Publications

June 2010 (Revised December 2013)
Case

Hang Lung Properties and the Chengdu Decision (A)

By: John D. Macomber, Michael Shih-Ta Chen and Keith Chi-Ho Wong

A residential real estate developer competes in a heated auction for a prime retail development site in the interior of China during the 2009 boom. Total project cost might be in excess of $1 billion U.S. for over 4,000,000 square feet of building. Hang Lung Properties... View Details

Keywords: Buildings and Facilities; Decision Choices and Conditions; Investment Return; Geographic Location; Auctions; Bids and Bidding; Infrastructure; Valuation; Real Estate Industry; Chengdu

May 2010 (Revised January 2014)
Case

Water Shortage and Property Investing in Mexico City

By: John D. Macomber, Regina Garcia-Cuellar and Griffin James

A commercial property company evaluates water risks including the government's ability to remedy, the company's operating exposure and mitigation, and whether to relocate because of water risk. A real estate fund manager assesses investment prospects in Mexico City in... View Details

Keywords: Private Equity; Investment; Risk Management; Infrastructure; Privatization; Business and Government Relations; Partners and Partnerships; Financial Services Industry; Real Estate Industry; Utilities Industry; Mexico City

September 1989
Case

Intellectual Property Rights: The IBM-Fujitsu Case

By: Joseph L. Badaracco Jr.

Keywords: Intellectual Property; Law; Computer Industry; United States; Japan

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August 2008 (Revised April 2012)
Case

Real Property Negotiation Game (A): Seller Case, Las Vegas Pines

By: Arthur I Segel and John H. Vogel, Jr.

The Real Property Negotiation Game simulates the experience negotiating the sale, purchase, or financing of a property. The class competes as either a lender, buyer, or one of two groups of sellers, Raleigh, North Carolina and Las Vegas, Nevada. This is the seller... View Details

Keywords: Negotiation; Property; Sales; Price; Financing and Loans; Real Estate Industry; Las Vegas

August 1995 (Revised August 1995)
Case

CIGNA Property and Casualty Reengineering (A)

By: Richard L. Nolan, Donna B. Stoddard, Chiara Francalanci and Elise C Martin

Reengineering was introduced at CIGNA Corp. in 1988. CIGNA entered a second wave reengineering effort through a major project at CIGNA P&C, one of CIGNA's larger businesses. P&C was in financial crisis and as a result brought in a new executive team in 1991 to head the... View Details

Keywords: Transformation; Cost vs Benefits; Design; Growth and Development; Analytics and Data Science; Growth and Development Strategy; Balanced Scorecard; Financial Crisis; Crisis Management; Projects; Information Technology; Insurance Industry

July 2020 (Revised September 2020)
Case

Property Finder's Strategy for Online Classifieds in the MENA Region

By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais

The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details

Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Online Technology; Real Estate Industry; Real Estate Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey

May 1979 (Revised August 2013)
Background Note

Financial Analysis of Real Property Investments

By: William J. Poorvu

Develops a conceptual framework for financial analysis of real estate investments, taking into consideration the necessity for baseline data, project trends, and forecast discontinuities. View Details

Keywords: Forecasting and Prediction; Investment Return; Trends; Real Estate Industry; Real Estate Industry

February 2010
Case

Real Blue? Viagra and Intellectual Property Rights Law in China

By: Regina M. Abrami and Tracy Manty

On July 5, 2004, Pfizer's China team received disappointing news. China's patent review board just invalidated the company's existing patent on one of its most successful drugs, Viagra. Making matters worse, a Guangdong-based pharmaceutical company laid claim to... View Details

Keywords: Trade; International Relations; Patents; Trademarks; Lawsuits and Litigation; Rights; Business and Government Relations; Pharmaceutical Industry; China

February 2020
Case

Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria

By: Boris Vallee and Yang (Dolly) Yu

The mutual aspiration of addressing the housing shortage and improving real estate market efficiency led Daniel and Phillip to co-found Seso Global in 2017. Seso Global developed a unique integrated platform to streamline and rationalize the process of acquiring and... View Details

Keywords: Fintech; Blockchain; Developing Markets; Entrepreneurial Management; Financing and Loans; Internet and the Web; Business Model; Property; Growth and Development Strategy; Developing Countries and Economies; Real Estate Industry; Africa; Nigeria

November 2010 (Revised February 2011)
Supplement

Hollywood in India: Protecting Intellectual Property (B)

By: Lakshmi Iyer and Namrata Arora

Keywords: Intellectual Property; Motion Pictures and Video Industry; India

November 1995 (Revised August 1996)
Case

Colliers International Property Consultants, Inc.: Organizational Integration

By: Michael Y. Yoshino and Carin-Isabel Knoop

Keywords: Organizational Design; Integration; Real Estate Industry; Real Estate Industry

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November 2010 (Revised February 2011)
Case

Hollywood in India: Protecting Intellectual Property (A)

By: Lakshmi Iyer and Namrata Arora

In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in Indian and international markets. What strategies should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy... View Details

Keywords: Crime and Corruption; Copyright; Lawsuits and Litigation; Emerging Markets; Business Strategy; Motion Pictures and Video Industry; India

August 1995
Teaching Note

CIGNA Property and Casualty Reengineering (A) TN

By: Richard L. Nolan

Teaching Note for (9-196-059). View Details

Keywords: Insurance Industry

December 2014
Article

When to Sell Your Idea: Theory and Evidence from the Movie Industry

By: Hong Luo

I study a model of investment and sale of ideas and test its empirical implications using a novel data set from the market for original movie ideas. Consistent with the theoretical results, I find that buyers are reluctant to meet unproven sellers for early-stage... View Details

Keywords: Market For Ideas; Information Asymmetry; Expropriation Risk; Intermediary; Intellectual Property Protection; Strategy; Intellectual Property; Film Entertainment; Sales; Entertainment and Recreation Industry

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Read Now

September 2008 (Revised February 2009)
Case

Ocean Tomo: Building a Market for Intellectual Property

By: Peter A. Coles, Andrei Hagiu and Alison Berkley Wagonfeld

Ocean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset—difficult to value, harder to trade, and often... View Details

Keywords: Globalized Markets and Industries; Intellectual Property; Resource Allocation; Auctions; Market Design; Service Operations

July 1991 (Revised December 1993)
Case

Grupo Industrial Alfa, S.A.--1982

The rapid depreciation of the peso in 1982 precipitated a crisis at Grupo Alfa, Mexico's largest private company. The company's peso cash flow was insufficient to service its large dollar-denominated debt. Students are asked to formulate a plan for restructuring Alfa's... View Details

Keywords: Currency Exchange Rate; Restructuring; Negotiation Participants; Business Strategy; Financial Crisis; Mexico

April 2009
Teaching Note

Ocean Tomo: Building a Market for Intellectual Property (TN)

By: Peter A. Coles and Andrei Hagiu

Teaching Note for [709404]. View Details

Keywords: Management Teams; Intellectual Property; Valuation; Auctions; Globalized Markets and Industries; Resource Allocation; Banking Industry

May 2012 (Revised November 2015)
Case

General Growth Properties and Pershing Square Capital Management

By: Arthur I. Segel, Stuart C. Gilson, Thomas Edward Follett Langer, Zubin Gopal Malkani and John Anthony Mascari

Keywords: Real Estate; Real Estate Industry