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  • February 2000 (Revised June 2002)
  • Case

Development of the Internet in China (A), The: Challenges and Opportunities

Explores the development of the Internet in China. Starts with background information on China, the Internet, and several common Internet business models. Discusses regulatory and business obstacles to the growth of e-commerce in China. Finally, presents forecasts and... View Details
Keywords: Internet and the Web; Emerging Markets; Retail Industry; China
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Kennedy, Robert E., and Brian Irwin. "Development of the Internet in China (A), The: Challenges and Opportunities." Harvard Business School Case 700-093, February 2000. (Revised June 2002.)
  • September 2000 (Revised January 2001)
  • Case

Managing IBM Research in Internet Time

IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages to business units and customers. View Details
Keywords: Internet and the Web; Research and Development; Information Technology Industry
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Chesbrough, Henry W. "Managing IBM Research in Internet Time." Harvard Business School Case 601-058, September 2000. (Revised January 2001.)
  • June 2021 (Revised March 2022)
  • Teaching Note

StockX: The Stock Market of Things

By: Chiara Farronato
Teaching Note for HBS Case Nos. 620-062 and 621-107. View Details
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Farronato, Chiara. "StockX: The Stock Market of Things." Harvard Business School Teaching Note 621-108, June 2021. (Revised March 2022.)
  • January 2019
  • Teaching Note

GoFundMe: The Giving Layer of the Internet

By: Scott Duke Kominers and Allison M. Ciechanover
Teaching Note for HBS No. 818-108. View Details
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Kominers, Scott Duke, and Allison M. Ciechanover. "GoFundMe: The Giving Layer of the Internet." Harvard Business School Teaching Note 819-090, January 2019.
  • 2002
  • Conference Presentation

Relational and Market-Based Legitimation of Internet IPOs

By: Ranjay Gulati
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Gulati, Ranjay. "Relational and Market-Based Legitimation of Internet IPOs." Paper presented at the Academy of Management Annual Meeting, Denver, CO, 2002.
  • 2003
  • Chapter

The Geographic Dispersion of Commercial Internet Use

By: Chris Forman, Avi Goldfarb and Shane Greenstein
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Forman, Chris, Avi Goldfarb, and Shane Greenstein. "The Geographic Dispersion of Commercial Internet Use." In Rethinking Rights and Regulations: Institutional Responses to New Communication Technologies, edited by Lorrie Faith Cranor and Steven S. Wildman, 113–145. MIT Press, 2003.
  • February 2003 (Revised March 2007)
  • Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem
Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details
Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain
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Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Internet Customer Acquisition Strategy at Bankinter." Harvard Business School Case 103-021, February 2003. (Revised March 2007.)
  • April 2011 (Revised June 2011)
  • Case

Internet Securities, Inc.: Path to Sustainability

By: Lynda M. Applegate, William R. Kerr and Ryan Johnson
Founded in 1994 when the Internet was still a "toy for techies," the case is set in 1998 when Internet IPOs were red-hot. Internet Securities provides hard-to-find financial, business, economic, and political information on emerging markets. Information from over 600... View Details
Keywords: Acquisition; Business Model; Business Startups; Decision Choices and Conditions; Venture Capital; Cash Flow; Initial Public Offering; Analytics and Data Science; Growth and Development Strategy; Valuation
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Applegate, Lynda M., William R. Kerr, and Ryan Johnson. "Internet Securities, Inc.: Path to Sustainability." Harvard Business School Case 811-098, April 2011. (Revised June 2011.)
  • March 2018
  • Case

GoFundMe: The Giving Layer of the Internet

By: Scott Duke Kominers and Allison M. Ciechanover
By 2017, GoFundMe is the world’s largest social fundraising platform. Gross donation volume is growing rapidly, yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives. View Details
Keywords: Growth and Development Strategy; Expansion; Philanthropy and Charitable Giving; Technology Industry
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Kominers, Scott Duke, and Allison M. Ciechanover. "GoFundMe: The Giving Layer of the Internet." Harvard Business School Case 818-108, March 2018.
  • February 2002
  • Case

Free Internet Initiative in LaGrange, Georgia

By: F. Warren McFarlan, Mark Keil and Garrett W. Meader
LaGrange, GA was the first city in the world to offer free Internet access to citizens. The city manager and mayor must assess the project and decide whether to continue. This case chronicles the city's efforts to build a telecommunications infrastructure and offer... View Details
Keywords: Internet and the Web; Infrastructure; Technology Adoption; Cost vs Benefits; Information Technology Industry; Telecommunications Industry; Georgia (state, US)
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McFarlan, F. Warren, Mark Keil, and Garrett W. Meader. "Free Internet Initiative in LaGrange, Georgia." Harvard Business School Case 302-041, February 2002.
  • March 2001 (Revised July 2001)
  • Background Note

Making Sense of the Internet Business Landscape

By: Lynda M. Applegate
Discusses the shift from the industrial to the information economy from a technological, business, and societal perspective. Compares the changes we are experiencing today with the changes experienced during the shift from the agrarian to the industrial age at the turn... View Details
Keywords: Transition; Economy; Information; Perspective; Society; Internet
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Applegate, Lynda M. "Making Sense of the Internet Business Landscape." Harvard Business School Background Note 801-407, March 2001. (Revised July 2001.)
  • 04 Jun 2014
  • What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

topic is "like the story of King Midas, we will be starved by the excess of golden information." Still others suggested that marketers have little to fear, especially if they are willing and able... View Details
Keywords: by James Heskett; Advertising; Consumer Products; Technology
  • April 2021 (Revised July 2021)
  • Case

StockX: The Stock Market of Things (Abridged)

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
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Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things (Abridged)." Harvard Business School Case 621-107, April 2021. (Revised July 2021.)
  • July 1999 (Revised January 2000)
  • Case

Yahoo!: Business on Internet Time

By: Jan W. Rivkin and Jay R. Girotto
In the wake of major competitive moves, CEO Tim Koogle and his senior team at Yahoo!, an Internet portal, must decide whether and how to adjust their strategy. Following deals between AOL and Netscape, Excite and @Home, Infoseek and Disney, and Snap and NBS, Yahoo!... View Details
Keywords: Competitive Strategy; Growth and Development Strategy; Business Strategy; Organizational Structure; Industry Structures; Internet and the Web; Risk Management; Technological Innovation; Business or Company Management; Information Technology Industry; Web Services Industry
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Rivkin, Jan W., and Jay R. Girotto. "Yahoo!: Business on Internet Time." Harvard Business School Case 700-013, July 1999. (Revised January 2000.)
  • 2000
  • Chapter

The Evolving Structure of Commercial Internet Markets

By: Shane Greenstein
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Greenstein, Shane. "The Evolving Structure of Commercial Internet Markets." In Understanding the Digital Economy: Data, Tools, and Research, edited by Erik Brynjolfsson and Brian Kahin, 151–184. Cambridge: MIT Press, 2000.
  • June 2017
  • Teaching Note

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen
Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details
Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Teaching Note 317-126, June 2017.
  • 2012
  • Report

Economic Value of the Advertising-Supported Internet Ecosystem

By: John A. Deighton and Leora Kornfeld
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Deighton, John A., and Leora Kornfeld. "Economic Value of the Advertising-Supported Internet Ecosystem." Report, Interactive Advertising Bureau, New York, September 2012.
  • March 2021
  • Article

The Impact of the General Data Protection Regulation on Internet Interconnection

By: Ran Zhuo, Bradley Huffaker, KC Claffy and Shane Greenstein
The Internet comprises thousands of independently operated networks, where bilaterally negotiated interconnection agreements determine the flow of data between networks. The European Union’s General Data Protection Regulation (GDPR) imposes strict restrictions on... View Details
Keywords: Personal Data; Privacy Regulation; GDPR; Interconnection Agreements; Internet and the Web; Governing Rules, Regulations, and Reforms
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Zhuo, Ran, Bradley Huffaker, KC Claffy, and Shane Greenstein. "The Impact of the General Data Protection Regulation on Internet Interconnection." Telecommunications Policy 45, no. 2 (March 2021).
  • 2021
  • Report

The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
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Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
  • Article

Using Internet Data for Economic Research

By: Benjamin Edelman
The data used by economists can be broadly divided into two categories. First, structured datasets arise when a government agency, trade association, or company can justify the expense of assembling records. The Internet has transformed how economists interact with... View Details
Keywords: Data and Data Sets; Research; Internet; Cost Management; Information Management; Factories, Labs, and Plants; Reports; Archives; Surveys; Economics
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Edelman, Benjamin. "Using Internet Data for Economic Research." Journal of Economic Perspectives 26, no. 2 (Spring 2012): 189–206.
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