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  • All HBS Web  (1,465)
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  • All HBS Web  (1,465)
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    • News  (354)
    • Research  (988)
    • Events  (4)
    • Multimedia  (1)
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  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

Harvard Business School professor Benjamin G. Edelman discusses the paper's findings. Key concepts include: Discount vouchers provide price discrimination, letting merchants attract consumers who would not ordinarily patronize their... View Details
Keywords: Re: Multiple Faculty; Technology
  • January 2019 (Revised November 2019)
  • Case

Ajeej Capital: Investing in Emerging Markets

By: Luis M. Viceira and Eren Kuzucu
In October 2007, Tarek Sakka and Fouad Dajani launched Ajeej Capital, the first independent investment advisory in the MENA region. Fittingly named ajeej, an Arabic word that translates to “growth and propagation in a chaotic setting,” the firm’s AUM grew from $20... View Details
Keywords: Security Selection; Investments; Growth; Culture; UAE; Finance; Asset Management; Emerging Markets; Capital Markets; Investment; Growth Management; Risk Management; Middle East; Saudi Arabia; Dubai; United Arab Emirates; Egypt; North Africa
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Viceira, Luis M., and Eren Kuzucu. "Ajeej Capital: Investing in Emerging Markets." Harvard Business School Case 219-029, January 2019. (Revised November 2019.)
  • March 2018 (Revised March 2018)
  • Supplement

Sandlands Vineyards

By: Benjamin C. Esty and Greg Saldutte
Approximately 80% of the wineries in the US breakeven or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details
Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Napa Valley; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Retail Industry; Food and Beverage Industry; United States; California; Napa Valley
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Esty, Benjamin C., and Greg Saldutte. "Sandlands Vineyards." Harvard Business School Spreadsheet Supplement 718-802, March 2018. (Revised March 2018.)
  • March 2008
  • Article

What Have We Learned from Market Design?

By: Alvin E. Roth
This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, marketplaces have to provide thickness, i.e. they need to attract a large enough proportion of the potential participants in... View Details
Keywords: Risk Management; Market Design; Market Participation; Market Transactions; Failure; Safety
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Roth, Alvin E. "What Have We Learned from Market Design?" Economic Journal 118, no. 527 (March 2008): 285–310. (Hahn Lecture.)
  • February 2019
  • Article

The Market for Financial Adviser Misconduct

By: Mark Egan, Gregor Matvos and Amit Seru
We construct a novel database containing the universe of financial advisers in the United States from 2005 to 2015, representing approximately 10% of employment of the finance and insurance sector. We provide the first large-scale study that documents the economy-wide... View Details
Keywords: Financial Advisors; Brokers; Consumer Finance; Financial Misconduct And Fraud; FINRA; Financial Institutions; Crime and Corruption; Organizational Culture; Personal Finance; Financial Services Industry
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Egan, Mark, Gregor Matvos, and Amit Seru. "The Market for Financial Adviser Misconduct." Journal of Political Economy 127, no. 1 (February 2019): 233–295.
  • 01 Oct 1998
  • News

A Marketable Skill

What is the perfect job for someone who is fiercely independent, likes to work with artistic people, has no desire to be fabulously wealthy, and has "a mouth with a death wish"? Give up? "My friends who have known me the longest tell me that running a flea View Details
Keywords: Deborah Blagg
  • 2007
  • Working Paper

What Have We Learned From Market Design?

By: Alvin E. Roth
This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, marketplaces have to provide thickness, i.e. they need to attract a large enough proportion of the potential participants in... View Details
Keywords: Market Design; Market Participation; Market Transactions; Risk and Uncertainty; Safety
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Roth, Alvin E. "What Have We Learned From Market Design?" NBER Working Paper Series, No. 13530, October 2007.
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

Emerging markets such as the BRIC countries—Brazil, Russia, India, and China—entice and intimidate. When managers are asked what is special about emerging markets, they typically point to rapid economic growth, potential competitors, and... View Details
Keywords: by Martha Lagace
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

services to citizens can institute service improvements and metrics modeled after those in the private sector. They can call on social marketers to aid in communicating with customers and creating attractive... View Details
Keywords: by Sean Silverthorne
  • 2009
  • Case

Innovamedica: Innovation in an Emerging Market

By: Roberto Charvel, Fernando Fabre and T. Putimahtama
Innovamedica was a medical start up with several state of the art devices such as a silicon substitute heart and other inventions. However, the founding scientist was struggling in attracting talent and fundraising and that had an impact on growth. View Details
Keywords: Biotech; Entrepreneurial Finance; Entrepreneurship; Start-up; Emergent Countries; Business Startups; Talent and Talent Management; Design; Corporate Entrepreneurship; Private Equity; Health Testing and Trials; Innovation and Invention; Managerial Roles; Biotechnology Industry; Latin America; North and Central America
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Charvel, Roberto, Fernando Fabre, and T. Putimahtama. "Innovamedica: Innovation in an Emerging Market." Instituto Panamericano de Alta Dirección de Empresa (IPADE) Case (P)DGe-440, 2009.
  • 25 Oct 2010
  • HBS Case

Tesco’s Stumble into the US Market

Tesco PLC is the third-largest retailer in the world, just behind Wal-Mart and Carrefour. But that didn't make the UK-based chain immune from many costly mistakes as it entered the US market in 2006. For example, it opened some of its... View Details
Keywords: by Sean Silverthorne; Retail
  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

the do-it-yourself approach rather than outsourcing to a market research firm is attractive in a cost-cutting era, but you risk getting no more than what you pay for. The opinions of convenience sample of an... View Details
Keywords: by John Quelch
  • Article

When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries

By: Eli J. Finkel, Michael I. Norton, Harry T. Reis, Dan Ariely, Peter A. Caprariello, Paul W. Eastwick, Jenna H. Frost and Michael R. Maniaci
This article began as an adversarial collaboration between two groups of researchers with competing views on a longstanding question: Does familiarity promote or undermine interpersonal attraction? As we explored our respective positions, it became clear that the... View Details
Keywords: Attraction; Relationship Stage Model; Adversarial Collaboration; Familiarity; Marketing
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Finkel, Eli J., Michael I. Norton, Harry T. Reis, Dan Ariely, Peter A. Caprariello, Paul W. Eastwick, Jenna H. Frost, and Michael R. Maniaci. "When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries." Perspectives on Psychological Science 10, no. 1 (January 2015): 3–19.
  • March 2018
  • Teaching Note

Sandlands Vineyards

By: Benjamin C. Esty and Greg Saldutte
Teaching Note for HBS No.718-438. View Details
Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Napa Valley; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Retail Industry; Food and Beverage Industry; United States; California; Napa Valley
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Esty, Benjamin C., and Greg Saldutte. "Sandlands Vineyards." Harvard Business School Teaching Note 718-505, March 2018.
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."... View Details
Keywords: by Sarah Jane Gilbert; Sports

    Canary Categories—Journal of Marketing Research

    Typically, past spending in a category is a positive indicator of future purchasing. In this we show that there exist categories (which we name "canary categories") in which the reverse is true -  
    When customers purchase... View Details

    • July 2010
    • Supplement

    Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

    By: Thomas J. Steenburgh and Jill Avery
    Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
    Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value
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    Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-702, July 2010.
    • Research Summary

    Buyers, Sellers, Manufacturers in China’s Emerging Market around 1900

    Ever since the economic reforms in the post-Mao period China’s economy as an emerging market has attracted much interest. However, we tend to forget that China was already an emerging market at the turn of the 19th century, if not earlier. This... View Details

    • 12 Mar 2006
    • Research & Ideas

    New Research Explores Multi-Sided Markets

    Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other... View Details
    Keywords: by Sean Silverthorne; Technology
    • Web

    Events - Creating Emerging Markets

    Events CEM hosts international conferences in-person and online. Our events in Boston, Mumbai, and Santiago have attracted prominent scholars, archivists, and practitioners in the respective regions. Mar 18 18-19 MAR 2024 Boston, MA Oral... View Details
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