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Show Results For
- All HBS Web
(72)
- News (20)
- Research (47)
- Multimedia (2)
- Faculty Publications (27)
- Portrait Project
Ryan Kennedy
I have a special place in my heart for McDonald's. Not the Happy Meals or golden fries. I value the opportunity that McDonald's provided my family. My dad started work there at age sixteen, and my mom joined soon after. Both worked... View Details
John R. Simplot
utilized government funding to build a fertilizer empire, gaining 15% of the market in 1968. Simplot’s other achievements included the creation of processes to de-hydrate potatoes and freeze dry french fries, the latter of which earned him a lucrative contract with... View Details
Keywords: Food & Tobacco
- 29 Aug 2016
- Blog Post
First Year at HBS: A Foundation for Business
latest round of financing The RC has given me the knowledge to critically examine anyone of these major business stories and think about the root causes, implications, execution, and risks. Take for example McDonald's rolling out all day... View Details
- 02 Oct 2000
- Research & Ideas
The Dubious Logic of Global Megamergers
a path. Take the case of Tricon, the owner-franchiser of the KFC, Pizza Hut, and Taco Bell fast-food chains. Tricon's international strategy explicitly targets markets in which McDonald's has already established a significant presence,... View Details
Keywords: by Pankaj Ghemawat & Fariborz Ghadar
- 31 Aug 2016
- News
Managing McDonald’s Makeover
"He has poured his heart and soul into this business, and cultivated some really strong relationships." Easterbrook would go on to say about Kempczinski that it’s “rare to find a leader that's both a strong strategic thinker and has the operational mindset to get... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
ourselves). Happy Money provides valuable information not only for pleasure-seeking consumers, but also for companies looking to increase the happiness of both employees and customers. The following excerpt describes how the power of limited access led to fanatical... View Details
Keywords: Re: Michael I. Norton
- Portrait Project
Monica Sharma
It began with a pack of Legos from a McDonald's Happy Meal. A few plastic blocks were meant to be a helicopter, but I quickly transformed them into a multipurpose vehicle — a boat and time machine. To me, Legos were not inconsequential... View Details
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
Food used to be just sustenance, but now it's news. The president of the United States falls for McDonald's and KFC. In Portland, resentment is growing over white street vendors who sell ethnic foods. Ikea is starting a food incubator for... View Details
- 01 Jun 1998
- News
New Releases
Franchise Organizations by Jeffrey L. Bradach (Harvard Business School Press) How much impact do chains such as Pizza Hut and McDonald's have on today's economy? Here are some telling numbers: a new franchise opens in the United States... View Details
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
passion for coffee, no longer had time to dialogue with customers. The brand experience declined as waiting times increased. Moreover, the price premium for a Starbucks coffee seemed less justifiable for grab and go customers as View Details
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
theme. Silverthorne: In general, what effect will the war and the perceived unilateral tactics of the president have on the reception of American brands overseas? Quelch: During the 1990s, American brands such as Coca-Cola, Marlboro, and View Details
Keywords: by Sean Silverthorne
- 10 Apr 2007
- First Look
First Look: April 10, 2007
structures in the European Union and Japan. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707471 McDonald's Corp.: Managing a Sustainable Supply Chain Harvard Business School Case 907-414 View Details
Keywords: Martha Lagace
- 31 Jul 2014
- Research & Ideas
A Scholarly Crowd Explores Crowdsourcing
industry, finding that 17 percent were funding direct competitors in the same portfolio. One result: 30 percent fewer product introductions. McDonald's advice: Make sure your investment partner is acting in the best interests of your... View Details
Keywords: by Sean Silverthorne
- 16 May 2011
- Research & Ideas
What Loyalty? High-End Customers are First to Flee
service-level strategy better than one that varies by market? There is something to be said for and against both approaches. While there are certainly cost benefits to service standardization (Buell cites McDonald's as an example), the... View Details
Keywords: by Julia Hanna
- 01 Mar 2005
- News
A Dog’s Best Friend: Jim Hawes’s Charles River Rescue
offices in Hong Kong, Shanghai, and Singapore. Our successes have included bringing to Asia in a joint venture: McDonald's (Hong Kong, Singapore, South China), IKEA, Stanford Dialysis clinics in eight Asian countries, etc. Failures we... View Details
- 01 Oct 1998
- News
A Long and Winding Road
the Charles. A passionate Gloria Steinem rocked us with her irreverence. From Washington, George Romney and Caspar Weinberger took the campus by storm. Ray Kroc of McDonald's reminded us, "I still put my pants on one leg at a time," when... View Details
Keywords: Wayne R. Vibert (MBA 1973)
- Web
Board Diversity Network: 2024 Fall Events Recap - Blog: RGE Report
and also serves on the boards of the USAA, Fluence, Host Hotels & Resorts, and more. Ann Lucena (MBA 2012) serves on the Board of Directors of Cerus Corporation (NASDAQ: CERS), FeedbackNow, and more. Kristy Cunningham (MBA 1998) has served on the boards of Hess Retail,... View Details
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
accountability vary by level in most organizations—in general, they are wider at the top of a company and narrower at the bottom. The CEO of McDonald's has a wide span of accountability that encompasses stock price, earnings per share,... View Details
Keywords: by Robert Simons
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
Rings'—capital T, capital R—are arguably one of the most recognized brand symbols in the world. By definition, companies want to cobrand with the Olympics, at least when they aren't laden with problems. Big names such as Coca-Cola (an Olympic sponsor since 1928) and... View Details
- 01 Oct 2000
- News
Books
longest-running and most successful media strategy in U.S. advertising history," according to Advertising Age. McCraw reminds readers that despite the present-day size of behemoths such as McDonald's and Ford Motor Company, each began as... View Details