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Publications

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    • All HBS Web  (676)
      • Faculty Publications  (198)

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      • November–December 2020
      • Article

      Lifting the Veil: The Benefits of Cost Transparency

      By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
      Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details
      Keywords: Cost Transparency; Disclosure; Field Experiment; Cost; Trust; Consumer Behavior
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      Mohan, Bhavya, Ryan W. Buell, and Leslie K. John. "Lifting the Veil: The Benefits of Cost Transparency." Special Issue on Marketing Science and Field Experiments. Marketing Science 39, no. 6 (November–December 2020): 1105–1121.
      • October 2020
      • Background Note

      Developmental Relationships

      By: Ting Zhang and Leslie A. Perlow
      This background note introduces readers to a new framework--the ASCEND model--through which individuals can view their professional developmental relationships. View Details
      Keywords: Professional Development; Relationships; Framework; Personal Development and Career
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      Zhang, Ting, and Leslie A. Perlow. "Developmental Relationships." Harvard Business School Background Note 421-045, October 2020.
      • August 2020
      • Case

      Gerald Chertavian

      By: Leslie Perlow and Matthew Preble
      Gerald Chertavian (HBS 1992) finds himself at a personal crossroads. It is 1999--the height of the dot com-bubble--and Chertavian and his business partners have just sold their Internet-based business for $83 million. His share of the sale’s proceeds means that he has... View Details
      Keywords: Social Enterprise; Personal Development and Career; Decision Choices and Conditions
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      Perlow, Leslie, and Matthew Preble. "Gerald Chertavian." Harvard Business School Case 421-030, August 2020.
      • August 2020
      • Case

      Sangu Delle

      By: Leslie Perlow and Matthew Preble
      By 2020, Sangu Delle (MBA 2016) has already made significant progress towards his life-long goal of solving Africa’s myriad and diverse challenges. At 33 years old, he is the founder and chairman of the for-profit Golden Palm Investments Corporation, CEO of Africa... View Details
      Keywords: Impact; Impact Investing; Mental Health; Social Capitalism; Entrepreneurship; Investment; Health Care and Treatment; Personal Development and Career; Health Industry; Africa
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      Perlow, Leslie, and Matthew Preble. "Sangu Delle." Harvard Business School Case 421-031, August 2020.
      • August 2020
      • Case

      Sheena Gupta (A)

      By: Leslie Perlow and Matthew Preble
      Sheena Gupta (A) is a first-person narrative of a Harvard Business School alumna (class of 2008) who has thoughtfully and purposefully crafted the various components of her life in a way that aligns with her personal values and needs. Gupta shares her life story, and... View Details
      Keywords: Personal Development and Career; Values and Beliefs; Work-Life Balance
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      Perlow, Leslie, and Matthew Preble. "Sheena Gupta (A)." Harvard Business School Case 421-028, August 2020.
      • August 2020
      • Supplement

      Sheena Gupta (B)

      By: Leslie Perlow and Matthew Preble
      Sheena Gupta (B) provides a brief update to how Gupta is thinking about crafting her life in context of the COVID-19 global pandemic. View Details
      Keywords: Personal Development and Career; Values and Beliefs; Work-Life Balance; Health Pandemics; Singapore
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      Perlow, Leslie, and Matthew Preble. "Sheena Gupta (B)." Harvard Business School Supplement 421-029, August 2020.
      • 2021
      • Working Paper

      The Project on Impact Investments' Impact Investment Database

      By: M. Diane Burton, Shawn Cole, Abhishek Dev, Christina Jarymowycz, Leslie Jeng, Josh Lerner, Fanele Mashwama, Yue (Cynthia) Xu and T. Robert Zochowski
      Impact investing has grown significantly over the past 15 years. From a niche investing segment with only $25 billion AUM in 2013 (WEF 2013), it experienced double-digit growth and developed into a market with an estimated $502 billion AUM (Mudaliapar and Dithrich... View Details
      Keywords: Impact Investing; Investment; Analytics and Data Science; Analysis
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      Burton, M. Diane, Shawn Cole, Abhishek Dev, Christina Jarymowycz, Leslie Jeng, Josh Lerner, Fanele Mashwama, Yue (Cynthia) Xu, and T. Robert Zochowski. "The Project on Impact Investments' Impact Investment Database." Harvard Business School Working Paper, No. 20-117, May 2020. (Revised August 2021.)
      • February 2020
      • Article

      Tales of Two Motives: Disclosure and Concealment

      By: Leslie John, Michael L. Slepian and Diana Tamir
      We posit that the desire to disclose personal information, and the desire to conceal it, are related yet distinct psychological motives. People often wish to conceal information, such as embarrassing aspects of the self. Yet people also seek to reveal information, such... View Details
      Keywords: Disclosure; Privacy; Information; Motivation and Incentives
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      John, Leslie, Michael L. Slepian, and Diana Tamir. "Tales of Two Motives: Disclosure and Concealment." Special Issue on Privacy and Disclosure, Online and in Social Interactions edited by L. John, D. Tamir, M. Slepian. Current Opinion in Psychology 31 (February 2020).
      • February 2020
      • Article

      Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

      By: Rachel Gershon, Cynthia Cryder and Leslie K. John
      While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial... View Details
      Keywords: Incentives; Prosocial Behavior; Judgment And Decision-making; Referral Rewards; Motivation and Incentives; Consumer Behavior; Decision Making
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      Gershon, Rachel, Cynthia Cryder, and Leslie K. John. "Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs." Journal of Marketing Research (JMR) 57, no. 1 (February 2020): 156–172.
      • January 2020
      • Case

      The Power of Enduring Relationships

      By: Leslie Perlow and Matthew Preble
      Keywords: Relationships; Relationship Satisfaction
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      Perlow, Leslie, and Matthew Preble. "The Power of Enduring Relationships." Harvard Business School Case 420-070, January 2020.
      • November 9, 2019
      • Article

      Effect of Revealing Authors' Conflicts of Interests in Peer Review: Randomized Controlled Trial

      By: Leslie K. John, George Loewenstein, Andrew Marder and Michael Callaham
      Objective: To assess the impact of disclosing authors’ conflict of interest declarations to peer reviewers at a medical journal.
      Design: Randomised controlled trial.

      Setting: The study was conducted within the manuscript review process at the... View Details
      Keywords: Conflicts Of Interest; Peer Review; Randomized Controlled Trial; Scientific Publication; Conflict of Interests; Journals and Magazines; Science
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      John, Leslie K., George Loewenstein, Andrew Marder, and Michael Callaham. "Effect of Revealing Authors' Conflicts of Interests in Peer Review: Randomized Controlled Trial." BMJ: British Medical Journal 367, no. 8221 (November 9, 2019).
      • November 2019 (Revised October 2020)
      • Case

      Thierry Porté

      By: Leslie Perlow and Matthew Preble
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      Perlow, Leslie, and Matthew Preble. "Thierry Porté." Harvard Business School Case 420-074, November 2019. (Revised October 2020.)
      • November 2019
      • Article

      Procedural Justice and the Risks of Consumer Voting

      By: Tami Kim, Leslie John, Todd Rogers and Michael I. Norton
      Firms are increasingly giving consumers the vote. Eight studies demonstrate that when firms empower consumers to vote, consumers infer a series of implicit promises—even in the absence of explicit promises. We identify three implicit promises to which consumers react... View Details
      Keywords: Consumer Empowerment; Procedural Justice; Promises; Customer Relationship Management; Voting; Perception; Fairness; Risk Management
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      Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton. "Procedural Justice and the Risks of Consumer Voting." Management Science 65, no. 11 (November 2019): 5234–5251.
      • October 2019
      • Case

      Jessica Deckinger (MBA 2008)

      By: Leslie Perlow and Matthew Preble
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      Perlow, Leslie, and Matthew Preble. "Jessica Deckinger (MBA 2008)." Harvard Business School Case 420-069, October 2019.
      • October 2019
      • Case

      Grant Freeland

      By: Leslie Perlow and Matthew Preble
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      Perlow, Leslie, and Matthew Preble. "Grant Freeland." Harvard Business School Case 420-067, October 2019.
      • October 2019
      • Case

      Mia Mends

      By: Leslie Perlow and Matthew Preble
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      Perlow, Leslie, and Matthew Preble. "Mia Mends." Harvard Business School Case 420-065, October 2019.
      • September 2019 (Revised February 2020)
      • Teaching Note

      Fishbowl: Scaling Up

      By: Leslie K. John
      Email mking@hbs.edu for a courtesy copy.

      Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
      Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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      John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
      • Article

      Research: Changing Your Mind Makes You Seem Intelligent

      By: Martha Jeong, Leslie K. John, Francesca Gino and Laura Huang
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      Jeong, Martha, Leslie K. John, Francesca Gino, and Laura Huang. "Research: Changing Your Mind Makes You Seem Intelligent." Harvard Business Review (website) (September 11, 2019).
      • September 2019
      • Case

      Mary Elizabeth Carter (MBA 2017)

      By: Leslie A. Perlow, Eunice Eun and Matthew Preble
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      Perlow, Leslie A., Eunice Eun, and Matthew Preble. "Mary Elizabeth Carter (MBA 2017)." Harvard Business School Case 420-048, September 2019.
      • September 2019 (Revised January 2020)
      • Case

      Noah Fisher (MBA 2016)

      By: Leslie A. Perlow, Eunice Eun and Matthew G. Preble
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      Perlow, Leslie A., Eunice Eun, and Matthew G. Preble. "Noah Fisher (MBA 2016)." Harvard Business School Case 420-049, September 2019. (Revised January 2020.)
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