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  • October 2017
  • Article

'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions

By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
Consumers are often faced with the opportunity to purchase a new, enhanced product, such as a new phone, even though the product they currently own is still fully functional. We propose that consumers act more recklessly with their current products when in the presence... View Details
Keywords: Carelessness; Product Upgrade; Ownership; Justification; Consumer Behavior; Attitudes; Property
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  • 23 Oct 2012
  • First Look

First Look: October 23

  PublicationsInflection Point: New Vision, New Strategy, New Organization Authors:Nancy O.Andrews and Nicolas P. Retsinas Publication:In Investing in What Works for America's Communities. San Francisco: Federal Reserve Bank of Boston, 2012 Abstract An abstract is... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2011
  • Working Paper Summaries

Quantity vs. Quality: Exclusion by Platforms with Network Effects

Keywords: by Andrei Hagiu; Technology
  • 2015
  • Working Paper

'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions

By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
Consumers are often faced with the opportunity to purchase a new, enhanced product (e.g., a new phone), even though the device they currently own is still fully functional. We propose that consumers act more recklessly with their current products and are less concerned... View Details
Keywords: Carelessness; Product Upgrade; Justification; Loss; Consumer Behavior; Attitudes; Product; Ownership
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  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

  PublicationsFamilienunternehmen in Westdeutschland. Corporate Governance und Gesellschafterkultur seit den 1960er Jahren (Family business in West Germany since the 1960s) Authors:Christina Lubinski Publication:Vol. 21, Schriftenreihe zur Zeitschrift fuer... View Details
Keywords: Sean Silverthorne
  • 17 Jul 2012
  • First Look

First Look: July 17

  PublicationsPerspectives on the Social Psychology of Creativity Authors:Teresa M. Amabile and Julianna Pillemer Publication:Journal of Creative Behavior 46, no. 1 (2012) Abstract Scholars began serious study into the social psychology of creativity about 25 years... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2014
  • First Look

First Look: August 12

  Publications August 2014 Journal of Economic Perspectives Seeking the Roots of Entrepreneurship: Insights from Behavioral Economics By: Åstebro, Thomas, Holger Herz, Ramana Nanda, and Roberto A. Weber Abstract—There is a growing body of evidence that many... View Details
Keywords: Sean Silverthorne
  • 10 Jul 2007
  • Working Paper Summaries

Platform Envelopment

Keywords: by Thomas Eisenmann, Geoffrey Parker & Marshall Van Alstyne; Technology
  • February 2018 (Revised September 2018)
  • Case

Huawei: How Can We Lead the Way?

By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details
Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy
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  • July 2018 (Revised January 2021)
  • Case

RunKeeper

By: Shikhar Ghosh and Shweta Bagai
The case examines the focus of an early stage company and how venture capital can distort a founder’s view. It encompasses issues such as financing, understanding the founders’ definition of success/failure, defining and pivoting a business model, and determining the... View Details
Keywords: Early Stage Funding; Pivot; Entrepreneurship; Venture Capital; Business Model; Health Industry
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  • 17 Jan 2012
  • Working Paper Summaries

Expectations, Network Effects and Platform Pricing

Keywords: by Andrei Hagiu & Hanna Hałaburda; Entertainment & Recreation
  • 30 Jun 2022
  • HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

Also Like: Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams Apple vs. Feds: Is iPhone Privacy a Basic Human Right? Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm Related reading from the Working... View Details
Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle
  • 16 Feb 2012
  • Working Paper Summaries

Platform Competition Under Partial Belief Advantage

Keywords: by Hanna Halaburda & Yaron Yehezkel; Consumer Products
  • 31 Aug 2007
  • Working Paper Summaries

Exclusivity and Control

Keywords: by Andrei Hagiu & Robin S. Lee; Entertainment & Recreation
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

Airbnb founders realized they had a problem: the subpar photos that property owners were taking for Craigslist on their iPhones would never work for customers looking for an alternative to a hotel. “The first time a person goes on Airbnb,... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 08 Dec 2022
  • HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

goodwill,” Hsieh says. “You are trusted because customers and other members of society believe that you are not just advancing your own interests—but that you have their interests in mind as well.” You Might Also Like: Apple vs. Feds: Is View Details
Keywords: by Michael Blanding; Consumer Products
  • 23 Apr 2012
  • Research & Ideas

How to Brand a Next-Generation Product

very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate improvements. “Consumers don't... View Details
Keywords: by Carmen Nobel
  • Research Summary

Overview

By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
  • 18 Jan 2022
  • Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

difficult feat even if non-competes were still in place. Trade secrets are becoming harder for employees to steal. First, know-how is increasingly embedded organizationally, across employees and teams. Even ignoring all the formal patents in place, no one person is... View Details
Keywords: by Kristen Senz; Technology
  • 18 Oct 2022
  • Research & Ideas

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

you give an example? Israeli: Suppose that women are more likely to buy red iPhone cases compared to other groups. Now, I decide to exclude gender when I train my algorithm to predict something, in order to prevent any biased outcome. But... View Details
Keywords: by Rachel Layne

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