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Publications

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  • All HBS Web  (501)
    • News  (55)
    • Research  (398)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (135)

Show Results For

  • All HBS Web  (501)
    • News  (55)
    • Research  (398)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (135)
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  • 01 Mar 2006
  • News

The Producers

on 4,000 screens and try to recoup everything as fast as you can with a blitz of advertising over the first weekend.” Clearly, there are easier ways to earn a living than to produce movies — but few other businesses create a product for... View Details
Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information
  • 04 Dec 2019
  • News

Skydeck Live: The Case for Funding Female Founders

and series B financing? Dodi: Definitely. The bulk of venture capital comes from institutions, whether they be pension funds or endowments. But their ticket, their minimum investment size is typically $10 million or even more, and they... View Details
  • 01 Mar 2004
  • News

Toy Story

Neurosmith. In many ways, Abercrombie was at the right place at the right time. The price of computer chips was plummeting, making it possible to deliver a lot of learning at an affordable price. After researching how children learn,... View Details
Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 01 Dec 2011
  • News

Li & Fung's Global Footprint

entire supply chain, from purchasing thread to delivering finished goods complete with price tags to individual stores. William Fung (MBA 1972) and his older brother, Victor (PhD 1971), who taught at HBS for four years, are the third... View Details
Keywords: Roger Thompson; Miscellaneous Manufacturing; Manufacturing; Wholesale Trade
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

sheet of blue tarp for shade, waiting for fares. Often, their only advertisement was a small hand-drawn sign tied to a post with a bit of wire. “Seventy-five percent of their time ... they were actually idle,” Makarim told a crowd... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 01 Dec 2016
  • News

Alumni Books of 2016

a product or service, any business can improve its innovation track record, creating products that customers will pay premium prices to bring into their lives. Entrepreneurs in Every Generation: How Successful Family Businesses Develop... View Details
  • 01 Jun 2015
  • News

Screen Grab

shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Mar 2004
  • News

Ron Shaich’s Café Society

Ron Shaich (MBA 1978) is cofounder, chairman, and CEO of Panera Bread, the fast-growing bakery-café chain with over six hundred locations in mostly suburban markets across the United States. Panera’s ability to deliver high-quality food at reasonable View Details
Keywords: Susan Young; Food Services and Drinking Places; Hospitality
  • 01 Sep 2008
  • News

The Levitt Brand

30, 1975). “In our very first class he opened my eyes to how people are motivated to make decisions. Before, I thought as an engineer — the best attributes and the best price sells the product. From that day on I focused my attention on... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 1996
  • News

Reinventing Marketing

advertising industry. Other important work is being done by four new assistant professors, including Narakesari Narayandas's study of long-term relationships between manufacturers and vendors, Susan M. Fournier's work on customers' brand... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

a rising corporate attorney, was charged with murdering his lover, also a rising advertising executive in Manhattan. The dramatic trial that followed this incident played out for several years, mirroring the loss of sensibility to crime,... View Details
  • 05 Mar 2020
  • News

Green Light

retailers’ distribution center network,” says Lo, meaning they’d build a farm at these centralized locations—23 of them to be exact. “We see a minimum of 23 megafarms.” A megafarm? “Somewhere between 1 and 10 tons [of production] a day,”... View Details
Keywords: Dan Morrell; photographed by Scott Nobles
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