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      • Faculty Publications  (893)

      Learning From FailureRemove Learning From Failure →

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      • November 2024 (Revised January 2025)
      • Case

      Fire at Notre Dame de Paris

      By: Amy C. Edmondson and Jerome Barthelemy
      In early 2019, the Notre Dame de Paris cathedral was severely damaged by a fire. Though many people still believe that the fire was due to errors made at the “sharp end”, the case suggests that it resulted from the combination of various types of errors that could have... View Details
      Keywords: Failure; Crisis Management; France; Paris
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      Edmondson, Amy C., and Jerome Barthelemy. "Fire at Notre Dame de Paris." Harvard Business School Case 625-060, November 2024. (Revised January 2025.)
      • November–December 2024
      • Article

      Outcome-Driven Dynamic Refugee Assignment with Allocation Balancing

      By: Kirk Bansak and Elisabeth Paulson
      This study proposes two new dynamic assignment algorithms to match refugees and asylum seekers to geographic localities within a host country. The first, currently implemented in a multi-year pilot in Switzerland, seeks to maximize the average predicted employment... View Details
      Keywords: AI and Machine Learning; Refugees; Geographic Location; Employment
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      Bansak, Kirk, and Elisabeth Paulson. "Outcome-Driven Dynamic Refugee Assignment with Allocation Balancing." Operations Research 72, no. 6 (November–December 2024): 2375–2390.
      • November 2024
      • Article

      Perceptions About Monetary Policy

      By: Michael D. Bauer, Carolin Pflueger and Adi Sunderam
      We estimate perceptions about the Federal Reserve’s monetary policy rule from panel data on professional forecasts of interest rates and macroeconomic conditions. The perceived dependence of the federal funds rate on economic conditions varies substantially over time,... View Details
      Keywords: Monetary Policy; Policy; Interest Rates; Perception; Economy; Forecasting and Prediction
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      Bauer, Michael D., Carolin Pflueger, and Adi Sunderam. "Perceptions About Monetary Policy." Quarterly Journal of Economics 139, no. 4 (November 2024): 2227–2278.
      • October 2024 (Revised April 2025)
      • Case

      Nvidia

      By: Andy Wu and Matt Higgins
      This case study examines Nvidia's strategic pivot from gaming GPUs to becoming a leader in general-purpose computing and AI. It explores how Nvidia leveraged its GPU architecture to dominate the growing fields of data center acceleration and AI training, outpacing... View Details
      Keywords: Strategy; Technological Innovation; AI and Machine Learning; Product Development; Manufacturing Industry; Technology Industry; Electronics Industry; United States; China; Taiwan
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      Wu, Andy, and Matt Higgins. "Nvidia." Harvard Business School Case 725-383, October 2024. (Revised April 2025.)
      • October 2024
      • Case

      Reed Group and Succession in a Family Business: An Impossible Job to Fill?

      By: Lauren H. Cohen and Tonia Labruyere
      James Reed had taken over Reed Group, the recruitment and career services company his father had founded and built, in 1994. He was now reflecting on succession planning and other challenges that lay ahead: with no obvious choice among his family members, he needed to... View Details
      Keywords: Charity; Succession Planning; Family Business; Values and Beliefs; Management Succession; Mission and Purpose; Family Ownership; Philanthropy and Charitable Giving; Family and Family Relationships; Recruitment; AI and Machine Learning; Employment Industry; United Kingdom; London
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      Cohen, Lauren H., and Tonia Labruyere. "Reed Group and Succession in a Family Business: An Impossible Job to Fill?" Harvard Business School Case 825-084, October 2024.
      • October 2024 (Revised February 2025)
      • Case

      AI and Brand Management: Promises and Perils

      By: Julian De Freitas and Elie Ofek
      As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions—with brands eager to leverage AI for tailored marketing materials and automated consumer engagements. Yet, despite a dramatic... View Details
      Keywords: AI and Machine Learning; Brands and Branding; Reputation; Technology Adoption; Competitive Advantage
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      De Freitas, Julian, and Elie Ofek. "AI and Brand Management: Promises and Perils." Harvard Business School Case 525-021, October 2024. (Revised February 2025.)
      • 2025
      • Working Paper

      Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships

      By: Julian De Freitas, Noah Castelo, Ahmet Kaan Uğuralp and Zeliha Oğuz-Uğuralp
      As consumers increasingly interact with AI applications specialized for social relationships, what is the nature and depth of these relationships among actual users, and can company actions influence these dynamics? We find that active users of the US-based AI... View Details
      Keywords: AI and Machine Learning; Welfare; Loss; Well-being; Identity; Perception; Relationships
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      De Freitas, Julian, Noah Castelo, Ahmet Kaan Uğuralp, and Zeliha Oğuz-Uğuralp. "Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships." Harvard Business School Working Paper, No. 25-018, October 2024. (Revised May 2025.)
      • 2025
      • Working Paper

      Global Evidence on Gender Gaps and Generative AI

      By: Nicholas G. Otis, Solène Delecourt, Katelynn Cranney and Rembrand Koning
      Generative AI has the potential to transform productivity and reduce inequality, but only if adopted broadly. In this paper, we show that recently identified gender gaps in generative AI use are nearly universal. Synthesizing data from 18 studies covering more than... View Details
      Keywords: AI and Machine Learning; Gender; Equality and Inequality; Technology Adoption; Behavior
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      Otis, Nicholas G., Solène Delecourt, Katelynn Cranney, and Rembrand Koning. "Global Evidence on Gender Gaps and Generative AI." Harvard Business School Working Paper, No. 25-023, October 2024. (Revised January 2025.)
      • 2025
      • Book

      Retiring: Creating a Life That Works for You

      By: Teresa M. Amabile, Lotte Bailyn, Marcy Crary, Douglas T. Hall and Kathy E. Kram
      Retirement, as a major life transition, can be both thrilling and challenging in unexpected ways. Written by acclaimed authors in the fields of business leadership, careers, and work, this book goes beyond the typical financial and health-related advice on retirement,... View Details
      Keywords: Retirement
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      Amabile, Teresa M., Lotte Bailyn, Marcy Crary, Douglas T. Hall, and Kathy E. Kram. Retiring: Creating a Life That Works for You. Routledge, 2025.
      • September–October 2024
      • Article

      The Crowdless Future? Generative AI and Creative Problem-Solving

      By: Léonard Boussioux, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic and Karim R. Lakhani
      The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details
      Keywords: Large Language Models; Generative Ai; Crowdsourcing; AI and Machine Learning; Creativity; Technological Innovation
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      Boussioux, Léonard, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic, and Karim R. Lakhani. "The Crowdless Future? Generative AI and Creative Problem-Solving." Organization Science 35, no. 5 (September–October 2024): 1589–1607.
      • September 2024
      • Case

      Xendit: Hiring for Growth

      By: Jeffrey F. Rayport, Steve Castano, Quoc Anh Nguyen and Claire Wu
      In 2019, Xendit, a growth-stage Southeast Asia (SEA) fintech venture based in Jakarta, was looking to hire a Head of Sales and Head of Product to lead its next phase of growth. Founded by Moses Lo and Tessa Wijaya, Xendit provided payment infrastructure, modeling... View Details
      Keywords: Fintech; Financing and Loans; Entrepreneurship; Jobs and Positions; Sales; Product; Growth and Development; Selection and Staffing; Organizational Culture; Expansion; Financial Services Industry; Technology Industry; Southeast Asia; Indonesia; Philippines
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      Rayport, Jeffrey F., Steve Castano, Quoc Anh Nguyen, and Claire Wu. "Xendit: Hiring for Growth." Harvard Business School Case 825-046, September 2024.
      • September 2024
      • Background Note

      Copyright and Fair Use

      By: David B. Yoffie
      The U.S. Copyright Office defines a copyright as “a type of intellectual property that protects original works of authorship as soon as an author fixes the work in a tangible form of expression.” Two core principles of copyright are originality and fixation. A work is... View Details
      Keywords: AI and Machine Learning; Copyright; Lawsuits and Litigation; United States
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      Yoffie, David B. "Copyright and Fair Use." Harvard Business School Background Note 725-394, September 2024.
      • 2024
      • Working Paper

      Changing Perceptions and Post-Pandemic Monetary Policy

      By: Michael D. Bauer, Carolin Pflueger and Adi Sunderam
      We document that the Fed’s perceived monetary policy response to inflation shifted materially over the post-pandemic period. In forward-looking policy rules estimated from surveys of macroeconomic forecasters, the inflation coefficient rose significantly after liftoff... View Details
      Keywords: Policy; Inflation and Deflation; Interest Rates; Perception; Government Administration
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      Bauer, Michael D., Carolin Pflueger, and Adi Sunderam. "Changing Perceptions and Post-Pandemic Monetary Policy." Working Paper, September 2024.
      • September–October 2024
      • Article

      How AI Can Power Brand Management

      By: Julian De Freitas and Elie Ofek
      Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
      Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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      De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
      • 2024
      • Article

      Learning Under Random Distributional Shifts

      By: Kirk Bansak, Elisabeth Paulson and Dominik Rothenhäusler
      Algorithmic assignment of refugees and asylum seekers to locations within host countries has gained attention in recent years, with implementations in the U.S. and Switzerland. These approaches use data on past arrivals to generate machine learning models that can... View Details
      Keywords: AI and Machine Learning; Refugees; Employment
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      Bansak, Kirk, Elisabeth Paulson, and Dominik Rothenhäusler. "Learning Under Random Distributional Shifts." Proceedings of the International Conference on Artificial Intelligence and Statistics (AISTATS) 27th (2024).
      • August 2024 (Revised November 2024)
      • Case

      No Labels and the 2024 Presidential Insurance Plan

      By: Robert F. White and Tom Quinn
      After observing record voter dissatisfaction with the choices in the 2024 U.S. presidential election—Democratic nominee President Joe Biden and Republican nominee and former President Donald Trump—the bipartisan nonprofit No Labels decided to reserve ballot access in... View Details
      Keywords: Disruption; Forecasting and Prediction; Lawsuits and Litigation; Failure; System Shocks; Political Elections; Motivation and Incentives; Governing Rules, Regulations, and Reforms; United States
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      White, Robert F., and Tom Quinn. "No Labels and the 2024 Presidential Insurance Plan." Harvard Business School Case 825-044, August 2024. (Revised November 2024.)
      • August 2024
      • Case

      Oculii

      By: Andy Wu and Lucas Defilippo
      It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details
      Keywords: Automotive; Autonomous Vehicles; Wireless Communications; Mergers and Acquisitions; Communication Intention and Meaning; Intellectual Property; Growth Management; Negotiation Deal; Supply Chain; Auto Industry; Technology Industry
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      Wu, Andy, and Lucas Defilippo. "Oculii." Harvard Business School Case 725-380, August 2024.
      • August 2024
      • Background Note

      Mitigating Climate Change with Machine Learning

      By: Michael W. Toffel, Kelsey Carter, Amy Chambers, Avery Park and Susan Pinckney
      This note highlights how machine learning is being used to decarbonize (reduce GHG emissions) several key sectors including electricity, transportation, building, industrial processes, and agriculture -- and how machine learning is being used to accelerate efforts to... View Details
      Keywords: Climate; Artificial Intelligence; Adaptation; Climate Change; AI and Machine Learning; Innovation and Invention
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      Toffel, Michael W., Kelsey Carter, Amy Chambers, Avery Park, and Susan Pinckney. "Mitigating Climate Change with Machine Learning." Harvard Business School Background Note 625-014, August 2024.
      • August 13, 2024
      • Editorial

      Can AI Save Physicians from Burnout?

      By: Susanna Gallani, Lidia Moura and Katie Sonnefeldt
      Keywords: Well-being; AI and Machine Learning; Work-Life Balance; Health Industry
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      Gallani, Susanna, Lidia Moura, and Katie Sonnefeldt. "Can AI Save Physicians from Burnout?" Harvard Business School Working Knowledge (August 13, 2024).
      • 2025
      • Working Paper

      Narrative AI and the Human-AI Oversight Paradox in Evaluating Early-Stage Innovations

      By: Jacqueline N. Lane, Léonard Boussioux, Charles Ayoubi, Ying Hao Chen, Camila Lin, Rebecca Spens, Pooja Wagh and Pei-Hsin Wang
      Do AI-generated narrative explanations enhance human oversight or diminish it? We investigate this question through a field experiment with 228 evaluators screening 48 early-stage innovations under three conditions: human-only, black-box AI recommendations without... View Details
      Keywords: Large Language Models; AI and Machine Learning; Innovation and Invention; Decision Making
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      Lane, Jacqueline N., Léonard Boussioux, Charles Ayoubi, Ying Hao Chen, Camila Lin, Rebecca Spens, Pooja Wagh, and Pei-Hsin Wang. "Narrative AI and the Human-AI Oversight Paradox in Evaluating Early-Stage Innovations." Harvard Business School Working Paper, No. 25-001, August 2024. (Revised May 2025.)
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