the Future of Work." Harvard Business School Case 820-093, February 2020. (Revised August 2020.)
  • August 2007 (Revised February 2008)
  • Case

Gome Electronics: Evolving the Business Model

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty and Waishun Lo
After 20 years of expansion, Gome Electronics has become China's largest consumer electronics retailer. It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a... View Details
Keywords: Business Model; Distribution Channels; Growth and Development Strategy; Information Technology; Industry Growth; Marketing Strategy; Business Growth and Maturation; Product; Electronics Industry; Retail Industry; China
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Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty, and Waishun Lo. "Gome Electronics: Evolving the Business Model." Harvard Business School Case 308-026, August 2007. (Revised February 2008.)
  • 2017
  • Chapter

Marketing Models for the Customer-Centric Firm

By: Eva Ascarza, Peter S. Fader and Bruce G.S. Hardie
A customer-centric firm takes the view that there are three key drivers of (organic) growth and overall profitability: Customer acquisition, customer retention, and customer development (i.e., increasing the value of each existing customer (per unit of time) while they... View Details
Keywords: Customer Value and Value Chain; Customer Focus and Relationships
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Ascarza, Eva, Peter S. Fader, and Bruce G.S. Hardie. "Marketing Models for the Customer-Centric Firm." In Handbook of Marketing Decision Models. 2nd ed. Edited by Berend Wierenga and Ralf van der Lans, 297–330. International Series in Operations Research & Management Science. Springer, 2017.
  • January 2001 (Revised May 2003)
  • Case

Novartis Pharma: The Business Unit Model

By: Srikant M. Datar, Carin-Isabel Knoop and Cate Reavis
In June 2000, Novartis reorganized its pharmaceutical business to form global business units in oncology, transplantation, ophthalmology, and mature products. The remaining primary care products continued to be managed within global functions (e.g., R&D and marketing).... View Details
Keywords: Restructuring; Recruitment; Product Marketing; Organizational Structure; Problems and Challenges; Health Industry; Pharmaceutical Industry
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Datar, Srikant M., Carin-Isabel Knoop, and Cate Reavis. "Novartis Pharma: The Business Unit Model." Harvard Business School Case 101-030, January 2001. (Revised May 2003.)
  • February 2021
  • Tutorial

Assessing Prediction Accuracy of Machine Learning Models

By: Michael Toffel and Natalie Epstein
This video describes how to assess the accuracy of machine learning prediction models, primarily in the context of machine learning models that predict binary outcomes, such as logistic regression, random forest, or nearest neighbor models. After introducing and... View Details
Keywords: Statistics; Experiments; Forecasting and Prediction; Performance Evaluation; AI and Machine Learning
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Toffel, Michael, and Natalie Epstein. Assessing Prediction Accuracy of Machine Learning Models. Harvard Business School Tutorial 621-706, February 2021. (Click here to access this tutorial.)
  • 19 Jul 2011
  • Working Paper Summaries

Signaling to Partially Informed Investors in the Newsvendor Model

Keywords: by Vishal Gaur, Richard Lai, Ananth Raman & William Schmidt
  • October 2004 (Revised November 2004)
  • Case

Mavens & Moguls: Creating a New Business Model

By: Myra M. Hart, Victoria Winston and Kristin Lieb
Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details
Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry
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Hart, Myra M., Victoria Winston, and Kristin Lieb. "Mavens & Moguls: Creating a New Business Model." Harvard Business School Case 805-050, October 2004. (Revised November 2004.)
  • 24 Jan 2005
  • Research & Ideas

Entrepreneurial Hospital Pioneers New Model

roll out a similar model beyond India—maybe even into Europe and the U.S. What's the secret? According to HBS professor Tarun Khanna, the success of the hospital, called Narayana Hrudayalaya, is due to the vision and tireless work of a... View Details
Keywords: by Martha Lagace; Health
  • January 1988 (Revised March 1995)
  • Supplement

Digital Equipment Corp.: The Endpoint Model (B2)

By: David A. Garvin
Should follow Digital Equipment Corp.: The Endpoint Model (B1). A new plant manager has been hired; the case describes her experience, management philosophy, goals in the plant, and handling of a production problem. View Details
Keywords: Experience and Expertise; Goals and Objectives; Production; Problems and Challenges; Technology Industry
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Garvin, David A. "Digital Equipment Corp.: The Endpoint Model (B2)." Harvard Business School Supplement 688-061, January 1988. (Revised March 1995.)
  • June 2011 (Revised August 2012)
  • Case

Coca-Cola in 2011: In Search of a New Model

By: David B. Yoffie and Renee Kim
Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details
Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States
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Yoffie, David B., and Renee Kim. "Coca-Cola in 2011: In Search of a New Model." Harvard Business School Case 711-504, June 2011. (Revised August 2012.)
  • January 2020 (Revised October 2021)
  • Case

Zara: An Integrated Store and Online Model (A)

By: Antonio Moreno
In 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara’s online business had grown at a fast pace. By 2018, 12% of Inditex Group’s total sales came from the... View Details
Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe
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Moreno, Antonio. "Zara: An Integrated Store and Online Model (A)." Harvard Business School Case 620-073, January 2020. (Revised October 2021.)
  • Article

DEA Model with Shared Resources and Efficiency Decomposition

By: Yao Chen, Juan Du, H. David Sherman and Joe Zhu
Data envelopment analysis (DEA) has proved to be an excellent approach for measuring performance of decision making units (DMUs) that use multiple inputs to generate multiple outputs. In many real world scenarios, DMUs have a two-stage network process with shared input... View Details
Keywords: Data Envelopment Analysis (DEA); Efficiency; Intermediate Measure; Performance Efficiency
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Chen, Yao, Juan Du, H. David Sherman, and Joe Zhu. "DEA Model with Shared Resources and Efficiency Decomposition." European Journal of Operational Research 207, no. 1 (November 2010): 339–349.
  • June 2020
  • Teaching Note

Catalant's Operating System for the Future of Work

By: Christopher Stanton, William R. Kerr, James Palano and Kendall Smith
This case touches on the topics of project-based work, agile methodology, and skill and talent management through Catalant's evolution as a company. Catalant’s journey to becoming a software platform and talent marketplace provides context for students to explore new... View Details
Keywords: Talent and Talent Management; Transformation; Business Startups
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Stanton, Christopher, William R. Kerr, James Palano, and Kendall Smith. "Catalant's Operating System for the Future of Work." Harvard Business School Teaching Note 820-105, June 2020.
  • January 1988 (Revised March 1995)
  • Supplement

Digital Equipment Corp.: The Endpoint Model (C1)

By: David A. Garvin
To follow Digital Equipment Corp.: The Endpoint Model (B2). The division has just received a request for dramatically increased production. If it complies with the request, it will have to expedite production, override the MRP II system and the planned schedule. Should... View Details
Keywords: Decision Choices and Conditions; Markets; Production; Planning; Risk and Uncertainty; Situation or Environment; System
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Garvin, David A. "Digital Equipment Corp.: The Endpoint Model (C1)." Harvard Business School Supplement 688-062, January 1988. (Revised March 1995.)
  • August 2020 (Revised September 2020)
  • Technical Note

Assessing Prediction Accuracy of Machine Learning Models

By: Michael W. Toffel, Natalie Epstein, Kris Ferreira and Yael Grushka-Cockayne
The note introduces a variety of methods to assess the accuracy of machine learning prediction models. The note begins by briefly introducing machine learning, overfitting, training versus test datasets, and cross validation. The following accuracy metrics and tools... View Details
Keywords: Machine Learning; Statistics; Econometric Analyses; Experimental Methods; Data Analysis; Data Analytics; Forecasting and Prediction; Analytics and Data Science; Analysis; Mathematical Methods
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Toffel, Michael W., Natalie Epstein, Kris Ferreira, and Yael Grushka-Cockayne. "Assessing Prediction Accuracy of Machine Learning Models." Harvard Business School Technical Note 621-045, August 2020. (Revised September 2020.)
  • 07 Jul 2003
  • Research & Ideas

The Organizational Model for Open Source

three projects: Debian, a complete non-commercial distribution of Linux; the GNU Object Model Environment (GNOME), which is a graphical user interface for Linux-based operating systems; and Apache, a public... View Details
Keywords: by Mallory Stark
  • 2003
  • Working Paper

Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

By: Ramon Casadesus-Masanell and Pankaj Ghemawat
This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details
Keywords: Business Model; Competition; Open Source Distribution; Balance and Stability; Applications and Software; Network Effects; Duopoly and Oligopoly
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Casadesus-Masanell, Ramon, and Pankaj Ghemawat. "Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows." Harvard Business School Working Paper, No. 04-012, August 2003.
  • November 2022
  • Teaching Note

Proximie: Using XR Technology to Create Borderless Operating Rooms

By: Ariel D. Stern, Alpana Thapar and Menna Hassan
Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),... View Details
Keywords: Technological Innovation; Business Growth and Maturation; Growth and Development Strategy; Corporate Social Responsibility and Impact; Decision Making; Health Industry; Medical Devices and Supplies Industry
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Stern, Ariel D., Alpana Thapar, and Menna Hassan. "Proximie: Using XR Technology to Create Borderless Operating Rooms." Harvard Business School Teaching Note 623-034, November 2022.
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