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  • July 2004 (Revised December 2004)
  • Case

RelayHealth

By: Joseph B. Lassiter III and Elizabeth Kind
RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details
Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; Telecommunications Industry
Related
  • October 2023
  • Article

Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior

By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Keywords: Brands and Branding; Public Opinion; Social Media; Social Issues
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  • 19 May 2015
  • First Look

First Look: May 19

that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date, primarily sold its solution to health plans, which... View Details
Keywords: Sean Silverthorne
  • 02 May 2008
  • What Do You Think?

What is the Future of State Capitalism?

the success of currencies in markets in which they invest? Or, alternatively, will the situation take care of itself as a new equilibrium reoccurs when those managing huge pools of money and gigantic corporations succumb to inefficiencies... View Details
Keywords: by Jim Heskett
  • Research Summary

Overview

The Information Age has introduced well-received opportunities to track performance. Fitbits and Fuelbands allow individuals to track their own performance; companies like Uber and leading hospitals help you choose a driver or a doctor based on how others rated... View Details

Keywords: Management Accounting; Disclosure; Performance Measurement; Incentives; Control; Education; Education Industry; Health Industry; Transportation Industry; Energy Industry; Auto Industry; United States; Japan; India
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

all become consumers of the health care industry. Indeed, health care affects everyone and encompasses a diverse set of services from childbirth, to illness prevention, to the management of chronic disease... View Details
Keywords: Dina Gerdeman
  • 30 Oct 2012
  • First Look

First Look: October 30

salary allocations to online ad clicks to admission decisions.   Working PapersSecurities Litigation Risk for Foreign Companies Listed in the U.S. Authors:Beiting Cheng, Suraj Srinivasan, and Gwen Yu Abstract We study securities... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2007
  • Research & Ideas

HBS Cases: How Wikipedia Works (or Doesn’t)

HBS professor Andy McAfee had his doubts about Wikipedia, the online encyclopedia created and maintained by volunteers. "I just didn't think it could yield a good outcome or a good encyclopedia. But I started consulting it and reading the... View Details
Keywords: by Sean Silverthorne; Publishing
  • 10 Nov 2008
  • What Do You Think?

How Much Can You Ask of Your Customers?

constraints." M. J. Fleming cautioned, "If you (as a customer) have influence, you can lead in a horrible direction We should all be very careful of what we wish." To avoid these predicaments, Neil Jackson recommended,... View Details
Keywords: by Jim Heskett
  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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  • November 2022
  • Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
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  • 22 Sep 2009
  • First Look

First Look: September 22

and conclude with a discussion of its role in strengthening institutional theory as well as, more broadly, the field of organization studies. Purchase the article ($15): http://www.informaworld.com/smpp/content~db=all~content=a913246271 The Shifting Mission of Health... View Details
Keywords: Martha Lagace
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54331 forthcoming American Economic Journal: Economic Policy Physician Beliefs and Patient Preferences: A New Look at Regional Variation in Health Care Spending By: Cutler, David, Jonathan... View Details
Keywords: Sean Silverthorne
  • March 2022
  • Teaching Note

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details
Keywords: Cultural Branding; Marketing; Brands and Branding; Luxury; Growth Management; Consumer Products Industry; Fashion Industry; Retail Industry; United States
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  • 05 Apr 2011
  • First Look

First Look: April 5

those that return instantaneous results—even when those results are identical. In five experiments that simulate service experiences in the domains of online travel and online dating, we demonstrate the... View Details
Keywords: Sean Silverthorne
  • 15 Oct 2007
  • Research & Ideas

Businesses Beware: The World Is Not Flat

expansion," Ghemawat argues. While identifying similarities from one place to the next is essential, effective cross-border strategies will take careful stock of differences as well. An expert on global strategy, Ghemawat lays out an... View Details
Keywords: by Martha Lagace
  • 05 Nov 2007
  • What Do You Think?

Why Is Succession So Badly Managed?

the organization for a number of years and was making his mark running a non-core business, plastics, with a management style that was very different from his predecessor, Reg Jones. His selection culminated a careful process in which... View Details
Keywords: Re: James L. Heskett
  • 27 Aug 2013
  • First Look

First Look: August 27

Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2016
  • First Look

August 30, 2016

widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are... View Details
Keywords: Carmen Nobel
  • Research Summary

Overview

The Information Age has introduced well recieved opportunities to track performance. Fitbits and Fuelbands show individuals their own performance; service companies including Uber and leading hospitals help pick from drivers or doctors based on how others rate them;... View Details
Keywords: Management Accounting; Performance Measurement; Incentives; Control; Healthcare Industry; Education; Education Industry; Health Industry; Transportation Industry; Energy Industry; Auto Industry; United States; Japan; India

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