Majority - Publications - Faculty & Research

March 1985 (Revised September 1986)
Case

January 1982
Case

Unitrode Corp. (C): Sales Forecasting of Major Procurements

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction; Sales

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2021
Working Paper

MLS as a Sports Product—The Prominence of the World's Game in the U.S.

By: Stephen A. Greyser and Kenneth Cortsen

The purpose of this Working Paper is to analyze how soccer at the professional level in the U.S., with Major League Soccer as a focal point, has developed over the span of a quarter of a century. It is worthwhile to examine the growth of Major League Soccer (MLS) from... View Details

Keywords: Soccer; Major League Soccer; Sports; Growth and Development; Organizational Structure; Business Model; Sports Industry; United States

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April 2, 2013
Article

Has the Glass Ceiling Been Shattered for Women Leading Major Companies?

By: Regina E. Herzlinger

With all the talk recently about the need for women to "lean in," the phrase that has gained instant currency with the publication of Sheryl Sandberg's book about how women should act more aggressively in pursuing their careers, it is worth asking: Has the glass... View Details

Keywords: Women And Leadership; Women; Glass Ceiling; Leadership; Personal Development and Career; Gender

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June 2024
Teaching Note

Major League Baseball: Changing the Rules of America's Pastime

By: Stephen A. Greyser, Mac Levin and Brent Schwarz

Teaching Note for HBS Case No. 924-307. The Teaching Note offers suggestions for using the case as a “product innovation” for different levels of students and their knowledge of baseball. Discussion plan questions for instructors are provided in the context of MLB’s... View Details

Keywords: Business Model; Business and Stakeholder Relations; Media; Product; Sports Industry

Citation

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July 2010 (Revised April 2016)
Teaching Note

Major League Baseball Advanced Media: America's Pastime Goes Digital

By: Anita Elberse

Teaching Note for 510092. View Details

Keywords: Sports; Decisions; Marketing Strategy; Revenue; Price; Sports Industry; Web Services Industry

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15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

Think you’re a better driver than most people? You’re not alone. And you may be one reason self-driving cars haven’t taken off. About 77 percent of participants surveyed in a new study rated themselves superior to automated vehicles, while 60 percent thought other... View Details

Keywords: by Rachel Layne; Transportation; Auto