Marketing Communications - Publications - Faculty & Research

10 Mar 2021
News

Action Plan: Brewing Awareness

quickly that almost no one knew what they were doing—everyone was playing a guessing game because the situation was so unprecedented. But people who had been through crises in the past advised me to go into military mode immediately.” For White Owl, that meant... View Details

Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Manufacturing

01 Apr 2002
News

Pamela Thomas Graham on September 11

was made to run emergency numbers for companies affected by the attacks on CNBC’s familiar stock market crawler. “Our mindset was to really focus on what the financial community needed,” she continues. “We... View Details

Keywords: terrorism; leadership; television; news; stock market; decision making; Finance; News, Library, Internet, and Other Services; Information

15 Dec 2024
News

Agenda: Amanda E/J Morrison (MBA 2014)

the ground, and knowledge coming from the local communities up to us about what’s happening, since early 2022.” “We’re 18 months old and we’re in 13,000 CVS, Target, and Walmart stores right now. The goal is to one day have this Julie... View Details

Keywords: Janelle Nanos; reproductive rights; health care; leadership; marketing

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

that the two partners communicated their expectations beforehand, had a separate and substantial budget for marketing, and created a single, integrated marketing program. "Not all partnerships will be of... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

25 Aug 2022
News

Action Plan: Fired Up

company in 2015, moved it to his home state of Utah, and began assembling a team that embraced what he saw as Traeger’s greatest appeal: “Our products give people the confidence to prepare and share meals with family and friends. Food and caring are our core View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand