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      MotivationRemove Motivation →

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      • January 2024
      • Supplement

      Winning Business at Russell Reynolds

      By: Ethan Bernstein and Cara Mazzucco
      In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and... View Details
      Keywords: Restructuring; Talent and Talent Management; Compensation and Benefits; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Motivation and Incentives; Consulting Industry
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      Bernstein, Ethan, and Cara Mazzucco. "Winning Business at Russell Reynolds." Harvard Business School Multimedia/Video Supplement 424-704, January 2024.
      • December 2023
      • Article

      Discerning Saints: Moralization of Intrinsic Motivation and Selective Prosociality at Work

      By: Mijeong Kwon, Julia Lee Cunningham and Jon M. Jachimowicz
      Intrinsic motivation has received widespread attention as a predictor of positive work outcomes, including employees’ prosocial behavior. In the current research, we offer a more nuanced view by proposing that intrinsic motivation does not uniformly increase prosocial... View Details
      Keywords: Motivation and Incentives; Behavior; Moral Sensibility; Employees
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      Kwon, Mijeong, Julia Lee Cunningham, and Jon M. Jachimowicz. "Discerning Saints: Moralization of Intrinsic Motivation and Selective Prosociality at Work." Academy of Management Journal 66, no. 6 (December 2023): 1625–1650.
      • 2023
      • Working Paper

      The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through

      By: Holly Dykstra, Shibeal O'Flaherty and A.V. Whillans
      Behavioral interventions often focus on reducing friction to encourage behavior change. In contrast, we provide evidence that adding friction can promote long-term behavior change when behaviors involve repeated costly efforts over longer time horizons. In... View Details
      Keywords: Friction; Behavior; Environmental Sustainability; Transportation; Outcome or Result
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      Dykstra, Holly, Shibeal O'Flaherty, and A.V. Whillans. "The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through." Harvard Business School Working Paper, No. 24-020, October 2023.
      • 2025
      • Working Paper

      Better Keep the Twenty Dollars: Incentivizing Innovation in Open Source

      By: Annamaria Conti, Vansh Gupta, Jorge Guzman and Maria P. Roche
      Open source is key to innovation yet is assumed to be done largely through intrinsic motivation. How can we incentivize it? In this paper, we examine the impact of a program providing monetary incentives to motivate innovators to contribute to open source. The Sponsors... View Details
      Keywords: Open Source; Innovation; Incentives; Financial Rewards; Crowding Out; Open Source Distribution; Innovation and Invention; Motivation and Incentives; Technology Industry
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      Conti, Annamaria, Vansh Gupta, Jorge Guzman, and Maria P. Roche. "Better Keep the Twenty Dollars: Incentivizing Innovation in Open Source." Harvard Business School Working Paper, No. 24-014, September 2023. (Revised January 2025. NBER Working Paper Series, No. 31668, September 2023)
      • August 2023 (Revised March 2024)
      • Case

      Arla Foods: Data-Driven Decarbonization (A)

      By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal
      The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details
      Keywords: Dairy Industry; Business Earnings; Agribusiness; Animal-Based Agribusiness; Acquisition; Mergers and Acquisitions; Decision Making; Decisions; Voting; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Green Technology; Pollution; Moral Sensibility; Values and Beliefs; Financial Strategy; Price; Profit; Revenue; Food; Geopolitical Units; Global Strategy; Ownership Type; Cooperative Ownership; Performance Efficiency; Performance Evaluation; Problems and Challenges; Natural Environment; Science-Based Business; Business Strategy; Commercialization; Cooperation; Corporate Strategy; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; United Kingdom; European Union; Germany; Denmark; Sweden; Luxembourg; Belgium
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      Parzen, Michael, Michael W. Toffel, Susan Pinckney, and Amram Migdal. "Arla Foods: Data-Driven Decarbonization (A)." Harvard Business School Case 624-003, August 2023. (Revised March 2024.)
      • August 2023 (Revised January 2024)
      • Supplement

      Arla Foods: Data-Driven Decarbonization (B)

      By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal
      The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details
      Keywords: Dairy Industry; Earnings Management; Environmental Accounting; Animal-Based Agribusiness; Mergers and Acquisitions; Decisions; Voting; Climate Change; Environmental Regulation; Environmental Sustainability; Green Technology; Pollution; Moral Sensibility; Values and Beliefs; Financial Strategy; Price; Profit; Revenue; Food; Geopolitical Units; Cross-Cultural and Cross-Border Issues; Global Strategy; Cooperative Ownership; Performance Efficiency; Performance Evaluation; Problems and Challenges; Natural Environment; Science-Based Business; Business Strategy; Commercial Banking; Cooperation; Corporate Strategy; Motivation and Incentives; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; United Kingdom; European Union; Denmark; Sweden; Luxembourg; Belgium
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      Parzen, Michael, Michael W. Toffel, Susan Pinckney, and Amram Migdal. "Arla Foods: Data-Driven Decarbonization (B)." Harvard Business School Supplement 624-036, August 2023. (Revised January 2024.)
      • August 2023 (Revised February 2024)
      • Case

      Toby Norman: Is Passion Enough for Simprints to Thrive?

      By: Jon M. Jachimowicz, Amram Migdal and Max Hancock
      As co-founder and CEO of Simprints—a social enterprise with the mission to “transform the way the world fights poverty"—Toby Norman was at a crossroads. His organization had developed ground-breaking technology used to verify aid delivery, reached more than 2.5 million... View Details
      Keywords: Mission and Purpose; Motivation and Incentives; Social Enterprise; Employees; Growth and Development Strategy
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      Jachimowicz, Jon M., Amram Migdal, and Max Hancock. "Toby Norman: Is Passion Enough for Simprints to Thrive?" Harvard Business School Case 424-015, August 2023. (Revised February 2024.)
      • August 2023
      • Technical Note

      Two Ways of Pursuing a Calling

      By: Leslie Perlow and Hannah Weisman
      Work can be a means to a financial end, a stepping stone to higher-level jobs, or a meaningful end in itself: a calling. The technical note provides an overview of two different ways people can pursue a calling: with an internal focus or external focus. View Details
      Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Motivation and Incentives; Human Needs; Satisfaction; Mission and Purpose; Health Industry; Music Industry; Education Industry; Fine Arts Industry; Motion Pictures and Video Industry
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      Perlow, Leslie, and Hannah Weisman. "Two Ways of Pursuing a Calling." Harvard Business School Technical Note 424-023, August 2023.
      • August 2023
      • Background Note

      Pricing and Customer Psychology

      By: Elie Ofek
      This note provides an overview of how psychological principles may be used as part of a seller’s pricing strategy. The note defines the concept of psychological pricing and explains the motivations for firms to engage in it. Prominent practices and tactics, with... View Details
      Keywords: Price; Marketing Strategy; Consumer Behavior
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      Ofek, Elie. "Pricing and Customer Psychology." Harvard Business School Background Note 524-019, August 2023.
      • July 2023
      • Article

      Marketplace Scalability and Strategic Use of Platform Investment

      By: Jin Li, Gary Pisano, Richard Xu and Feng Zhu
      The scalability of a marketplace depends on the operations of the marketplace platform as well as its sellers’ capacities. In this study, we explore one strategy that a marketplace platform can use to enhance its scalability: providing an ancillary service to sellers.... View Details
      Keywords: Two-sided Platforms; Services; Digital Platforms
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      Li, Jin, Gary Pisano, Richard Xu, and Feng Zhu. "Marketplace Scalability and Strategic Use of Platform Investment." Management Science 69, no. 7 (July 2023): 3958–3975.
      • 2023
      • Book

      The State and Capitalism in China

      By: Meg Rithmire, Margaret M. Pearson and Kellee S. Tsai
      This element explains China's political economic evolution from state socialist economy to a reform era state capitalism model to a more politicized, risk management approach we call "party-state capitalism." We emphasize the internal and external sources of perceived... View Details
      Keywords: China's Political Economy; State Capitalism; State-business Relations; State Ownership; Economic Systems; Government and Politics; Governing Rules, Regulations, and Reforms; Business and Government Relations; China
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      Rithmire, Meg, Margaret M. Pearson, and Kellee S. Tsai. The State and Capitalism in China. Cambridge Elements, Elements in Politics and Society in East Asia. New York: Cambridge University Press, 2023.
      • June 14, 2023
      • Article

      Research: Your Love for Work May Alienate Your Colleagues

      By: Mijeong Kwon, Julia Lee Cunningham and Jon M. Jachimowicz
      Research shows that employees who are passionate about their work are more productive, innovative, and collaborative. New research suggests that these employees also see passion for work as a moral imperative, and they’re more likely to judge colleagues who are... View Details
      Keywords: Employees; Motivation and Incentives
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      Kwon, Mijeong, Julia Lee Cunningham, and Jon M. Jachimowicz. "Research: Your Love for Work May Alienate Your Colleagues." Harvard Business Review (website) (June 14, 2023).
      • 2023
      • Working Paper

      Location-Specificity and Geographic Competition for Remote Workers

      By: Thomaz Teodorovicz, Prithwiraj Choudhury and Evan Starr
      The precipitous growth of remote work has given rise to a new phenomenon: geographic competition between localities for the physical presence of remote workers. Remote workers with high general human capital may create value for their new destinations and reverse net... View Details
      Keywords: Remote Work; Human Capital; Geographic Location; Civil Society or Community; Motivation and Incentives
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      Teodorovicz, Thomaz, Prithwiraj Choudhury, and Evan Starr. "Location-Specificity and Geographic Competition for Remote Workers." Harvard Business School Working Paper, No. 23-071, May 2023.
      • June 2023
      • Article

      Can Purpose Foster Stakeholder Trust in Corporations

      By: Ranjay Gulati and Franz Wohlgezogen
      As part of institutional changes toward more responsible capitalism, firms increasingly articulate a purpose beyond simply profit as a central tenet of their governance. Management scholarship has noted the potential advantages of such purpose-focus for stakeholder... View Details
      Keywords: Stakeholder Management; Moral Identity; Mission and Purpose; Trust; Corporate Governance; Business and Stakeholder Relations
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      Gulati, Ranjay, and Franz Wohlgezogen. "Can Purpose Foster Stakeholder Trust in Corporations." Strategy Science 8, no. 2 (June 2023): 270–287.
      • 2023
      • Chapter

      Economic Globalization and Populism in Latin America and Beyond

      By: Paula Rettl
      Both populism and economic globalization have been on the rise in the last decades, motivating increasing scholarly attention to the phenomena and their relationship (see Rodrik 2021 for a recent review). However, the relationship between populism and economic... View Details
      Keywords: Populism; Economic Globalization; Latin America; Economy; Macroeconomics; Economics; Globalized Economies and Regions; Globalization; Political Elections; Government and Politics; Finance; Geographic Location; Latin America
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      Rettl, Paula. "Economic Globalization and Populism in Latin America and Beyond." Chap. 5 in Right-Wing Populism in Latin America and Beyond, edited by Anthony W. Pereira, 1967–1987. Routledge, 2023.
      • May 2023
      • Technical Note

      Dynamic Pricing: Timing is Everything

      By: Elie Ofek
      This note provides a comprehensive exposition to the topic of dynamic pricing (whereby the fee customers are charged is time-dependent). It covers the motivation for firms to engage in dynamic pricing, provides a typology of the main formats dynamic pricing can take,... View Details
      Keywords: Dynamic Pricing; Price
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      Ofek, Elie. "Dynamic Pricing: Timing is Everything." Harvard Business School Technical Note 523-110, May 2023.
      • 2023
      • Working Paper

      El Dorado Lost: Local Elites, Real Estate and the Education Business in China

      By: Geoffrey Jones and Yuhai Wu
      This working paper examines the evolving, complex and multifaceted relationship between the real estate industry and the education sector in China. The current crises in the private education and real estate sectors caused by policy shifts reflect the inter-meshing of... View Details
      Keywords: Business and Government Relations; Policy; Government and Politics; Economic Sectors; Education Industry; Real Estate Industry; China
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      Jones, Geoffrey, and Yuhai Wu. "El Dorado Lost: Local Elites, Real Estate and the Education Business in China." Harvard Business School Working Paper, No. 23-065, May 2023.
      • 2023
      • Working Paper

      Causes and Consequences of State Violence against Civilians: The Rohingya of Myanmar

      By: C. Austin Davis, Paula Lopez-Pena, A. Mushfiq Mobarak and Jaya Wen
      The Rohingya crisis is a severe, ongoing conflict involving large-scale violence and forced displacement, yet its causes are contested and its consequences lack systematic documentation. We marshal a variety of existing and original data to shed light on its drivers,... View Details
      Keywords: War; Conflict and Resolution; Motivation and Incentives; Developing Countries and Economies; Myanmar
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      Davis, C. Austin, Paula Lopez-Pena, A. Mushfiq Mobarak, and Jaya Wen. "Causes and Consequences of State Violence against Civilians: The Rohingya of Myanmar." Working Paper, August 2023.
      • 2023
      • Article

      Conduit Incentives: Eliciting Cooperation from Workers Outside of Managers' Control

      By: Susanna Gallani
      Can managers use monetary incentives to elicit cooperation from workers they cannot reward for their efforts? I study “conduit incentives,” an innovative incentive design, whereby managers influence bonus-ineligible workers’ effort by offering bonus-eligible employees... View Details
      Keywords: Organizational Behavior Modification; Peer Monitoring; Persistence Of Performance Improvements; Crowding Out; Implicit Incentives; Compensation; Healthcare; Social Pressure; Image Motivation; Incentives; Motivation; Performance; Behavior; Motivation and Incentives; Compensation and Benefits; Governing Rules, Regulations, and Reforms; Organizational Culture; Health Industry; California
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      Gallani, Susanna. "Conduit Incentives: Eliciting Cooperation from Workers Outside of Managers' Control." Accounting Review 93, no. 3 (2023): 1–28.
      • May–June 2023
      • Article

      Unmasking Behaviors During the Pandemic with Video Analytics

      By: Shunyuan Zhang, Kaiquan Xu and Kannan Srinivasan
      In 2020, as the novel coronavirus spread globally, face masks were recommended in public settings to protect against and slow down viral transmission. People complied to varying extents, and their reactions may have been driven by a variety of psychological factors.... View Details
      Keywords: COVID-19 Pandemic; Social Influence; Social Norms; Health Pandemics; Behavior
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      Zhang, Shunyuan, Kaiquan Xu, and Kannan Srinivasan. "Unmasking Behaviors During the Pandemic with Video Analytics." Marketing Science 42, no. 3 (May–June 2023): 440–450.
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