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- Faculty Publications (31)
Show Results For
- All HBS Web (100)
- Faculty Publications (31)
- 2009
- Working Paper
The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making
By: Roy Y.J. Chua and Xi Zou
Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details
Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury
Chua, Roy Y.J., and Xi Zou. "The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making." Harvard Business School Working Paper, No. 10-034, November 2009.
- 12 Mar 2021
- News
My Favorite Case
“Hesper Silver” Ray Baxter (MBA 1975), Lawrence Honig (MBA 1975) “Hambrecht & Quist” Steve Wilson (MBA 1989) “Finale” Amy Lieb (MBA 2001) “Carter Racing” Arijit Roy (MBA 2007) “Manila Water Company” Senthilkumar Rajendran (SELP 4, 2019)... View Details
- Web
Winners & Runners-Up | New Venture Competition
Unlocks post-harvest services of storage, credit, and market linkage for smallholder farmers. Alumni Track, 2019 Blueland Gina Pak (MBA 2015), CMO Alumni Track Winner Taking the weight and waste out of your everyday products. X-COR... View Details
- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
does it take to find a reliable vaccine? What can you tell ... Could you just help me understand what does it take? Frazier: Well, first of all, it takes a lot of time. I think the record for the fastest vaccine ever brought to market was... View Details
- 11 Aug 2003
- Research & Ideas
Why Budgeting Kills Your Company
The average billion-dollar company spends as many as 25,000 person-days per year putting together the budget. If this all paid off in shareholder return, that would be fine. But few organizations can make that claim. In fact, many firms now question the View Details
Keywords: by Loren Gary
- 23 May 2023
- Research & Ideas
Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'
Midwesterner raised on a dairy farm, and Roy Whitcomb Riley, a Black Southerner, settled in Los Angeles shortly before their son’s birth, in 1981, after traveling the world for 18 years. They lived in Mid City, whose economic and racial... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details
Keywords: by Kristen Senz
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets The 'Luxury Prime': How... View Details
Keywords: by Staff
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
was a marketing executive at American Express. Shelly, thanks for joining me today. Santana: Thanks for having me. Kenny You're listening in on the 100th episode of Cold Call, so we're excited to be here today to share this with you.... View Details
- 10 Sep 2013
- First Look
First Look: September 10
particular, supportive incumbent industrial structures for input and output markets are strongly linked to higher establishment entry rates. We also find substantial evidence for the Chinitz effect where small local incumbent suppliers... View Details
Keywords: Sean Silverthorne
- 11 Aug 2009
- First Look
First Look: August 11, 2009
profit from their private information relating to a specific financial reporting element, goodwill impairments, prior to its incorporation by the equity market or recognition by the firm's accounting system. Download the paper:... View Details
Keywords: Martha Lagace
- 14 Dec 2010
- First Look
First Look: Dec. 14
increased during the 2007-2009 financial crisis. Diversification gave firms both financing and investment advantages. First, conglomerates became significantly more leveraged relative to comparable focused firms. Second, conglomerates' access to internal capital View Details
Keywords: Sean Silverthorne
- Web
Technology & Operations Management Awards & Honors - Faculty & Research
the 2024 Best PhD Paper Award from the Commodity & Energy Markets Association for "Residential Battery Storage - Reshaping the Way We Do Electricity" with Serguei Netessine. Christian Kaps : Winner of the 2024 People’s Choice Flash Talk... View Details
- 04 May 2010
- First Look
First Look: May 4
organs faces widespread disapproval. We survey a representative sample of Americans to assess disapproval for several forms of kidney markets and to understand why individuals disapprove by identifying factors that predict disapproval,... View Details
Keywords: Martha Lagace
- 02 Aug 2011
- First Look
First Look: August 2
the practice of business strategy for 30 years. The problem lies instead in what strategic leaders are not trained to do. In caricature, Porter's view casts strategists as practitioner economists who expertly analyze and manage market... View Details
Keywords: Sean Silverthorne
- 20 Dec 2011
- First Look
First Look: December 20
the redirection of existing inventive activity. Read the paper: http://www.hbs.edu/research/pdf/11-118.pdf Finding the Right Mix: How the Composition of Self-managing Multicultural Teams' Cultural Value Orientation Influences Performance Over Time Authors:Chi-Ying... View Details
Keywords: Carmen Nobel
- 01 Sep 2013
- News
Who Are We?
it's definitely outside the box of where I thought I would end up," says Le Roy Moore, who recently moved from operations to a marketing role that involves coordinating strategic initiatives across UP's... View Details
- 01 Jun 2009
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Marketing After the Recession... View Details
- October 1996
- Teaching Note
Liz Claiborne, Inc. and Ruentex Industries, Ltd. Case Series TN
By: Roy D. Shapiro and Marie-Therese M. Flaherty
Teaching Note for (9-690-048), (9-690-049), and (9-690-050). View Details
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
By: Roy D. Shapiro
Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall... View Details
Keywords: Factories, Labs, and Plants; Cost; Analytics and Data Science; Brands and Branding; Performance Capacity; Competitive Strategy; Construction Industry
Shapiro, Roy D. "Ellis Manufacturing Co." Harvard Business School Case 682-103, June 1982. (Revised May 1995.)