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      • March 2025
      • Case

      Mobvoi's Path Through Market Challenges and Business Reinvention

      By: Paul A. Gompers and Shu Lin
      Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details
      Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Transformation; Initial Public Offering; Business Strategy; Technology Industry; China
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      Gompers, Paul A., and Shu Lin. "Mobvoi's Path Through Market Challenges and Business Reinvention." Harvard Business School Case 825-158, March 2025.
      • March 2025 (Revised June 2025)
      • Case

      Designing the Future of Work: Atlassian's Distributed Work Practices

      By: Ashley Whillans and Gabriel Rondón Ichikawa
      In early 2020, the software company Atlassian made a bold commitment: employees could work from anywhere—forever. While many tech peers reversed course on remote work, Atlassian worked to optimize their fully distributed model across 13 countries. This case follows... View Details
      Keywords: Transformation; Working Conditions; Management Practices and Processes; Product Development; Organizational Culture; Business Strategy; Employees; Technology Industry
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      Whillans, Ashley, and Gabriel Rondón Ichikawa. "Designing the Future of Work: Atlassian's Distributed Work Practices." Harvard Business School Case 925-029, March 2025. (Revised June 2025.)
      • March 2025
      • Case

      Niramai: An AI Solution to Save Lives

      By: Rembrand Koning, Maria P. Roche and Kairavi Dey
      Founded in 2017, Niramai developed Thermalytix, a breast cancer screening tool. Thermalytix used a high-resolution thermal sensing device and machine learning algorithms to analyze thermal images and detect tumors. Its patented solution leveraged big data analytics,... View Details
      Keywords: Entrepreneurship; AI and Machine Learning; Technology Adoption; Health Care and Treatment; Innovation and Management; Entrepreneurial Finance; Business Strategy; Science-Based Business; Technology Industry; Technology Industry; Asia; India; South Asia
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      Koning, Rembrand, Maria P. Roche, and Kairavi Dey. "Niramai: An AI Solution to Save Lives." Harvard Business School Case 725-439, March 2025.
      • March 2025 (Revised April 2025)
      • Case

      Perplexity: Redefining Search

      By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak
      By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details
      Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Internet and the Web; Business Startups; Competitive Strategy; Business Model; Technology Industry; United States
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      Srinivasan, Suraj, Michelle Hu, Sriraghav Srinivasan, and Radhika Kak. "Perplexity: Redefining Search." Harvard Business School Case 125-093, March 2025. (Revised April 2025.)
      • March 2025
      • Teaching Note

      Seattle's Climate Pledge Arena: Ticket to a Greener Future

      By: Rosabeth Moss Kanter and Jacob A. Small
      Teaching Note for HBS Case No. 325-110. CEO Tim Leiweke reviewed the process by which his newly formed Oak View Group had managed a major rebuild of a landmark arena in Seattle which attracted a National Hockey League franchise and major entertainers concerned about... View Details
      Keywords: Climate Change; Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Green Buildings; Construction; Partners and Partnerships; Sports Industry; Sports Industry; Seattle
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      Kanter, Rosabeth Moss, and Jacob A. Small. "Seattle's Climate Pledge Arena: Ticket to a Greener Future." Harvard Business School Teaching Note 325-114, March 2025.
      • March 2025
      • Supplement

      Wasabi Technologies (B)

      By: Lou Shipley and Stacy Straaberg
      Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the four-year-old venture rapidly. Wasabi had so far focused... View Details
      Keywords: Information Management; Sales; Product Development; Growth and Development Strategy; Business Strategy; Information Technology Industry; United States; Massachusetts; Boston
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      Shipley, Lou, and Stacy Straaberg. "Wasabi Technologies (B)." Harvard Business School Supplement 825-035, March 2025.
      • 2025
      • Working Paper

      Transferability MATTRs: Towards Understanding Antecedents of Strategic Licensing

      By: Dafna F. Bearson and Maria P. Roche
      This paper examines the antecedents of firms’ decisions to license intellectual property (IP). We propose a conceptual framework emphasizing two critical factors: (1) transferability, which we define as the ease of moving knowledge embodied in inventions across firm... View Details
      Keywords: Technological Innovation; Innovation Strategy; Intellectual Property; Value Creation
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      Bearson, Dafna F., and Maria P. Roche. "Transferability MATTRs: Towards Understanding Antecedents of Strategic Licensing." Harvard Business School Working Paper, No. 25-042, March 2025.
      • March 2025 (Revised May 2025)
      • Case

      Xfund and Sam Altman: Finding Harvard's Best Generative AI Founders

      By: Suraj Srinivasan
      On May 1, 2024, Xfund Managing Partners Patrick Chung and Brandon Farwell, hosted a high-stakes venture pitch session designed to select one startup for a minimum $100,000 investment. This “Xperiment Stake” competition, dedicated to startups in the Generative AI... View Details
      Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Business Startups; Competition; Technology Industry; United States
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      Srinivasan, Suraj. "Xfund and Sam Altman: Finding Harvard's Best Generative AI Founders." Harvard Business School Case 125-090, March 2025. (Revised May 2025.)
      • March 2025
      • Case

      Stagwell: AI and the Future of Marketing

      By: Suraj Srinivasan and Radhika Kak
      In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
      Keywords: Advertising; Innovation Strategy; Change Management; AI and Machine Learning; Digital Transformation; Technology Adoption; Marketing Strategy; Service Delivery; Creativity; Business Model; Advertising Industry; Advertising Industry
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      Srinivasan, Suraj, and Radhika Kak. "Stagwell: AI and the Future of Marketing." Harvard Business School Case 125-089, March 2025.
      • March 2025
      • Teaching Plan

      Wasabi Technologies (A) and (B)

      By: N. Louis Shipley and Stacy Straaberg
      Teaching Plan for HBS Case Nos. 823-021 and 825-035. Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the... View Details
      Keywords: Sales; Product Development; Growth and Development Strategy; Business Divisions; Business Strategy; Marketing Strategy; Distribution Channels; Information Technology Industry; United States; Massachusetts; Boston
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      Shipley, N. Louis, and Stacy Straaberg. "Wasabi Technologies (A) and (B)." Harvard Business School Teaching Plan 825-127, March 2025.
      • March 2025
      • Case

      YouTube: Bidding for NFL Sunday Ticket

      By: Anita Elberse and Crystal Yao
      In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
      Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Sports Industry; Sports Industry
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      Elberse, Anita, and Crystal Yao. "YouTube: Bidding for NFL Sunday Ticket." Harvard Business School Case 525-045, March 2025.
      • March 2025
      • Case

      Metaphysic AI: Rethinking the Value of Human Expertise

      By: Zoë B. Cullen, Shikhar Ghosh and Shweta Bagai
      In early 2025, Thomas Graham, CEO of Metaphysic, a leading AI generative video company confronted fundamental questions about who should control digital identity in a world where AI could perfectly recreate human likeness. Founded in 2021, Metaphysic first rose to fame... View Details
      Keywords: Business Model; Ethics; AI and Machine Learning; Intellectual Property; Rights; Negotiation; Value; Motion Pictures and Video Industry; Motion Pictures and Video Industry
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      Cullen, Zoë B., Shikhar Ghosh, and Shweta Bagai. "Metaphysic AI: Rethinking the Value of Human Expertise." Harvard Business School Case 825-146, March 2025.
      • March 2025
      • Case

      Fostering Community at Airbnb (A)

      By: Jeffrey T. Polzer, Heather Whiteman and Sarah Mehta
      Set in November 2020, this case explores Airbnb’s efforts to foster a culture of belonging, particularly given the impact of the COVID-19 pandemic on the company’s workforce. It details how Airbnb used employee surveys and organizational network analysis (ONA)—a... View Details
      Keywords: Change; Communication; Competency and Skills; Human Resources; Surveys; Information Technology; Health Pandemics; Organizational Culture; Networks; Accommodations Industry; Accommodations Industry; Accommodations Industry; United States; California
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      Polzer, Jeffrey T., Heather Whiteman, and Sarah Mehta. "Fostering Community at Airbnb (A)." Harvard Business School Case 425-045, March 2025.
      • March 2025
      • Supplement

      Fostering Community at Airbnb (B)

      By: Jeffrey T. Polzer, Heather Whiteman and Sarah Mehta
      This case provides updates to “Fostering Community at Airbnb (A),” case no. 425-045. View Details
      Keywords: Change; Communication; Competency and Skills; Human Resources; Information; Information Technology; Accommodations Industry; Accommodations Industry; Accommodations Industry; United States; California
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      Polzer, Jeffrey T., Heather Whiteman, and Sarah Mehta. "Fostering Community at Airbnb (B)." Harvard Business School Supplement 425-046, March 2025.
      • March 10, 2025
      • Article

      How Gen AI Could Change the Value of Expertise

      By: Joseph Fuller, Matt Sigelman and Michael Fenlon
      In the near future, gen AI is likely to affect some 50 million jobs, automating away elements of some jobs and augmenting workers’ abilities in others. The extent of those changes will compel companies to reshape their organizational structures and rethink their talent... View Details
      Keywords: AI and Machine Learning; Job Cuts and Outsourcing; Organizational Structure; Talent and Talent Management; Personal Development and Career
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      Fuller, Joseph, Matt Sigelman, and Michael Fenlon. "How Gen AI Could Change the Value of Expertise." Harvard Business Review (website) (March 10, 2025).
      • 2025
      • Working Paper

      How to Choose Among Technologies with Learning Curves: Making Better Investment Decisions

      By: Christian Kaps and Arielle Anderer
      Learning curves, the fact that technologies improve as a function of cumulative experience or investment, are desirable-think inexpensive solar panels or higher performing semiconductors. But, for firms that need to pick one technology among several candidates, such as... View Details
      Keywords: Learning Curve; Technology; Innovation; Batteries; Energy Storage; Sequential Decision Making; TELCO; Exploration; Exploitation; Problems and Challenges; Cost vs Benefits; Technology Adoption; Battery Industry
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      Kaps, Christian, and Arielle Anderer. "How to Choose Among Technologies with Learning Curves: Making Better Investment Decisions." Working Paper, March 2025.
      • March 2025
      • Case

      Harvey: AI for Lawyers

      By: Suraj Srinivasan, Charles Krumholz and Radhika Kak
      In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details
      Keywords: Innovation Strategy; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Product Positioning; Legal Services Industry; Legal Services Industry; New York (city, NY); San Francisco; London
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      Srinivasan, Suraj, Charles Krumholz, and Radhika Kak. "Harvey: AI for Lawyers." Harvard Business School Case 125-087, March 2025.
      • March 2025
      • Supplement

      Intuition Robotics: An AI Companion for Older Adults (B)

      By: Amit Goldenberg, Elie Ofek and Orna Dan
      Two years after Intuition Robotics opted to pursue a business-to-government contract with the New York State Office of the Aging, and put direct-to-consumer efforts on the back burner, it was at a crossroads. The partnership had been successful, and the company had... View Details
      Keywords: Business Model; AI and Machine Learning; Resource Allocation; Business and Government Relations; Partners and Partnerships; Business Strategy; Health Industry; Health Industry; New York (state, US); United States
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      Goldenberg, Amit, Elie Ofek, and Orna Dan. "Intuition Robotics: An AI Companion for Older Adults (B)." Harvard Business School Supplement 925-019, March 2025.
      • 2025
      • Working Paper

      Methane Abatement Costs in the Oil and Gas Industry: Survey and Synthesis

      By: Joseph E. Aldy, Forest Reinhardt and Robert N. Stavins
      There is growing recognition of the relative importance of anthropogenic emissions of methane as a contributor to global climate change. An important source of such emissions in some countries, including the United States, is the oil and gas (O&G) sector. This points... View Details
      Keywords: Emission Reduction; Environmental Sustainability; Climate Change; Pollutants; Energy Industry
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      Aldy, Joseph E., Forest Reinhardt, and Robert N. Stavins. "Methane Abatement Costs in the Oil and Gas Industry: Survey and Synthesis." NBER Working Paper Series, No. 33564, March 2025.
      • February 2025 (Revised April 2025)
      • Case

      Shake Shack's Playbook for the Digital Era

      By: Christopher Stanton, Allison Ciechanover and George Gonzalez
      This case examines Shake Shack’s journey from a single New York City hot dog cart to a global fast-casual restaurant chain renowned for both premium quality and a culture of “enlightened hospitality.” As the company expands worldwide, it pilots digital ordering... View Details
      Keywords: Business Model; Customer Satisfaction; Technology Adoption; Brands and Branding; Organizational Culture; Customization and Personalization; Expansion; Digital Transformation; Food and Beverage Industry
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      Stanton, Christopher, Allison Ciechanover, and George Gonzalez. "Shake Shack's Playbook for the Digital Era." Harvard Business School Case 825-136, February 2025. (Revised April 2025.)
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