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  • 2020
  • Book

Better, Not Perfect: A Realist's Guide to Maximum Sustainable Goodness

By: Max Bazerman
Every day, you make hundreds of decisions. They’re largely personal, but these choices have an ethical twinge as well; they value certain principles and ends over others. Bazerman argues that we can better balance both dimensions—and we needn’t seek perfection to make... View Details
Keywords: Decision Making; Moral Sensibility; Ethics; Corporate Social Responsibility and Impact
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  • 15 May 2014
  • News

Study: You Really Can 'Work Smarter, Not Harder'

    Hacking Heroin

    “Hacking Heroin” was the first hackathon that Annie Rittgers, founder of Cincinnati-based consultancy firm 17a, had organized or even attended. “There will continue to be a lot of preventable overdose deaths and wasted potential if the opioid crisis continues... View Details
    • 26 Mar 2024
    • HBS Seminar

    Szu-Chi Huang, Stanford Graduate School of Business

      Better, Not Perfect

      Every day, you make hundreds of decisions. They’re largely personal, but these choices have an ethical twinge as well; they value certain principles and ends over others. Max H. Bazerman argues that we can better balance both dimensions—and we needn’t seek... View Details

      • August 2017
      • Case

      Hacking Heroin

      By: Mitchell Weiss and Sarah Mehta
      "Hacking Heroin" was the first hackathon that Annie Rittgers, founder of Cincinnati-based 17a, had organized or even attended. "There will continue to be a lot of preventable overdose deaths and wasted potential if the opioid crisis continues unabated," she said.... View Details
      Keywords: Public Entrepreneurship; Hackathon; Heroin; Opioids; Crowdsourcing; Public Sector; Entrepreneurship; Innovation and Invention; Collaborative Innovation and Invention; Health Pandemics; Public Administration Industry; Health Industry; Ohio; Cincinnati
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      • August 2019 (Revised October 2019)
      • Case

      Systems Design West

      By: Richard Ruback and Royce Yudkoff
      Jenn Braus (HBS 2013) was halfway through the 90-day exclusivity period for her proposed acquisition of Systems Design West (SDW). She had completed her business and accounting due diligence. Just as she was about to ask her lawyer to begin drafting the purchase... View Details
      Keywords: Acquisition; Price; Negotiation Offer; Decision Making
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      • Web

      Faculty & Research - Health Care

      Faculty & Research Health Minute: An Introduction to Faculty Research More Videos Professor Raffaella Sadun on Improving Care in Hospitals More Videos Professor John Beshears on how the nudge movement can improve healthy behavior John... View Details

        PRESENCE

        New York Times bestseller, Wall Street Journal bestseller, Washington Post bestseller, Chicago Tribune bestseller, Publishers Weekly bestseller, USA Today bestseller, Amazon "Best Books of December" pick and... View Details

        • Web

        Podcast - Business & Environment

        pilot programs at IKEA stores are reaching new customers, and how investments like RetourMatras are developing circular solutions for end-of-life mattresses. Karen also describes how policy, design, and customer nudges can accelerate... View Details
        • 24 Oct 2023
        • Research & Ideas

        When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

        at HBS. Luca’s work on labeling Black-owned businesses may reveal another way to nudge more support toward marginalized groups. According to Luca, recent efforts to address longstanding inequities, spurred by both the Black Lives Matter... View Details
        Keywords: by Jay Fitzgerald; Food & Beverage
        • Web

        Impact - Health Care

        areas. Impact Stories How the nudge movement can improve healthy behavior John Beshears Beyond Medical Devices: Filling in the Gaps at HBS Michael Chang Taking Advantage of Boston’s Health Care Ecosystem Martin Grasse Areas of Impact... View Details
        • 10 Jan 2024
        • Research & Ideas

        Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

        prevalent in all kinds of businesses, and the use of non-cash methods, such as paying on tablets or apps, became more prevalent. That has led to situations in which “price framing” can nudge consumers into tipping in unaccustomed... View Details
        Keywords: by Anna Lamb, Harvard Gazette
        • 01 Sep 2023
        • News

        That Was Then, This Is Now

        It started with a question. But before that, it started in the classroom. Tony Deifell (MBA 2002) loved the discussions in his LEAD course, taught by Professor (and now former Dean) Nitin Nohria; wanting to make them more tangible, Deifell adapted the idea of... View Details
        Keywords: Photographed by Tony Deifell (MBA 2002); edited by Julia Hanna. Above: Heidi Brooks, photographed in 2003 and 2023.; life experience; family; leadership
        • Web

        Impact Stories - Impact Stories

        Impact Stories Impact Stories Play How the nudge movement can improve healthy behavior John Beshears Beyond Medical Devices: Filling in the Gaps at HBS Michael Chang Taking Advantage of Boston’s Health Care Ecosystem Martin Grasse Play... View Details
        • 13 May 2024
        • Research & Ideas

        Picture This: Why Online Image Searches Drive Purchases

        product images. The team found that the images nudged shoppers to explore those narrower search queries. Some 5.5 percent of the test group searched for narrower queries suggested by the new refinement tool, compared to 1 percent of the... View Details
        Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail
        • 19 Dec 2022
        • Research & Ideas

        What Motivates People to Give Generously—and Why We Sometimes Don't

        does it discourage them from giving to charity B? How much am I just moving this money around, as opposed to increasing the pie? Zlatev: We briefly talked about this earlier, but another important open question is how some of these short-term View Details
        Keywords: by Jen McFarland Flint, HBS Alumni Bulletin
        • 16 Apr 2018
        • Research & Ideas

        Can Consumers Be Saved From Their Misguided Decisions?

        blunt solution like eliminating options may be a better alternative. “If you’re confident people are making a mistake but not very confident why, you may be better off in terms of not trying to nudge them but more bluntly get them to do... View Details
        Keywords: by Rachel Layne; Consulting; Retail
        • 17 Oct 2019
        • Research & Ideas

        ‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

        the product they’re being nudged toward evokes a stereotype about their gender. Suggesting that women will clamor for a product wrapped in pink packaging just because some marketer assumes that all women love pink can come across as... View Details
        Keywords: by Dina Gerdeman; Consumer Products
        • 18 Jan 2016
        • Research & Ideas

        Hazard Warning: The Unacceptable Cost of Toxic Workers

        side, but many more can be swayed. “There’s the mass in the middle where people are on the margin, and given the right nudges they will go for good or evil. So what those levers are and how to manage those, I definitely hope to learn more... View Details
        Keywords: by Roberta Holland