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Publications

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  • All HBS Web  (915)
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  • All HBS Web  (915)
    • People  (1)
    • News  (199)
    • Research  (621)
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← Page 3 of 915 Results →
  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019. (Revised February 2024.)
  • 2015
  • Working Paper

Mobile Money Services—Design and Development for Financial Inclusion

By: Rajiv Lal and Ishan Sachdev
Mobile money services are being deployed rapidly across emerging markets as a key tool to further the goal of financial inclusion. Financial inclusion, the development of novel methods to enable individuals at the base of the pyramid to access formal financial services... View Details
Keywords: Social Marketing; Poverty; Emerging Markets; Product Launch; Economic Growth; Financial Services Industry
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Lal, Rajiv, and Ishan Sachdev. "Mobile Money Services—Design and Development for Financial Inclusion." Harvard Business School Working Paper, No. 15-083, April 2015. (Revised July 2015.)
  • November 2024
  • Case

Ather Energy: The Future of Mobility

By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen
Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details
Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Business Startups; Growth and Development Strategy; Brands and Branding; Product Launch; Product Positioning; Business Strategy; Segmentation; Asia; India
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Zhang, Shunyuan, Kannan Srinivasan, and Malini Sen. "Ather Energy: The Future of Mobility." Harvard Business School Case 525-040, November 2024.
  • August 2010 (Revised May 2015)
  • Teaching Note

Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged)

By: Sunil Gupta
Teaching Note for 510063 and 512082 View Details
Keywords: Banks and Banking; Strategy; Customers; Technology Adoption; Decisions; Product Launch; Mobile Technology; Banking Industry
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Gupta, Sunil. "Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged)." Harvard Business School Teaching Note 511-053, August 2010. (Revised May 2015.)
  • April 2024 (Revised February 2025)
  • Teaching Note

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
Teaching Note for HBS Case No. 724-360.The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the... View Details
Keywords: Business Model; Value Creation; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Business Startups; Growth and Development Strategy; Business Strategy; Product Marketing; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, Gamze Yucaoglu, and Jordan Mitchell. "eBee: Affordable Mobility for Africa." Harvard Business School Teaching Note 724-435, April 2024. (Revised February 2025.)
  • June 2011 (Revised June 2012)
  • Case

Sephora Direct: Investing in Social Media, Video, and Mobile

By: Elie Ofek and Alison Berkley Wagonfeld
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting
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Ofek, Elie, and Alison Berkley Wagonfeld. "Sephora Direct: Investing in Social Media, Video, and Mobile." Harvard Business School Case 511-137, June 2011. (Revised June 2012.)
  • March 2022
  • Case

In Data We Trust: Be Mobile Africa and Furthering Financial Inclusion Across the African Continent

By: Lauren Cohen, Grace Headinger and Pierre Marchesseault
To Cédric Jeannot, leveraging technology to promote financial inclusion was personal. After no established financial institution would accept his technology platform to lower transaction costs for free, Jeannot launched FinTech company Be Mobile Africa in May 2020.... View Details
Keywords: Finance; Fintech; Emerging Market; Fundraising; Financial Inclusion; Strategy; Expansion; Management; Entrepreneurship; Personal Finance; Corporate Social Responsibility and Impact; Growth and Development Strategy; Financial Services Industry; Banking Industry; Africa; Togo; Nigeria; Ghana
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Cohen, Lauren, Grace Headinger, and Pierre Marchesseault. "In Data We Trust: Be Mobile Africa and Furthering Financial Inclusion Across the African Continent." Harvard Business School Case 222-073, March 2022.
  • 02 Feb 2015
  • Working Paper Summaries

Mobile Money: The Effect of Service Quality and Competition on Demand

Keywords: by Karthik Balasubramanian & David F. Drake; Banking
  • September 2021 (Revised February 2023)
  • Case

Harambe: Mobilizing Capital in Africa

By: Anywhere (Siko) Sikochi, Dilyana Karadzhova Botha and Francesco Tronci
Harambe was a non-profit organization whose mission was to build an ecosystem to identify promising young African entrepreneurs and provide them access to training, markets, capital, and support networks. From 2007 to 2021, Harambe had grown to a network of 367... View Details
Keywords: Entrepreneurship; Nonprofit Organizations; Business Model; Strategy; Organizational Structure; Business Startups; Capital; Venture Capital; Social and Collaborative Networks; Networks; Developing Countries and Economies; Emerging Markets; Africa; South Africa
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Sikochi, Anywhere (Siko), Dilyana Karadzhova Botha, and Francesco Tronci. "Harambe: Mobilizing Capital in Africa." Harvard Business School Case 122-021, September 2021. (Revised February 2023.)
  • 2000
  • Chapter

Strategies of Consumer Group Mobilization

By: Gunnar Trumbull
Keywords: Customer Relationship Management; Consumer Behavior; Marketing Strategy; Groups and Teams
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Trumbull, Gunnar. "Strategies of Consumer Group Mobilization." In Material Politics: The State and Consumer Society, edited by Martin Daunton and Matthew Hilton. Oxford: Berg, 2000.
  • 26 Jun 2017
  • Working Paper Summaries

Inventory Management for Mobile Money Agents in the Developing World

Keywords: by Karthik Balasubramanian, David F. Drake, and Douglas Fearing; Financial Services; Banking
  • 15 May 2015
  • Working Paper Summaries

Mobile Money Services-Design and Development for Financial Inclusion

Keywords: by Rajiv Lal & Ishan Sachdev; Banking
  • 05 Aug 2015
  • News

Mobilizing the Public to Fight Bribery

“Corruption is a great untapped market,” Henry Motte-Munoz (MBA 2013) says with a laugh. “Not many competitors and customer interest is quite high.” It’s a market he’s helping to disrupt using Bantay, an NGO he cofounded while at HBS,... View Details
Keywords: Constantine von Hoffman; Executive, Legislative, and Other General Government Support; Government
  • October 2007
  • Module Note

Managing Networked Businesses: Network Mobilization Module

By: Thomas R. Eisenmann
Keywords: Network Effects; Management
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Eisenmann, Thomas R. "Managing Networked Businesses: Network Mobilization Module." Harvard Business School Module Note 808-079, October 2007.
  • September 1996 (Revised May 1997)
  • Case

Mobil USM&R (C): Lubricants Business Unit

By: Robert S. Kaplan
The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an... View Details
Keywords: Balanced Scorecard; Employees; Customization and Personalization; Performance Evaluation; Measurement and Metrics; Management Teams; Projects; Energy Industry; Mining Industry; United States
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Kaplan, Robert S. "Mobil USM&R (C): Lubricants Business Unit." Harvard Business School Case 197-027, September 1996. (Revised May 1997.)
  • 12 Mar 2024
  • Blog Post

IFC India: Electric Mobility in India

established players transition from internal combustion engines (ICE) to electric vehicles, it will be intriguing to observe Ather Energy's progress and how they respond to evolving market dynamics. Tarun Mehta, CEO of Ather Energy Log9... View Details
  • July 2012 (Revised April 2014)
  • Case

Research In Motion: The Mobile OS Platform War

By: Alan MacCormack, Brian Dunn and Chris F. Kemerer
The case describes competition in the market for smart phones in the US, and the position of one player, Research In Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor... View Details
Keywords: Innovation; Product Development; Technology Strategy; Platform Strategy; Software; Hardware; Technological Innovation; Innovation Strategy; Information Infrastructure; Mobile and Wireless Technology; Digital Platforms; Applications and Software; Telecommunications Industry; Technology Industry; Canada; United States
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MacCormack, Alan, Brian Dunn, and Chris F. Kemerer. "Research In Motion: The Mobile OS Platform War." Harvard Business School Case 613-001, July 2012. (Revised April 2014.)
  • September 1996 (Revised September 1999)
  • Case

Mobil USM&R (A): Linking the Balanced Scorecard

By: Robert S. Kaplan
The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit turnaround. He transforms the strongly centralized, functionally-organized division into 17 independent business units and 14 internal service companies. The... View Details
Keywords: Organizational Change and Adaptation; Measurement and Metrics; Management Practices and Processes; Organizational Design; Balanced Scorecard; Corporate Strategy; Mining Industry; Energy Industry
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Kaplan, Robert S. "Mobil USM&R (A): Linking the Balanced Scorecard." Harvard Business School Case 197-025, September 1996. (Revised September 1999.)
  • September 2003 (Revised June 2007)
  • Case

Virgin Mobile USA: Pricing for the Very First Time

Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details
Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States
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McGovern, Gail J. "Virgin Mobile USA: Pricing for the Very First Time." Harvard Business School Case 504-028, September 2003. (Revised June 2007.)
  • June 2005 (Revised January 2008)
  • Case

Good Technology: Empowering Mobility Around the Globe (A)

By: Geoffrey G. Jones and Adam Minnick
Describes the global growth of Good Technology, a Silicon Valley start-up in wireless handheld computing software and service. Reviews the evaluation of wireless standards, the emergence of the world wireless market for voice and data, and the growth of the major firms... View Details
Keywords: Business Startups; Entrepreneurship; Globalized Firms and Management; Partners and Partnerships; Expansion; Wireless Technology; Communications Industry; Technology Industry; California
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Jones, Geoffrey G., and Adam Minnick. "Good Technology: Empowering Mobility Around the Globe (A)." Harvard Business School Case 805-139, June 2005. (Revised January 2008.)
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