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23 Oct 2006
Research & Ideas

Will the “Long Tail” Work for Hollywood?

which is good news for the industry because it helps save on fixed cost. But unfortunately, the level of sales that today’s blockbusters achieve is disappointing when compared with earlier hits.” Given the trends documented in Elberse and... View Details

Keywords: by Julia Hanna; Entertainment & Recreation

November 2018 (Revised August 2020)
Case

The Reinvention of Kodak

By: Ryan Raffaelli and Christine Snively

The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details

Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy

September 2022 (Revised January 2023)
Case

Bear to Bull: An Analyst’s Journey with Netflix

By: Aiyesha Dey, Joseph Pacelli, Jennifer G. Lawson and Tom Quinn

Wedbush Securities analyst Michael Pachter said “hell freezing over” was more likely than him upgrading the “sell” rating he had maintained on movie and television streaming giant Netflix since 2011, despite meteoric subscriber and share price growth. In 2022, however,... View Details

Keywords: Accounting; Asset Pricing; Cash Flow; Investment; Stocks; Equity; Analysis; Attitudes; Financial Services Industry; Financial Services Industry; United States

October 2017
Case

Still Leading (B10): Louis Gossett Jr.— A New Role Erasing Racism

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

Louis (Lou) Gossett Jr.’s exemplary life included a groundbreaking career in entertainment and a bold and audacious goal to erase racism. From the Broadway stage to television and the movie screen, Gossett earned major accolades in his field, notably becoming the first... View Details

Keywords: Leadership; Advanced Leadership Initiative; Advanced Leadership; Change; Transition; Entrepreneurship; Social Entrepreneurship; Philanthropy and Charitable Giving; Prejudice and Bias

March 2020
Case

Hotstar

By: Krishna G. Palepu and Kairavi Dey

Hotstar was an online video streaming platform owned by Star India Private Limited, a wholly owned subsidiary of the Walt Disney Corporation. Since its launch in 2015, the platform had grown to offer over 100,000 hours of TV content, movies in nine Indian languages... View Details

Keywords: Corporate Entrepreneurship; Television Entertainment; Disruption; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; India; Mumbai

November 2016 (Revised May 2017)
Case

The Black List

By: Henry McGee and Sarah McAra

Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to... View Details

Keywords: Screenwriting; Independent Production; Hollywood; Film Development; Film Distribution; Film Financing; Manging Uncertainty; Barriers To Entry; Globalization; Digitalization; Film Entertainment; Entrepreneurship; Marketing; Media; Strategy; Motion Pictures and Video Industry; United States

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

immigrants. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54963 Judgment Aggregation in Creative Production: Evidence from the Movie Industry By: Luo, Hong, Jeffrey T. Macher, and... View Details

Keywords: Dina Gerdeman

October 2013 (Revised October 2013)
Case

Rhythm & Blues

The bankruptcy filing of Rhythm & Hues, who received an Oscar for the arresting visual effects in Life of Pi, raised questions about the challenges faced by the firms like it as well as the broader post-production industry. The rapid pace of technology certainly... View Details

Keywords: Post-production; Visual Effects; Digital; Entertainment; Animation Entertainment; Film Entertainment; Television Entertainment; Theater Entertainment; Job Cuts and Outsourcing; Information Technology; Internet and the Web; Applications and Software; Information Infrastructure; Motion Pictures and Video Industry; Los Angeles

October 2014 (Revised January 2016)
Case

IDEO: Human-Centered Service Design

By: Ryan W. Buell and Andrew Otazo

The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details

Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru

November 2009 (Revised August 2011)
Case

Warner Bros. Entertainment

By: Gary P. Pisano and Alison Berkley Wagonfeld

Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300... View Details

Keywords: Decision Choices and Conditions; Film Entertainment; Risk Management; Product Development; Strategic Planning; Projects; Sales; Motion Pictures and Video Industry

December 2014 (Revised April 2018)
Case

Dalian Wanda Group: The AMC Entertainment Acquisition (A)

When Dalian Wanda Group of China announced its plan to acquire the AMC Entertainment theatrical exhibition chain in the United States, many people in the U.S. were mystified. Unlike China where theatrical exhibition was experiencing rapid growth, the U.S. market was... View Details

Keywords: Dalian Wanda Group; AMC Entertainment; Wang Jianlin; Theater Entertainment; Film Entertainment; Acquisition; Mergers and Acquisitions; Foreign Direct Investment; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Business Strategy; Corporate Strategy; Expansion; Motion Pictures and Video Industry; China; United States

May 2007 (Revised April 2009)
Case

Netflix

By: Willy C. Shih, Stephen P. Kaufman and David Spinola

Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a... View Details

Keywords: Business Model; Film Entertainment; Disruptive Innovation; Growth and Development Strategy; Distribution Channels; Service Delivery; Renting or Rental; Competitive Strategy; Motion Pictures and Video Industry

February 2015 (Revised April 2018)
Supplement

Dalian Wanda Group: The AMC Entertainment Acquisition (B)

When Dalian Wanda Group of China announced its plan to acquire the AMC Entertainment theatrical exhibition chain in the United States, many people in the U.S were mystified. Unlike China where theatrical exhibition was experiencing rapid growth, the U.S. market was... View Details

Keywords: AMC Entertainment; Wanda Group; Wang Jianlin; Theater Entertainment; Film Entertainment; Acquisition; Mergers and Acquisitions; Foreign Direct Investment; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Business Strategy; Expansion; Motion Pictures and Video Industry; China; United States

December 2003 (Revised April 2004)
Case

Blockbuster Inc. & Technological Substitution (C): The Internet Changes the Game

Investigates how the rise of the Internet as a vehicle for renting and buying movies has disrupted the video rental industry and how market leader Blockbuster Inc. can and should respond to these developments. Explores how the emergence of e-commerce affects the degree... View Details

Keywords: Organizational Change and Adaptation; Risk and Uncertainty; Decisions; Technological Innovation; Competition; Change Management; Service Industry; Service Industry

July–August 2024
Article

The Middle Path to Innovation

By: Regina E. Herzlinger, Duke Rohlen, Ben Creo and Will Kynes

Too many companies are failing to innovate. One reason, say the authors, is the polarized approach companies take to innovation. At one end of the spectrum, corporate R&D efforts tend to focus on product refreshes and incremental line upgrades that generate modest... View Details

Keywords: Innovation Strategy; Medical Devices and Supplies Industry

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February 2019 (Revised November 2021)
Case

MoviePass

Mitch Lowe, the CEO of MoviePass, was having trouble convincing people of the viability of the company's business model. The company was building a multi-sided platform and was planning to extract value from increasing traffic to movie theaters through a number of... View Details

Keywords: Start-up; Start-up Growth; Start-ups; Business Model Innovation; Business Model; Innovation and Invention; Multi-Sided Platforms; Business Startups; Planning; Motion Pictures and Video Industry; United States

December 2008 (Revised March 2009)
Supplement

The Metropolitan Opera (B)

By: Anita Elberse and Crissy Perez

In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received... View Details

Keywords: Technology Adoption; Arts; Fine Arts Industry

December 2008 (Revised March 2009)
Case

The Metropolitan Opera (A)

By: Anita Elberse and Crissy Perez

In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received... View Details

Keywords: Arts; Technological Innovation; Marketing Strategy; Nonprofit Organizations; Competitive Advantage; Entertainment and Recreation Industry

November 2010 (Revised February 2011)
Case

Hollywood in India: Protecting Intellectual Property (A)

By: Lakshmi Iyer and Namrata Arora

In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in Indian and international markets. What strategies should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy... View Details

Keywords: Crime and Corruption; Copyright; Lawsuits and Litigation; Emerging Markets; Business Strategy; Motion Pictures and Video Industry; India

August 2014
Case

Netflix in 2011

By: Willy Shih and Stephen Kaufman

Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details

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